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Hi, it’s still me! You may have noticed a username change: the “Morris” in my branding is officially no longer — Emma K Creative is the future.

After years of wanting to make this important switch, finally taking the leap has been empowering but also a bit scary from a professional standpoint. You see, “Emma K. Morris” hasn’t been ME (or my name at all) for a long while. It’s the brand I have worked tirelessly to grow from the ground up, but a name I want no energetic ties to and ultimately a reflection of a past life. Over the years, I was told by brand strategists not to take this rebranding risk due to the name recognition I have with the community and national publications, the likely loss in SEO and engagement, the confusion with image credits, and and and…but let me tell you what: I am certain I made the right choice. For me, it’s worth the headache in order to shed past limitations, reclaim my power, and fully emerge into the evolved space I feel I’ve carved out for myself in this industry.

Though this decision was more personal than professional, I have ultimately always been more than a photographer — I’m also a creative director, stylist, brand storyteller, and writer, so therefore branding myself as a creative studio makes a lot of sense in the end.

This day feels cathartic for me. I want to thank you for reading this and supporting my journey over years, whether you’re a dear friend, a client, or maybe you’ve followed me here on Instagram since the very beginning. I’d be grateful if you’d all help spread the word that you can now just call me by my true name Emma Kruch (pronounced “Kroosh”) or simply “Emma K” for short, and find me here @emmakcreative, www.emmakcreative.com + hello@emmakcreative.com. Much love 💕

📷: @carltf

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Back in 2019 (I think?), @danpetroski asked me to document his friends Sarah and Jason Heller making pasta in their home kitchen. It was rainy and moody and their cute cat made several appearances before the sun popped out at the very end (frame one). It was magic. And now, years later, Jason and Sarah have started a wildly popular pop-up dinner series in their home called @pastaloversnapa. I do love this town and all the remarkable projects I have the pleasure of documenting and amplifying.

Save the date! INTERSECTION: Photography by Emma Kruch opens Saturday, May 30th from 3-6pm at Carter and Co.

Emma Kruch is a Napa Valley-based photographer, stylist, and creative director. Her vibrant, recognizable aesthetic and dynamic visual storytelling has drawn clients ranging from highly-acclaimed restaurants, resorts and wineries to celebrated artists and small businesses.

INTERSECTION is a solo photography exhibition that grew out of her desire to share the beauty, process and aftermath, humor, messiness, and above all the joy she finds in everyday life. For more, visit
www.emmakcreative.com or @emmakcreative

INTERSECTION: Photography by Emma Kruch
May 30 - July 6, 2026
Opening reception: Saturday, May 30, 3-6 pm

Carter and Co
1231 Main Street
St. Helena, CA 94574

Save the date! INTERSECTION: Photography by Emma Kruch opens Saturday, May 30th from 3-6pm at Carter and Co.

Emma Kruch is a Napa Valley-based photographer, stylist, and creative director. Her vibrant, recognizable aesthetic and dynamic visual storytelling has drawn clients ranging from highly-acclaimed restaurants, resorts and wineries to celebrated artists and small businesses.

INTERSECTION is a solo photography exhibition that grew out of her desire to share the beauty, process and aftermath, humor, messiness, and above all the joy she finds in everyday life. For more, visit
www.emmakcreative.com or @emmakcreative

INTERSECTION: Photography by Emma Kruch
May 30 - July 6, 2026
Opening reception: Saturday, May 30, 3-6 pm

Carter and Co
1231 Main Street
St. Helena, CA 94574

Save the date! INTERSECTION: Photography by Emma Kruch opens Saturday, May 30th from 3-6pm at Carter and Co.

Emma Kruch is a Napa Valley-based photographer, stylist, and creative director. Her vibrant, recognizable aesthetic and dynamic visual storytelling has drawn clients ranging from highly-acclaimed restaurants, resorts and wineries to celebrated artists and small businesses.

INTERSECTION is a solo photography exhibition that grew out of her desire to share the beauty, process and aftermath, humor, messiness, and above all the joy she finds in everyday life. For more, visit
www.emmakcreative.com or @emmakcreative

INTERSECTION: Photography by Emma Kruch
May 30 - July 6, 2026
Opening reception: Saturday, May 30, 3-6 pm

Carter and Co
1231 Main Street
St. Helena, CA 94574

Flowers for all the moms out there holding it down. So many of these queens in my life that I tagged and tagged until it cut me off. And there’s still more! Celebrating you all today 🤍

That time @jahlala and I escaped to Golden Gate Park to touch grass during the scary part of lockdown.

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

Documenting one of the best teams out there for a sparkly new @joodooboo glow up ✨

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

I didn’t have becoming a tea nerd on my bingo card for 2026, but here we are! All thanks to my collaborative work with the amazing @ellyb35 + @susurrusteas 🐝 🫖

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Port Costa, CA + surrounding // Shot on Porta 400 film.

