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Talent is everywhere. Opportunity isn’t. 
  
The North is rich in creativity - but for too long it’s been starved of access, infrastructure and investment. That’s why Generator exists. 
  
Because the North is ready to lead. 
The talent is here. 
The ideas are here. 
The future of music and creativity belongs here. 
  
For over 30 years, we’ve backed talent, built careers and broken barriers. Now, we’re going bigger. More energy. More impact. A bolder vision for the future of music and creativity. 
  
Watch the video. Feel the shift. Be part of what’s next. 
  
Generator. Powering the North to lead in Music, Culture & Creativity. ⚡

🎵Vet by @ne.o_uk // @nrthrnbaby

We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
 
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
 
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
 
Apply via @generatorhq

We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
 
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
 
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
 
Apply via @generatorhq

We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
 
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
 
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
 
Apply via @generatorhq

We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
 
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
 
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
 
Apply via @generatorhq

We’ve got three new opportunities across Generator, Sonic Futures and the Northern Music Export Office:
 
• Export Operations Consultant (@northernmusicexport
• Data and Compliance Consultant (@generatorhq x @sonic_futures )
• Community Coordinator (@generatorhq x @sonic_futures )
 
Working at Generator means being part of a small, ambitious team shaping the future of music and culture in the North - supporting talent, building connections and creating more opportunity across the industry.
 
Apply via @generatorhq

This City Sings.   
  
From Shields to St James’  
From estate to stage  
From Bedroom Mic to Mercury Prize  
  
And now, for the first time, it’s happening here.  

Not just to hear the music
But to feel where it comes from 
 
This October, the Mercury Prize Fringe takes over Newcastle. One city. One week. A region-wide celebration of music and culture. 
 
👉  Get involved generator.org.uk/mercuryfringe  
 
🎵 Atlantic Drift - from Newcastle’s very own @nectax , taken from his forthcoming album. 
 
#MercuryPrizeFringeNCL #ThisCitySings

We have big opportunities coming up - and here’s how to get involved. 
 
Join us at our Drop-In & Networking Event at Live Theatre on 28 May and discover upcoming Songwriting Camps with Nrthrn Baby, new programmes with Creators Academy, and hands-on courses built to launch careers in live events.

Meet the team, make connections, get application tips, and find the opportunity that fits your future.

We have big opportunities coming up - and here’s how to get involved. 
 
Join us at our Drop-In & Networking Event at Live Theatre on 28 May and discover upcoming Songwriting Camps with Nrthrn Baby, new programmes with Creators Academy, and hands-on courses built to launch careers in live events.

Meet the team, make connections, get application tips, and find the opportunity that fits your future.

We have big opportunities coming up - and here’s how to get involved. 
 
Join us at our Drop-In & Networking Event at Live Theatre on 28 May and discover upcoming Songwriting Camps with Nrthrn Baby, new programmes with Creators Academy, and hands-on courses built to launch careers in live events.

Meet the team, make connections, get application tips, and find the opportunity that fits your future.

The North takes SXSW Austin - a look back at our Northern Sound showcase in Texas this March, marking the first chapter in a bold new approach to international music export for the North of England.
 
As the first pan-Northern showcase delivered through the Northern Music Export Office, it marked the beginning of a long-term programme designed to connect Northern talent, businesses and culture to global opportunities.
 
Next week, we officially launch the Northern Music Export Office at SXSW London, with Mayors from across the North East, Tees Valley, West Yorkshire and Liverpool uniting at the British Music Embassy to champion a new era of collaboration, investment and international opportunity for Northern music.
 
From the Great North to the world.

📹 @megsavagecreative

Meet Groundworks.
 
Generator and Nrthrn Baby’s new songwriting camp touring across Gateshead, Durham, Newcastle and Sunderland for Afrobeat, R&B and Rap artists, writers, and producers.
 

Find out more about GROUNDWORKS and how to apply via @generatorhq

First session takes place 24 June Independent Sunderland 6.30-8.30pm.
 
Interested in more programmes? Generator is hosting a drop-in session at Live Theatre on 28 May to answer your questions on how to get involved.
 
RSVP to the events via @generatorhq.

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

Big news. Meaningful change.
 
We’re proud to share that Thomas Bagnall, Head of Programmes at Generator, has been appointed to the board of @pipacampaign
 
As a father of two and long-standing advocate for a more inclusive creative sector, Thomas joins PiPA’s trustee board to help champion better support for parents and carers working across the performing arts and wider creative industries.
 
Alongside Thomas’ appointment, Generator has also become a PiPA Pledge Partner - joining organisations including the Royal Shakespeare Company, Northern Ballet and Black Lives in Music in committing to a more flexible, equitable and sustainable future for the sector.
 
At Generator, we believe creative careers shouldn’t come at the expense of family life. Supporting parents and carers is essential to building a healthier, more diverse and resilient music industry for everyone.
 
Discover more at generator.org.uk

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

This week our learners spent two full-on days in the classroom learning valuable skills within Premiere Pro, and soon they’ll be Adobe Certified 🎬

Missed out? Don’t worry! We still have two more creative courses coming up:

🗓️ 12th June - After effects
🗓️ 24th August - Photoshop

Check out @generatorhq to know more

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

There’s a new collaboration supporting creative talent in the North East.
 
We’re backing the next generation of North East creative talent through a new partnership with Mincoffs Solicitors.

This is about giving artists, songwriters, producers, and behind-the-scenes creatives the confidence to understand what they’re signing, what they own, and how they get paid so they can build careers that last.

We’ll be hosting monthly drop-in sessions at Live Theatre Newcastle Upon Tyne, offering straightforward legal advice on contracts, royalties, rights, and everything in between.

The next Creators Academy programme is coming up, this time focused on Adobe After Effects.

Designed for artists, creatives and music professionals, you’ll learn how to create bold titles and eye-catching motion graphics that make your visuals, music videos and digital projects stand out.

Apply for Creators Academy: After Effects by 12 June via @generatorhq

The next Creators Academy programme is coming up, this time focused on Adobe After Effects.

Designed for artists, creatives and music professionals, you’ll learn how to create bold titles and eye-catching motion graphics that make your visuals, music videos and digital projects stand out.

Apply for Creators Academy: After Effects by 12 June via @generatorhq

The next Creators Academy programme is coming up, this time focused on Adobe After Effects.

Designed for artists, creatives and music professionals, you’ll learn how to create bold titles and eye-catching motion graphics that make your visuals, music videos and digital projects stand out.

Apply for Creators Academy: After Effects by 12 June via @generatorhq

The next Creators Academy programme is coming up, this time focused on Adobe After Effects.

Designed for artists, creatives and music professionals, you’ll learn how to create bold titles and eye-catching motion graphics that make your visuals, music videos and digital projects stand out.

Apply for Creators Academy: After Effects by 12 June via @generatorhq

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

We asked the team what tracks transport them to the festival season. From unforgettable headline sets to late-night discoveries, these are the songs that bring back their favourite festival memories.

Listen to the full playlist via the link in @generatorhq bio.

"What's the most valuable thing you learned from Technical Skills For The Live Sector?"

Technical Skills for the Live Sector is a FREE hands-on programme giving you experience in sound, lighting, stage crew, backline support and more.

Learn from the experts in the North East's most iconic venues, including @arenanewcastle, @northern_stage and @arc_stockton.

Apply via @sonic_futures and @generatorhq.

_
Generator Cohort is supported by @northeast_ca, Skills for Life, UK Gov and @aceagrams.

Sonic Futures Cohort is supported by @teesvalley_ca.