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ideo
IDEO
IDEO (pronounced “EYE-dee-oh”) is a global design consultancy helping the world’s most audacious dreamers create braver tomorrows.
Craft is creative agency.
We learn it so we get to decide, not just execute.
So we evaluate AI’s output, not the other way around.
So we can shape taste, name meaning, and challenge systems.
A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!
Craft is creative agency.
We learn it so we get to decide, not just execute.
So we evaluate AI’s output, not the other way around.
So we can shape taste, name meaning, and challenge systems.
A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!
Craft is creative agency.
We learn it so we get to decide, not just execute.
So we evaluate AI’s output, not the other way around.
So we can shape taste, name meaning, and challenge systems.
A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!
Craft is creative agency.
We learn it so we get to decide, not just execute.
So we evaluate AI’s output, not the other way around.
So we can shape taste, name meaning, and challenge systems.
A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!
A horse composed of 16 auspicious characters gallops into view, carrying our collective wishes for resilience, courage, and wisdom into the unknown.
In Chinese, the phrase "on the horse" (马上, mǎshàng) is a homonym for "immediately." By placing our wishes upon this symbolic steed, we set them in motion—toward breakthroughs, momentum, and dreams taking shape.
Happy Year of the Horse! Wishing you an unstoppable and rewarding journey ahead! 🐎🧧
#IDEOShanghai
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.
The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.
Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
At IDEO we’ve always believed that human-centered design is crucial to business success.
This year we set out to test that hypothesis.
We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.
Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.
The opportunity is clear. How will you ensure your organization is ready to take it?
Read the full report → Link in bio
Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).
From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.
If they’re building the third spaces brands won’t, what does it mean to “own” a story?
Explore the future of fandom → Link in bio
Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).
From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.
If they’re building the third spaces brands won’t, what does it mean to “own” a story?
Explore the future of fandom → Link in bio
Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).
From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.
If they’re building the third spaces brands won’t, what does it mean to “own” a story?
Explore the future of fandom → Link in bio
Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).
From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.
If they’re building the third spaces brands won’t, what does it mean to “own” a story?
Explore the future of fandom → Link in bio
Join us for a live Creative Confidence Podcast conversation with Hannah Rosenfeld, Executive Design Researcher at @ideo. She’s also an instructor in IDEO U’s newest course, Human-Centered Research with AI.
🗓️ Thursday, April 15 @ 10am PT / 1pm ET
What we’ll talk about:
✔️ A simple framework for how to bring AI into your research process
✔️ How to use AI to explore, challenge, and pressure-test your thinking
✔️ What it looks like to do qualitative research at scale
✔️ Where AI fits in your research process and where it doesn’t
✔️ Common misuses of AI in research (and how to avoid them)
RSVP at ideou.com/podcast or the link in our bio.
Our new Applied Futuring Workshop is led by Jennifer Lo, @ideo's Futurist-in-Residence.
Jennifer’s work sits at the intersection of human behavior, systems, and real organizational constraints. She helps teams navigate uncertainty not by predicting the future, but by building the skills to make better decisions before change forces their hand.
Learn more and enroll today at the link in bio.
At the SF studio, we started a monthly challenge called Cook the Book 🍳
It grew out of a shared love of cookbooks and a simple design constraint: make a recipe in about an hour. No elaborate techniques. No perfection required. Just hands-on collaboration and good food!
At the SF studio, we started a monthly challenge called Cook the Book 🍳
It grew out of a shared love of cookbooks and a simple design constraint: make a recipe in about an hour. No elaborate techniques. No perfection required. Just hands-on collaboration and good food!
What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?
How might we co-exist?
And how would that change design?
Our latest article explores these questions and outlines three emerging design principles shaping our approach.
Discover the three design principles → link in bio!
What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?
How might we co-exist?
And how would that change design?
Our latest article explores these questions and outlines three emerging design principles shaping our approach.
Discover the three design principles → link in bio!
What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?
How might we co-exist?
And how would that change design?
Our latest article explores these questions and outlines three emerging design principles shaping our approach.
Discover the three design principles → link in bio!
What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?
How might we co-exist?
And how would that change design?
Our latest article explores these questions and outlines three emerging design principles shaping our approach.
Discover the three design principles → link in bio!
Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!
Three days of:
🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward
In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!
Captured on film by @zahinullah
Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!
