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Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Newest piece of work for eBay. Shoutouts to everyone supporting the vision we are embarking on and the special team I spend most of my waking hours with at @joancreative
Directed by @felixbrady
Edit by: @fougaber
VFX: @millchannel
SFX: @sonicunionnyc
Big Up to @mikegusman @trenton_offical @abelbabel @nic.at.nite__ @libbyraenelson @gogogando @ Nicole S @ Kash B @ everyone else I don’t have on IG. To jumping into more whirlwinds with you all. 🌪🌪🌪
Never get F*ked over again
💚💛❤️
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Latest work for @ebaymotors
When we get to work on advertising projects that speak specifically to the passions of our true human experiences we call ourselves lucky. Well, this wasn't luck. This is born from moments in the garage with my dad, watching hours and hours of car shows with him, and being shown that it's a responsibility to own a car. Our cars are an extended part of ourselves, friends and families. And that love for cars is a love that inherently connects us. This campaign is an important reminder to keep those project cars we’ve chosen alive, embrace the long nights in the garage, and that real car culture will always be a celebration of the creativity within all of us.
Having the privilege to use Int'l Players Anthem by UGK ft Outkast is a dream come true. IYKYK. A song that uses a beautiful sample from Willie Hutch that embodies the insights of this creative. Shoutout to my mom for playing gospel music throughout my childhood as this choir rendition of the track wouldn't have come to fruition without her being so inspiring.
Special thanks to @cliquamundo, from @somesuchandco who knew exactly what we needed to do to bring this to life. The heartfelt letter to your father was the moment we knew who we were making this film for. Elevating this work by shooting on film and making this for the car community by the car community by featuring all real car lovers within this film.
What started out as a 150 feature car list turned into a car meet only one can dream of. Shoutout to @erapicturecars for nailing every dream car on that list. Including the 1986 Toyota Trueno. 😮💨
Bringing this campaign to life was no small task and I'm so proud of this whole team who believed in the concept right from the start. Love this @joancreative team!
Keep Your Ride-or-Die Alive
Director: CLIQUA
Editor: Nick Rondeau
Rearrangement: Victor Magro
Mix: David Papa
Colorist: Kaitlyn Battistelli
Cinematographer: Evan Prosofsky
Production Designer: Carlos Lazlo
Wardrobe Stylist: Lisa Madonna
Casting: Shay Nielsen Casting
Cars: Era Picture Cars
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
Football is freedom. Football is life. 💚💛❤️ - Last slide for where it started. Link to the Complex article in bio.
The past two years working on the McLaren Formula One x eBay partnership has been a dream. I’ve had the privilege of leading creative across campaigns, content, and activations, but the highlight so far was stepping in as ECD and Director on The Race Before The Race.
When I get to direct docu-style films, I lean all the way in. I care about representing culture and talent in a way that feels honest and unexpected. Pushing the visual craft. Letting sound design breathe. Using camera language that makes it come alive.
Big body V8 vs rally warrior.
2014 Chevy SS vs 2020 Subaru WRX STI.
Custom-designed liveries for @hertlife and @itslifeofannie
We shot it in one day and built a five minute film plus multiple assets off pure focus and trust. Grateful for a crew that showed up all in. Production, post, clients, every single person who pushed this forward. The dedication lives in every frame.
Stoked to finally share my director’s cut.
Full credits at the end of the film.
Director: @eyeamtheo
DP: @mkoziel
Edit: @nick.yumul
Sound: @oshearer
Color: @company_3
Music: alabaster___
Drone: Alberto Diaz
JOAN
Global EP: Laura Ferguson
EP: Jason Way
Assc Producer: Ashley Herson
ECD: Theo Gibson
CD: Michael Gusman
ACD: Charlie Higgins
ACD: Parker Lee
Design: Peter Dommermuth
Group Account Dir: Justin Cohen
Account Exec: Caitlyn Dorah
🏁🏁🏁
#mclarenf1 #circuitoftheamericas #ebay
As many of you know, my heritage is Jamaican, and music has always been deeply rooted in my life. I often think of musicians as modern day prophets, delivering messages that shape our values, awaken our spirits, and remind us of our responsibility to one another through love and connection.
Today is a special day. It is the birthday of Robert Nesta Marley, also known as Bob Marley, and it is also my dad’s birthday. Two of the most important and influential people in my life, born on the same day. My dad introduced me to Bob’s music from day one, and those messages flow through who I am and how I move through the world.
When I worked on the Marley Natural brand, I had the opportunity to collaborate with his longtime partner and the official art director of all his albums, tours, and merchandise, Neville Garrick. The first time we connected was at The Roxy in LA, where we watched Stephen Marley perform a tribute concert for his father. Neville taught me so much about how he approached photography, art direction, and conceptual thinking. That night, Neville walked me through how he art directed Bob’s very first show at The Roxy. I was able to learn from a true legend before he passed away in 2023, and I am forever grateful for that experience.
Bob’s music did more than make us dance. It inspired movements around the world to stand up for what people believe in and to challenge oppression in all its forms. Get Up, Stand Up became a rallying cry for those fighting for their rights across countries and generations, alongside so many other timeless songs that continue to carry truth and purpose.
During Black History Month, I want to take a moment to honor this legend. If you have not seen his documentaries, I encourage you to watch them, to listen closely, and to truly hear what he was saying.
In the times we are living in, Bob’s voice can be the grounding we need. His message reminds us why we are here, how deeply connected we are, and that each and every one of us holds the power to create real and lasting change.