Over the next month and a half I’ll be sharing a slow drip of mostly outtakes + behind-the-scenes footage from the many dozens of photoshoot days that went into capturing the visual storytelling for Wineland, a book by @chefcharliepalmer with @mattvillano. Set to be released on @artisan_books on June 16, it’s pages are a celebration of the raw, authentic beauty of Sonoma County and some of its most iconic artisans, makers, vintners, chefs + farmers.

More than a year and a half ago, I spent the morning documenting @hogislandoysterco founders John Finger and Terry Sawyer at work in the Bay (I’m looking very fashionable in my hip waders). This easily lands on my top five list for favorite shoots of all-time. Special thanks to @rembean for capturing such a special behind-the-scenes moment!

Over the next month and a half I’ll be sharing a slow drip of mostly outtakes + behind-the-scenes footage from the many dozens of photoshoot days that went into capturing the visual storytelling for Wineland, a book by @chefcharliepalmer with @mattvillano. Set to be released on @artisan_books on June 16, it’s pages are a celebration of the raw, authentic beauty of Sonoma County and some of its most iconic artisans, makers, vintners, chefs + farmers.

More than a year and a half ago, I spent the morning documenting @hogislandoysterco founders John Finger and Terry Sawyer at work in the Bay (I’m looking very fashionable in my hip waders). This easily lands on my top five list for favorite shoots of all-time. Special thanks to @rembean for capturing such a special behind-the-scenes moment!

We talk about community a lot—and today we’re celebrating a special piece of ours.
John has been with us since the very beginning. Literally. He placed our very first order over 11 years ago. Since then, he’s brought hundreds of people through our doors and still joins us every week.

He’s a ball of joy, with a knack for making people feel seen and valued. He’s got a sharp palate for food and wine—and he’s also the one who introduced us to the best mustard (iykyk).

Because of John, we’ve met so many more people like him, and built the kind of community we always hoped for.

Thank you, John. And thank you to all of you for showing up, week after week. We wouldn’t be here without you.❤️🎉

📸: @emmakcreative

We harvest honey the old way, slowly and by hand. Our honey isn’t spun at high speeds in metal drums, and it isn’t heated so it flows faster. It isn’t pushed through filters to make it perfectly clear and uniform. Most of our honey comes out of the hive exactly the way the bees stored it: thick, heavy, and full of pollen. Real honey is messy like that. It carries the landscape with it—the flowers, the seasons, and the tiny grains of pollen that tell the story of where the bees have been. We cut comb, press honey, and render wax gently. Sometimes it takes an entire day to process what a large operation could do in an hour. But the trade-off is something we care deeply about. The honey never touches heated machinery. It never loses its pollen. It never gets standardized into something anonymous. Each harvest tastes a little different because the land is different every season. That’s not inefficiency. That’s the point. If that means we’ll never produce honey by the ton, we’re perfectly okay with that. Bees don’t rush, and neither do we. 📷 @emmakcreative
#honey #bees #rawhoney #beekeeping #beekeepers

We harvest honey the old way, slowly and by hand. Our honey isn’t spun at high speeds in metal drums, and it isn’t heated so it flows faster. It isn’t pushed through filters to make it perfectly clear and uniform. Most of our honey comes out of the hive exactly the way the bees stored it: thick, heavy, and full of pollen. Real honey is messy like that. It carries the landscape with it—the flowers, the seasons, and the tiny grains of pollen that tell the story of where the bees have been. We cut comb, press honey, and render wax gently. Sometimes it takes an entire day to process what a large operation could do in an hour. But the trade-off is something we care deeply about. The honey never touches heated machinery. It never loses its pollen. It never gets standardized into something anonymous. Each harvest tastes a little different because the land is different every season. That’s not inefficiency. That’s the point. If that means we’ll never produce honey by the ton, we’re perfectly okay with that. Bees don’t rush, and neither do we. 📷 @emmakcreative
#honey #bees #rawhoney #beekeeping #beekeepers

We harvest honey the old way, slowly and by hand. Our honey isn’t spun at high speeds in metal drums, and it isn’t heated so it flows faster. It isn’t pushed through filters to make it perfectly clear and uniform. Most of our honey comes out of the hive exactly the way the bees stored it: thick, heavy, and full of pollen. Real honey is messy like that. It carries the landscape with it—the flowers, the seasons, and the tiny grains of pollen that tell the story of where the bees have been. We cut comb, press honey, and render wax gently. Sometimes it takes an entire day to process what a large operation could do in an hour. But the trade-off is something we care deeply about. The honey never touches heated machinery. It never loses its pollen. It never gets standardized into something anonymous. Each harvest tastes a little different because the land is different every season. That’s not inefficiency. That’s the point. If that means we’ll never produce honey by the ton, we’re perfectly okay with that. Bees don’t rush, and neither do we. 📷 @emmakcreative
#honey #bees #rawhoney #beekeeping #beekeepers

Snapped from my bed at @1hotel.sanfrancisco just before Karl The Fog engulfed the Bay Bridge 🌫️