Three days of:
🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward
In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!
Captured on film by @zahinullah
Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!
Three days of:
🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward
In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!
Captured on film by @zahinullah
Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!
Three days of:
🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward
In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!
Captured on film by @zahinullah
Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!
Three days of:
🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward
In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!
Captured on film by @zahinullah
Future London Academy's Design Leaders Executive Programme saw our cohort learn from @ideo 's Michelle Lee, Partner and Play Lab Executive Managing Director, who taught our #DesignLeaders2026 during Module 3 in Silicon Valley. She led an incredible session about IDEO's approach to play and the innovation process for building products that are centered around humans.
Along with the amazing tour around the office and seeing all the cool things in the space (including maybe the longest pair of jeans we've seen!), we got a very welcome surprise with the appearance of David Kelley, Founder of IDEO, who graciously spared his time to share his experiences with our Design Leaders.
#DesignLeaders #IDEO #Design #MBA EMBA DLX
January is #CervicalCancerAwarenessMonth, and we’re sharing our partnership with @teal.health to rethink what cervical cancer screening could look like when it is designed around real human needs.
In the U.S., 1 in 4 women are behind on cervical cancer screenings. For many, the experience can feel uncomfortable, intimidating, or difficult to fit into everyday life.
The solution?
A self-collection device that allows women to collect their own sample at home, making screening more comfortable and more accessible. This collaboration has supported Teal’s expansion, which is now available across all 50 states.
Explore how the design evolved through prototyping, and visit YourScreeningOptions.com to learn more about your options.
#DontDelayIt #YourScreeningOptions
View Instagram Stories in Secret
The Instagram Story Viewer is an easy tool that lets you secretly watch and save Instagram stories, videos, photos, or IGTV. With this service, you can download content and enjoy it offline whenever you like. If you find something interesting on Instagram that you’d like to check out later or want to view stories while staying anonymous, our Viewer is perfect for you. Anonstories offers an excellent solution for keeping your identity hidden. Instagram first launched the Stories feature in August 2023, which was quickly adopted by other platforms due to its engaging, time-sensitive format. Stories let users share quick updates, whether photos, videos, or selfies, enhanced with text, emojis, or filters, and are visible for only 24 hours. This limited time frame creates high engagement compared to regular posts. In today’s world, Stories are one of the most popular ways to connect and communicate on social media. However, when you view a Story, the creator can see your name in their viewer list, which may be a privacy concern. What if you wish to browse Stories without being noticed? Here’s where Anonstories becomes useful. It allows you to watch public Instagram content without revealing your identity. Simply enter the username of the profile you’re curious about, and the tool will display their latest Stories. Features of Anonstories Viewer: - Anonymous Browsing: Watch Stories without showing up on the viewer list. - No Account Needed: View public content without signing up for an Instagram account. - Content Download: Save any Stories content directly to your device for offline use. - View Highlights: Access Instagram Highlights, even beyond the 24-hour window. - Repost Monitoring: Track the reposts or engagement levels on Stories for personal profiles. Limitations: - This tool works only with public accounts; private accounts remain inaccessible. Benefits: - Privacy-Friendly: Watch any Instagram content without being noticed. - Simple and Easy: No app installation or registration required. - Exclusive Tools: Download and manage content in ways Instagram doesn’t offer.
Advantages of Anonstories
Explore IG Stories Privately
Keep track of Instagram updates discreetly while protecting your privacy and staying anonymous.
Private Instagram Viewer
View profiles and photos anonymously with ease using the Private Profile Viewer.
Story Viewer for Free
This free tool allows you to view Instagram Stories anonymously, ensuring your activity remains hidden from the story uploader.
Frequently asked questions
Anonymity
Anonstories lets users view Instagram stories without alerting the creator.
Device Compatibility
Works seamlessly on iOS, Android, Windows, macOS, and modern browsers like Chrome and Safari.
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Prioritizes secure, anonymous browsing without requiring login credentials.
No Registration
Users can view public stories by simply entering a username—no account needed.
Supported Formats
Downloads photos (JPEG) and videos (MP4) with ease.
Cost
The service is free to use.
Private Accounts
Content from private accounts can only be accessed by followers.
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Files are for personal or educational use only and must comply with copyright rules.
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Enter a public username to view or download stories. The service generates direct links for saving content locally.