DIMWIT
𝑪𝒐𝒐𝒍 𝒉𝒂𝒓𝒅𝒘𝒂𝒓𝒆 𝒇𝒐𝒓 𝒘𝒂𝒓𝒎 𝒔𝒑𝒂𝒄𝒆𝒔™
Limited pre-orders now open.

I (@joannabeanmartin) will be in NYC starting Weds. Please come see me and my 5th baby, @dimwitworld @afternoonlight @wsanyc

I (@joannabeanmartin) will be in NYC starting Weds. Please come see me and my 5th baby, @dimwitworld @afternoonlight @wsanyc

I (@joannabeanmartin) will be in NYC starting Weds. Please come see me and my 5th baby, @dimwitworld @afternoonlight @wsanyc

Haze dimmer, Dot knob in Roma.
Interiors @attend_interior
Photo @leahverwey
Set @anne_parker
COMING TO NYC
Taking appointments, dropping off samples
May 13-15.
At @afternoonlight
May 16 - 19
WSA Building
161 Water St NYC 10038

🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld, a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”

🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld, a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”

🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld, a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”

🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld, a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”

🚨 NEW BRAND LAUNCH 🚨
Meet @dimwitworld, a brand making cool hardware for warm spaces.
In their own words:
“We spend hours choosing the right light, the perfect fixture, the ideal bulb temperature. We carefully considering how it all will shape a space. And yet, the hardware we use to turn it on, something we touch more times a day than we can count, is almost always an afterthought — Dimwit is changing this.
The debut Anagrams Collection features interchangeable knobs and plates, meant to be mixed and reconfigured to create distinct combinations.
Your invitation to play with the lights is here.”
Welcome to our world. Pre-orders launch April 28. Subscribe for early access.

play it cool... pre-orders open April 28.
Join the wait-list for early access.

play it cool... pre-orders open April 28.
Join the wait-list for early access.

play it cool... pre-orders open April 28.
Join the wait-list for early access.

play it cool... pre-orders open April 28.
Join the wait-list for early access.

play it cool... pre-orders open April 28.
Join the wait-list for early access.

Spotlight: @dimwitworld
High touch, brand new.
Dimwit is artful hardware — refined forms, considered finishes, and a playful sensibility applied to the details most designers are forced to ignore. Founded by Joanna Bean Martin, veteran brand designer and principal of Portland’s Afterall Studios, Dimwit treats light switches as objects worthy of attention.
On view for the first time ever at Afternoon Light, Dimwit will show its Anagrams Collection: three sculptural knob forms, six wallplate finishes, all ceramic-coated brass and made in small batches. Explore Dimwit’s proprietary mix-and-match system that’s magnetic with zero screws required.
Play with the lights.
✉️ VIP Preview: May 16
🗓 May 17–19, 2026
📍 161 Water Street, Lower Manhattan
🎟 afternoonlight.com
#AfternoonLightDesignFair #ALDF2026 #NYCxDesign #NYDesignWeek AfternoonLight

Spotlight: @dimwitworld
High touch, brand new.
Dimwit is artful hardware — refined forms, considered finishes, and a playful sensibility applied to the details most designers are forced to ignore. Founded by Joanna Bean Martin, veteran brand designer and principal of Portland’s Afterall Studios, Dimwit treats light switches as objects worthy of attention.
On view for the first time ever at Afternoon Light, Dimwit will show its Anagrams Collection: three sculptural knob forms, six wallplate finishes, all ceramic-coated brass and made in small batches. Explore Dimwit’s proprietary mix-and-match system that’s magnetic with zero screws required.
Play with the lights.
✉️ VIP Preview: May 16
🗓 May 17–19, 2026
📍 161 Water Street, Lower Manhattan
🎟 afternoonlight.com
#AfternoonLightDesignFair #ALDF2026 #NYCxDesign #NYDesignWeek AfternoonLight

Spotlight: @dimwitworld
High touch, brand new.
Dimwit is artful hardware — refined forms, considered finishes, and a playful sensibility applied to the details most designers are forced to ignore. Founded by Joanna Bean Martin, veteran brand designer and principal of Portland’s Afterall Studios, Dimwit treats light switches as objects worthy of attention.
On view for the first time ever at Afternoon Light, Dimwit will show its Anagrams Collection: three sculptural knob forms, six wallplate finishes, all ceramic-coated brass and made in small batches. Explore Dimwit’s proprietary mix-and-match system that’s magnetic with zero screws required.
Play with the lights.
✉️ VIP Preview: May 16
🗓 May 17–19, 2026
📍 161 Water Street, Lower Manhattan
🎟 afternoonlight.com
#AfternoonLightDesignFair #ALDF2026 #NYCxDesign #NYDesignWeek AfternoonLight

Sample Kits coming first. Join the wait-list for early access. Link in bio.
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