Love & Light
💚💛❤️
As many of you know, my heritage is Jamaican, and music has always been deeply rooted in my life. I often think of musicians as modern day prophets, delivering messages that shape our values, awaken our spirits, and remind us of our responsibility to one another through love and connection.
Today is a special day. It is the birthday of Robert Nesta Marley, also known as Bob Marley, and it is also my dad’s birthday. Two of the most important and influential people in my life, born on the same day. My dad introduced me to Bob’s music from day one, and those messages flow through who I am and how I move through the world.
When I worked on the Marley Natural brand, I had the opportunity to collaborate with his longtime partner and the official art director of all his albums, tours, and merchandise, Neville Garrick. The first time we connected was at The Roxy in LA, where we watched Stephen Marley perform a tribute concert for his father. Neville taught me so much about how he approached photography, art direction, and conceptual thinking. That night, Neville walked me through how he art directed Bob’s very first show at The Roxy. I was able to learn from a true legend before he passed away in 2023, and I am forever grateful for that experience.
Bob’s music did more than make us dance. It inspired movements around the world to stand up for what people believe in and to challenge oppression in all its forms. Get Up, Stand Up became a rallying cry for those fighting for their rights across countries and generations, alongside so many other timeless songs that continue to carry truth and purpose.
During Black History Month, I want to take a moment to honor this legend. If you have not seen his documentaries, I encourage you to watch them, to listen closely, and to truly hear what he was saying.
In the times we are living in, Bob’s voice can be the grounding we need. His message reminds us why we are here, how deeply connected we are, and that each and every one of us holds the power to create real and lasting change.
Love & Light
💚💛❤️
As many of you know, my heritage is Jamaican, and music has always been deeply rooted in my life. I often think of musicians as modern day prophets, delivering messages that shape our values, awaken our spirits, and remind us of our responsibility to one another through love and connection.
Today is a special day. It is the birthday of Robert Nesta Marley, also known as Bob Marley, and it is also my dad’s birthday. Two of the most important and influential people in my life, born on the same day. My dad introduced me to Bob’s music from day one, and those messages flow through who I am and how I move through the world.
When I worked on the Marley Natural brand, I had the opportunity to collaborate with his longtime partner and the official art director of all his albums, tours, and merchandise, Neville Garrick. The first time we connected was at The Roxy in LA, where we watched Stephen Marley perform a tribute concert for his father. Neville taught me so much about how he approached photography, art direction, and conceptual thinking. That night, Neville walked me through how he art directed Bob’s very first show at The Roxy. I was able to learn from a true legend before he passed away in 2023, and I am forever grateful for that experience.
Bob’s music did more than make us dance. It inspired movements around the world to stand up for what people believe in and to challenge oppression in all its forms. Get Up, Stand Up became a rallying cry for those fighting for their rights across countries and generations, alongside so many other timeless songs that continue to carry truth and purpose.
During Black History Month, I want to take a moment to honor this legend. If you have not seen his documentaries, I encourage you to watch them, to listen closely, and to truly hear what he was saying.
In the times we are living in, Bob’s voice can be the grounding we need. His message reminds us why we are here, how deeply connected we are, and that each and every one of us holds the power to create real and lasting change.
Love & Light
💚💛❤️
As many of you know, my heritage is Jamaican, and music has always been deeply rooted in my life. I often think of musicians as modern day prophets, delivering messages that shape our values, awaken our spirits, and remind us of our responsibility to one another through love and connection.
Today is a special day. It is the birthday of Robert Nesta Marley, also known as Bob Marley, and it is also my dad’s birthday. Two of the most important and influential people in my life, born on the same day. My dad introduced me to Bob’s music from day one, and those messages flow through who I am and how I move through the world.
When I worked on the Marley Natural brand, I had the opportunity to collaborate with his longtime partner and the official art director of all his albums, tours, and merchandise, Neville Garrick. The first time we connected was at The Roxy in LA, where we watched Stephen Marley perform a tribute concert for his father. Neville taught me so much about how he approached photography, art direction, and conceptual thinking. That night, Neville walked me through how he art directed Bob’s very first show at The Roxy. I was able to learn from a true legend before he passed away in 2023, and I am forever grateful for that experience.
Bob’s music did more than make us dance. It inspired movements around the world to stand up for what people believe in and to challenge oppression in all its forms. Get Up, Stand Up became a rallying cry for those fighting for their rights across countries and generations, alongside so many other timeless songs that continue to carry truth and purpose.
During Black History Month, I want to take a moment to honor this legend. If you have not seen his documentaries, I encourage you to watch them, to listen closely, and to truly hear what he was saying.
In the times we are living in, Bob’s voice can be the grounding we need. His message reminds us why we are here, how deeply connected we are, and that each and every one of us holds the power to create real and lasting change.
Love & Light
💚💛❤️
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I’ve always ensured that the time and energy I put into my work does more than meet business objectives; the work has to change the culture and communities around me. “Honored” doesn’t even begin to sum up how I feel about this nomination for the 2024 ADCOLOR Rockstar award.
Thank you to HXOUSE, Cannabis Amnesty, The Nia Centre For The Arts, The One School, and @joancreative for supporting my vision and believing in my leadership as I Rise Up and Reach Back.
Thank you to @adcolor for the recognition. Whether it’s a win or loss, this is a gust of wind in my sail as I continue to change narratives and inspire the generation above and below me to go off mute and make the change they want to see in the world.
The Rockstar Award:
The ADCOLOR Rockstar reveals their brilliance as a visionary leader, through their professional role or their efforts outside it. They have a track record filled with successes and the potential to accomplish much more. Landing between the Rising Star and the Legend, this individual carves their own singular path as they encourage others to shine.
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