Decimal
We use design and technology to create brands and products that perform, delight, and scale.
We won four @thewebbyawards !
Huge thanks to everyone who voted for us, and to all the partners and teams who made this possible.
"The Lot Radio" @thelotradio
Website & Mobile Sites (Community)
🏆Webby Winner
🏆People's Choice Winner
Created in collaboration with François Vaxelaire, @paulraffaele, and Sven Martinov.
"Find Your Love" @cartier
Website & Mobile Sites (Shopping & Retail)
🏆Webby Winner
Created in collaboration with @bonjourparisagency
"The Age of Incarceration", a @longlead story by @thechromaticsheep
Website & Mobile Sites (Best Individual Editorial Feature - Media Company)
🏆Webby Winner
Created in collaboration with @jppullen and @sarahnrogers
Decimal teams:
The Lot
@therealficho
@guillermobrotons
@chris._.hale
@garospico
@makihuangozawa
Wes Nichols
Find Your Love
@therealficho
@frederikdelmotte
@guillermobrotons
@chris._.hale
Vicente Lucendo
Michael Sungaila
The Age of Incarceration
@therealficho
@frederikdelmotte
@alfgago

Thank you for voting for us at the Webby Awards!
We won both the popular vote AND the jury award!!! 🤯🥳
We could not be happier about this outcome and it all goes to the incredibly talented team at @decimal_studios who build our new platform from scratch!
We have more things to come with them, stay tune ;-)
After an internship with us, we’re delighted to announce that @ashdesu_33 is joining Decimal as a full-time junior designer.
Ash Ma is a graphic designer/web developer based in New York and a graduate of RISD. They love doodling, staring into space, and sleeping in the rain. Welcome, Ash!
Illustration by @organicdolfin
"The Age of Incarceration", a collaboration between @longlead and @decimalstudios is nominated for a @thewebbyawards for Best Individual Editorial Feature. Vote for us!
During World War II, the U.S. government invoked the Alien Enemies Act, incarcerating more than 125,000 people of Japanese descent — including many American citizens. In this multimedia portrait and interview feature, nine of the last survivors of the camps reflect on their stolen youth and how this injustice impacted the rest of their lives.
-
The Webby Awards, or "the Oscars of the Internet," are international awards for Internet excellence presented annually by the International Academy of Digital Arts and Sciences.
-
vote.webbyawards.com
🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com
🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com

🖥️ A new course joins KIT, Elevate your web design, led by Guillermo Brotons from @decimal_studios
A intensive programme for designers and creative profiles who want to understand how digital experiences are structured and built.
Across eight sessions, you will explore the fundamentals of web design through:
→ References and real examples
→ Structure, navigation and visual hierarchy
→ Sitemaps and wireframes
→ Prototyping and user experience
The course combines group sessions with individual mentoring, allowing each participant to develop a personal web project with feedback on structure, visual direction and usability.
👩🏫 Live online course
🗓️ September 15 → November 3, Tuesdays at 18:30 CET
👥 Limited to 12 participants
🗣️ Language, English
🔗 More info and registration in link in bio
✉️ info@kitforlearning.com
@cartier Find Your Love, created by @decimal_studios in collaboration with @bonjourparisagency is nominated for a @thewebbyawards in the Shopping and Retail category. Vote for us!
The Webby Awards, or "the Oscars of the Internet," are international awards for Internet excellence presented annually by the International Academy of Digital Arts and Sciences.
vote.webbyawards.com
The new @thelotradio site, created in collaboration with @decimal_studios is nominated for a @thewebbyawards in the Community category. Vote for us!
The Webby Awards, or "the Oscars of the Internet," are international awards for Internet excellence presented annually by the International Academy of Digital Arts and Sciences.
vote.webbyawards.com
We're back next week with Friends of Decimal online sessions with a very special guest!
@smlxl.company is a full-service design company based in New York and Barcelona focused on branding, packaging, digital and editorial illustration.
In their words: "we recognize that the appeal of truly exceptional projects lies beyond rationality, evoking a sense of wonder that we aim for by encouraging our intuitive and playful sensibility."
Join us on Zoom
Thursday
March 26
1 pm EST
RSVP link in bio
or friendsofdecimal.com
Friends of Decimal is a space for creative, inspiring people to share their insights on work and life.
Flyer created with @aharonferradas
@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna

