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🎬 Director Spotlight ✨

Shern Sharma directed this work for Ford, and we love how it turned out. 🖤

#DirectorSpotlight #VisualStorytelling #CinematicFilm

Some projects stay with you, this one sure did. We had the privilege of filming *America in One Room: The Youth Vote*, an initiative that brought together 430 first-time voters from across the country to spend four days in D.C. engaging with issues that shape their future, from climate and healthcare to AI and democracy.

Watching these students show up with open minds and the willingness to listen to people they disagreed with was inspiring. This generation gives us hope. 🇺🇸

Client: @helena
Director: @stokeseeker

#commercialproduction #storydrivencontent #purposefilm

SPF on, vibes up. HUG and director Jordan Lister had a great time making these brand films for Youth to the People. 🌞

Client: @youthtothepeople

Production Company: @hug_creative
Director: @knownforstudio
EP: @danielbgrossman
EP: @mrmilkjam
Producer: @larsruch
Production Manager: @lealnaim
1st AD: @derekjaeschke
2nd AD: @coleewing
DP: @embo920
1st AC: @ryansax
2nd AC: Travis Francis
DIT: @gboot
Key Grip: @ginobass
Gaffer: Evan Crocker
Location Manager: Pete Abrahams
Production Designer: @ginacanavan
Art Director: Jessica Ayala
Set Decorator: Sunny Mills
Wardrobe Stylist: @axellecornaille
Hair & Makeup: @sinhvo
Craft Service: Gerardo Agguire
Truck PA: Ken Morris
PA: Preston Oliver
PA: @mikaelaruegg
Agency: @loreal
Art Director: Stanley Wu
Director of Creative Operations & Production (YTTP): @bel.imbassahy
Creative Director: @marin.brousse
Graphic Designer: Laura Moffitt

Made with love in Los Angeles CA

@hug_creative 🫂🎞️🎬🕊️

#advertising #liveaction #productioncompany #creativeproduction #commercials

New Work for @helena

Directed by Matt Comey @_mattcooney_
Camera by Justin Fischer @fishy_visions
Sound by Ivan Basauri @ivanbasauri
Produced by Danielle Garonce @daniellebluma
EP Daniel Grossman @danielbgrossman
Post Supervised by Cody Nailor @nailoredit
Client Producer Erika Yorio @erikayorio

New stills work for @hilton
Client:
Meghan Fitzgerald, Robyn Flood @robynannflood, Sophie Odom @sopphho, Evita McDaniels @mizpr, Kenny Monteith @kenbud

Photography by Pepe Molina @pepemolinafoto
Digitech John Song @thefuturisticvintage
Photo Assistant Elvis Piedra @elvispiedra

Motion:
DP Lara Aqel @lara.aqel
Gaffer Carlos Valdes-Lora
Swing Juan Cordero @juanxcordero
Food Stylist Laura Cole @basilandtomatoes

Produced by Fadwa Ward @fadwaaaa
EP: Daniel Grossman @danielbgrossman
EP: Arthur Micah Ross II @mrmilkjam

New stills work for @hilton
Client:
Meghan Fitzgerald, Robyn Flood @robynannflood, Sophie Odom @sopphho, Evita McDaniels @mizpr, Kenny Monteith @kenbud

Photography by Pepe Molina @pepemolinafoto
Digitech John Song @thefuturisticvintage
Photo Assistant Elvis Piedra @elvispiedra

Motion:
DP Lara Aqel @lara.aqel
Gaffer Carlos Valdes-Lora
Swing Juan Cordero @juanxcordero
Food Stylist Laura Cole @basilandtomatoes

Produced by Fadwa Ward @fadwaaaa
EP: Daniel Grossman @danielbgrossman
EP: Arthur Micah Ross II @mrmilkjam

New stills work for @hilton
Client:
Meghan Fitzgerald, Robyn Flood @robynannflood, Sophie Odom @sopphho, Evita McDaniels @mizpr, Kenny Monteith @kenbud

Photography by Pepe Molina @pepemolinafoto
Digitech John Song @thefuturisticvintage
Photo Assistant Elvis Piedra @elvispiedra

