Instagram Story Viewer

Ever wondered how our font projects take shape? From first ideas to final details, our new process video explains it all. 📹

Direction: @f37studio @designofgoodstock
Animation: @all_available_space
Voiceover: @al_designgal
Words: @jimkdavies

Instant coffee has spent years fighting a very specific reputation problem. Mostly because a lot of it genuinely tasted terrible. KINLETT was built as a response to that — a premium instant coffee brand for people who care about quality, but don’t necessarily have the time, patience or kitchen setup for a full coffee ritual every morning.

The communication intentionally avoids the usual “coffee culture performance”. No overly serious tasting notes, no faux sophistication. Just a simple idea: consistently decent coffee, made properly, for modern life.

kinlettcoffee • packagingdesign • brandidentity • coffeebrand • creativecommunication

Instant coffee has spent years fighting a very specific reputation problem. Mostly because a lot of it genuinely tasted terrible. KINLETT was built as a response to that — a premium instant coffee brand for people who care about quality, but don’t necessarily have the time, patience or kitchen setup for a full coffee ritual every morning.

The communication intentionally avoids the usual “coffee culture performance”. No overly serious tasting notes, no faux sophistication. Just a simple idea: consistently decent coffee, made properly, for modern life.

kinlettcoffee • packagingdesign • brandidentity • coffeebrand • creativecommunication

Instant coffee has spent years fighting a very specific reputation problem. Mostly because a lot of it genuinely tasted terrible. KINLETT was built as a response to that — a premium instant coffee brand for people who care about quality, but don’t necessarily have the time, patience or kitchen setup for a full coffee ritual every morning.

The communication intentionally avoids the usual “coffee culture performance”. No overly serious tasting notes, no faux sophistication. Just a simple idea: consistently decent coffee, made properly, for modern life.

kinlettcoffee • packagingdesign • brandidentity • coffeebrand • creativecommunication

F37 Aria has taken the move into the Library.
A futuristic sans driven by speed, precision and racing lines.

🏎️🏁

F37 Aria has taken the move into the Library.
A futuristic sans driven by speed, precision and racing lines.

🏎️🏁

F37 Aria has taken the move into the Library.
A futuristic sans driven by speed, precision and racing lines.

🏎️🏁

F37 Aria has taken the move into the Library.
A futuristic sans driven by speed, precision and racing lines.

🏎️🏁

F37 Aria has taken the move into the Library.
A futuristic sans driven by speed, precision and racing lines.

🏎️🏁

May the 4th be with you.
F37 Not Today Font too.

./

@f37foundry

#starwars #maythe4th #typography #typeface

May the 4th be with you.
F37 Not Today Font too.

./

@f37foundry

#starwars #maythe4th #typography #typeface

F37 Britain Slab in use at Carlisle Gallery, @tulliecarlisle

Architects: @de_matos_ryan
2D Design: @luciennerobertsplus_
Sign-writer: @eleanorsigns / eleanorharpersignwriter.com

F37 Britain Slab in use at Carlisle Gallery, @tulliecarlisle

Architects: @de_matos_ryan
2D Design: @luciennerobertsplus_
Sign-writer: @eleanorsigns / eleanorharpersignwriter.com

F37 Britain Slab in use at Carlisle Gallery, @tulliecarlisle

Architects: @de_matos_ryan
2D Design: @luciennerobertsplus_
Sign-writer: @eleanorsigns / eleanorharpersignwriter.com

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

Some crops of my Heritage design for Northern Design Festival highlighting the wonderful details of the Lancer typeface by @f37foundry.

In many ways I prefer these to the main design 😅

Thanks so much for getting me and others involved in this @northerndesignfestival! Really cool to have been prompted to work on a personal and meaningful brief like this and awesome to see how others have approached it, all of which have been epic! 🤩💙

🚨 SPONSOR ALERT 🚨

We are so thrilled to announce that the incredibly talented team at @f37foundry are a sponsor this year! 🙌

If you’ve been with us for a while, you’ll know we’ve already had the pleasure of collaborating with F37 to create ‘Lancer’, our very own bespoke festival font, and it has been one of our favourite creative projects to date!

For those who don’t know them: F37®️ is an award-winning type foundry and design studio based in Manchester, crafting fonts and logotypes that help brands truly stand apart. With accolades from D&AD, the Type Directors Club, and beyond, they are genuinely one of the best in the business. 🏆

We couldn’t be more honoured to have them on board this year!

#F37Foundry #TypeDesign #FestivalFont #Lancer #Sponsored Typography Design

F37 Elastica giving us that spring into Spring 🤌🏼

F37 Elastica giving us that spring into Spring 🤌🏼

Font in Use:
F37 Atilla for @dotto_studio website.

Font in Use:
F37 Atilla for @dotto_studio website.

Font in Use:
F37 Atilla for @dotto_studio website.

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

We had a great evening a couple weeks ago at @dixonbaxi for the @paradisoinstitute launch.

We hosted a workshop where guests could contribute their own characters to expand the font.

So many experimental letters by the end that we could barely see out of the windows.

This workshop was the true definition of: “Paradiso is yours.”

Thanks to @dixonbaxi for having us!

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Paratype for @paradisoinstitute with @dixonbaxi

A typeface built from co-founder, @hectorayuso ’s handwriting, designed to grow over time.

#becrudo

Originally released in the Playground, F37 F51 is now part of the Library! 🧡

Originally released in the Playground, F37 F51 is now part of the Library! 🧡

Originally released in the Playground, F37 F51 is now part of the Library! 🧡

Originally released in the Playground, F37 F51 is now part of the Library! 🧡

Originally released in the Playground, F37 F51 is now part of the Library! 🧡