@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna

@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna

@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna

@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna
@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna

@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna
@creatorsco_ai is a new organization founded by a group of remarkable entertainment industry professionals to ensure ethical and artistic protections whenever AI is used in entertainment projects.
Decimal created CCAI’s inaugural brand identity, giving this important new movement a visual voice in its fight for artists’ rights. It was critical that the new brand feel human-made and human-led. We developed a web-based brush drawing tool that allows both CCAI and its community to create artwork using the brand’s palette and gradients.
CCAI founding members include:
@dunkwun
@nlyonne
@wongspelledwang
@sianheder.director
@hitrecordjoe
@janetyangofficial
@davidsgoyer
@alexgardels
@nathaliaramos
@lynnreneemaxcy
@dawnwestleynakagawa
@paultrillo
@filmbot
@thebigvox
@tedtremper
@nickgodd
Decimal team:
@ashdesu_33
@guillermobrotons
@sergivilabori
@raphaelgna
In case you missed it, thelotradio.com has a lot of new features including artists detail pages, weekly calendar, robust filtering system, time-stamped tracklists, chat room, and the ability to save your favorite sessions!
We worked on the new site with @decimal_studios here in Greenpoint and @paulraffaele . Sven Martinov is behind the very powerful tracklist tool that was built from scratch!
In case you missed it, thelotradio.com has a lot of new features including artists detail pages, weekly calendar, robust filtering system, time-stamped tracklists, chat room, and the ability to save your favorite sessions!
We worked on the new site with @decimal_studios here in Greenpoint and @paulraffaele . Sven Martinov is behind the very powerful tracklist tool that was built from scratch!