Motion:
DP Lara Aqel @lara.aqel
Gaffer Carlos Valdes-Lora
Swing Juan Cordero @juanxcordero
Food Stylist Laura Cole @basilandtomatoes

Produced by Fadwa Ward @fadwaaaa
EP: Daniel Grossman @danielbgrossman
EP: Arthur Micah Ross II @mrmilkjam

New stills work for @hilton
Client:
Meghan Fitzgerald, Robyn Flood @robynannflood, Sophie Odom @sopphho, Evita McDaniels @mizpr, Kenny Monteith @kenbud

Photography by Pepe Molina @pepemolinafoto
Digitech John Song @thefuturisticvintage
Photo Assistant Elvis Piedra @elvispiedra

Motion:
DP Lara Aqel @lara.aqel
Gaffer Carlos Valdes-Lora
Swing Juan Cordero @juanxcordero
Food Stylist Laura Cole @basilandtomatoes

Produced by Fadwa Ward @fadwaaaa
EP: Daniel Grossman @danielbgrossman
EP: Arthur Micah Ross II @mrmilkjam

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

New director's cut from Hug director, @shernnotsean

🎬 Big news from HUG! Our very own visionary director, $ECK—a dynamic Senegalese-American filmmaker whose work pulses with energy and authenticity—is premiering his first feature film, “So Far All Good,” in competition at the prestigious Tribeca Film Festival this June! 🌟
Filmed in NYC with just $500 and a bunch of incredibly talented friends, “So Far All Good” embodies the true spirit of indie filmmaking. Raw yet polished, this film dances between moments, sound, and visuals in a uniquely captivating style, offering a genuine snapshot of New York City life that’s refreshingly real.
Huge congrats, @seck2x ! We couldn’t be prouder to support your vision and artistry. ✨
Want to join us at the premiere? Slide into our DMs for ticket info!
$ECK is currently available for select commercial projects and creative partnerships — hit us up for collaborations! 📩 #Tribeca2025 #HugStudio #IndieFilm #sofarallgood

🎬 Big news from HUG! Our very own visionary director, $ECK—a dynamic Senegalese-American filmmaker whose work pulses with energy and authenticity—is premiering his first feature film, “So Far All Good,” in competition at the prestigious Tribeca Film Festival this June! 🌟
Filmed in NYC with just $500 and a bunch of incredibly talented friends, “So Far All Good” embodies the true spirit of indie filmmaking. Raw yet polished, this film dances between moments, sound, and visuals in a uniquely captivating style, offering a genuine snapshot of New York City life that’s refreshingly real.
Huge congrats, @seck2x ! We couldn’t be prouder to support your vision and artistry. ✨
Want to join us at the premiere? Slide into our DMs for ticket info!
$ECK is currently available for select commercial projects and creative partnerships — hit us up for collaborations! 📩 #Tribeca2025 #HugStudio #IndieFilm #sofarallgood

🎬 Big news from HUG! Our very own visionary director, $ECK—a dynamic Senegalese-American filmmaker whose work pulses with energy and authenticity—is premiering his first feature film, “So Far All Good,” in competition at the prestigious Tribeca Film Festival this June! 🌟
Filmed in NYC with just $500 and a bunch of incredibly talented friends, “So Far All Good” embodies the true spirit of indie filmmaking. Raw yet polished, this film dances between moments, sound, and visuals in a uniquely captivating style, offering a genuine snapshot of New York City life that’s refreshingly real.
Huge congrats, @seck2x ! We couldn’t be prouder to support your vision and artistry. ✨
Want to join us at the premiere? Slide into our DMs for ticket info!
$ECK is currently available for select commercial projects and creative partnerships — hit us up for collaborations! 📩 #Tribeca2025 #HugStudio #IndieFilm #sofarallgood

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto

THORNE

There is no one way to wellness.
You have to craft it yourself.

Featuring Karlie Kloss, the Thorne ‘Find Your Way’ campaign is a an emotive story-driven journey highlighting the diversity of the Thorne customers and the importance of personalization of health and wellness journeys.

Launched with a comprehensive set of assets includes a brand hero film, three persona focused films, cutdowns, social assets and a photography tool kit.

Direction by @shernnotsean
Photography by @pepemolinafoto