We are delighted to introduce Tom Rattigan, our latest addition to the team and quite possibly the most organized person we know.
Tom is an outstanding producer with over 15 years of experience managing digital projects for cultural institutions and media organizations. He has led production for platforms serving The Barnes Foundation, Harvard Art Museums, The New York Times, Nike, Consumer Technology Association, OpenAI, and the National Academies of Sciences, Engineering and Medicine.
Welcome, Tom. We are so excited to have you with us.
Illustration by @luismazonstuff
The @dorisdukefdn is driven by a mission to build a more creative, equitable, and sustainable future, working across three areas of focus: Arts & Culture, Nature, and Health & Well-being. Through initiatives such as the Doris Duke Artist Awards, the Building Bridges Fellowship, climate-smart forestry, Indigenous-led conservation, and breakthrough medical research, the Foundation fosters ideas that take shape through people—and ultimately take root in the world.
@pentagramdesign and @decimal_studios collaborated with the Foundation on a new website that brings this mission to life. Anchored by the new brand statement, “Dare Differently,” the site places the Foundation’s big ideas front and center, showing how they are cultivated, supported, and realized through vital work on the ground.
The design builds on the Foundation’s visual identity developed by @jabbottmiller and team, which features a bold, dimensional “D” with a dynamic counter that swings through the letterform. On the site, these counterspaces are reimagined as windows for imagery—revealing stories, programs, and impact.
A vibrant color palette distinguishes each strategic priority, while expressive, graceful motion and elegant typography work together to create a sense of openness and momentum. Engaging photography underscores the idea that the most powerful illustration of the Foundation’s reach is the work itself.
Pentagram project team: @jabbottmiller @yyoonchai @brownie018 @xoclihp
Decimal project team: @guillermobrotons @therealficho @astriuk @aharonferradas@florentbiffi @alfgago @raphaelgna
Fonts: Söhne by @klim_type_foundry, Ivar by @lettersfromsweden, Irma by @typotheque
#websitedesign #brandidentity #identitydesign #branding #dorisdukefoundation
The @dorisdukefdn is driven by a mission to build a more creative, equitable, and sustainable future, working across three areas of focus: Arts & Culture, Nature, and Health & Well-being. Through initiatives such as the Doris Duke Artist Awards, the Building Bridges Fellowship, climate-smart forestry, Indigenous-led conservation, and breakthrough medical research, the Foundation fosters ideas that take shape through people—and ultimately take root in the world.
@pentagramdesign and @decimal_studios collaborated with the Foundation on a new website that brings this mission to life. Anchored by the new brand statement, “Dare Differently,” the site places the Foundation’s big ideas front and center, showing how they are cultivated, supported, and realized through vital work on the ground.
The design builds on the Foundation’s visual identity developed by @jabbottmiller and team, which features a bold, dimensional “D” with a dynamic counter that swings through the letterform. On the site, these counterspaces are reimagined as windows for imagery—revealing stories, programs, and impact.
A vibrant color palette distinguishes each strategic priority, while expressive, graceful motion and elegant typography work together to create a sense of openness and momentum. Engaging photography underscores the idea that the most powerful illustration of the Foundation’s reach is the work itself.
Pentagram project team: @jabbottmiller @yyoonchai @brownie018 @xoclihp
Decimal project team: @guillermobrotons @therealficho @astriuk @aharonferradas@florentbiffi @alfgago @raphaelgna
Fonts: Söhne by @klim_type_foundry, Ivar by @lettersfromsweden, Irma by @typotheque
#websitedesign #brandidentity #identitydesign #branding #dorisdukefoundation
The Instagram Story Viewer is an easy tool that lets you secretly watch and save Instagram stories, videos, photos, or IGTV. With this service, you can download content and enjoy it offline whenever you like. If you find something interesting on Instagram that you’d like to check out later or want to view stories while staying anonymous, our Viewer is perfect for you. Anonstories offers an excellent solution for keeping your identity hidden. Instagram first launched the Stories feature in August 2023, which was quickly adopted by other platforms due to its engaging, time-sensitive format. Stories let users share quick updates, whether photos, videos, or selfies, enhanced with text, emojis, or filters, and are visible for only 24 hours. This limited time frame creates high engagement compared to regular posts. In today’s world, Stories are one of the most popular ways to connect and communicate on social media. However, when you view a Story, the creator can see your name in their viewer list, which may be a privacy concern. What if you wish to browse Stories without being noticed? Here’s where Anonstories becomes useful. It allows you to watch public Instagram content without revealing your identity. Simply enter the username of the profile you’re curious about, and the tool will display their latest Stories. Features of Anonstories Viewer: - Anonymous Browsing: Watch Stories without showing up on the viewer list. - No Account Needed: View public content without signing up for an Instagram account. - Content Download: Save any Stories content directly to your device for offline use. - View Highlights: Access Instagram Highlights, even beyond the 24-hour window. - Repost Monitoring: Track the reposts or engagement levels on Stories for personal profiles. Limitations: - This tool works only with public accounts; private accounts remain inaccessible. Benefits: - Privacy-Friendly: Watch any Instagram content without being noticed. - Simple and Easy: No app installation or registration required. - Exclusive Tools: Download and manage content in ways Instagram doesn’t offer.
Keep track of Instagram updates discreetly while protecting your privacy and staying anonymous.
View profiles and photos anonymously with ease using the Private Profile Viewer.
This free tool allows you to view Instagram Stories anonymously, ensuring your activity remains hidden from the story uploader.
Anonstories lets users view Instagram stories without alerting the creator.
Works seamlessly on iOS, Android, Windows, macOS, and modern browsers like Chrome and Safari.
Prioritizes secure, anonymous browsing without requiring login credentials.
Users can view public stories by simply entering a username—no account needed.
Downloads photos (JPEG) and videos (MP4) with ease.
The service is free to use.
Content from private accounts can only be accessed by followers.
Files are for personal or educational use only and must comply with copyright rules.
Enter a public username to view or download stories. The service generates direct links for saving content locally.