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ievaluske

Ieva Luškevičiūtė

an amateur runner reimagining tennis
🧠 behind @thebeyondberlin_club
| monday track nights @thesocialhub.berlin
| run club tuesdays @potsdamer_platz

311
posts
1.9K
followers
3K
following

your balkan and baltic ladies on the road 🚗 besides getting mistaken for sisters at least three times every trip, it’s pretty special to navigate all of this together 👯‍♀️👾 sisters and also why not padel :)) this time: Hamburg and an invite to an exclusive @officially_omr sports night! in a world full of football, it felt important to bring a glimpse of tennis into the room. it’s powerful to be the ones bringing a different energy and opening minds to the vision we’re building; we’re happy to show up and repeat it again and again! running keeps teaching me that endurance matters in every aspect of life, running is just a very literal translation of it. still a long way to go, but we’re celebrating the milestones along the way x (carrying a racket around in case i forget what i do for a living)

#omr #omrsports


86
5
1 days ago


super high scores for the conversations and the people pushing women’s health into everyday life with no taboos and no closed doors🩸slightly lower scores for the game @1.fcunion (still absolutely incredible effort) and definitely zero points for our football knowledge overall but it’s all about learning! ⚽️

big thanks to @bella_deutschland for having us and making it all happen. next time we’ll come better prepared. and maybe wear red ;) (still undecided) 🔴🤦‍♀️

#Anzeige #bellaDeutschland #UnionBerlin #WomensHealth #NoTaboos


230
46
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago


but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

but like, it’s just a feeling of being surrounded by people who will run in their jeans because they forgot their shorts at work! people who show up when they feel heavy because they ate too late. people who show up because they just want to tease others. people who show up because that’s their way of relaxing. people who dance to Madonna when they should rest and recover. it’s so silly that it’s serious. it’s just such a unique group of people, i love them so much. and does it make sense? of course it does 👯‍♀️🖤 every Tuesday!

#running #rungroup #runningberlin


86
5
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago


this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago

this morning it started with the full mission! come on @genasanger, we’re doing the pb!! and up until like the first 7 kilometers i was looking back at her, giving a thumbs up, thinking, freaking hell, i’m that girl. yeah, it’s clicking, feels just amazing 🦸🏻‍♀️🦸🏻‍♀️🦸🏻‍♀️ and then next thing i know - the vest that i already knew i hate wearing suddenly felt super tight and i just couldn’t breathe properly. and it was just gone. like just this fast, it was gone 🤣🧞‍♀️ that’s a battle i’ll have to face. so i call my brother @_mindlusk while running, saying i hate this, i’m done. and he goes, yeah, do you think i love every single basketball game? i fucking don’t. there are shitty times, but you just finish the game. and i was like okay. that’s it. that’s gonna be my biggest win - throwing away my personal disappointment and adapting! some things change up but you don’t stop!
it’s kind of beautiful, because in running, especially these longer distances, there’s so much life happening. it’s your thoughts, your emotions, your reactions. that’s sport that reflects back to life so well!
amazing because it truly doesn’t really care about your plans or your training. it just is what it is. but besides a well deserved laughter laugh after, you also get some grit out of it 👯‍♀️

so yeah - we go again!


166
15
2 weeks ago


will do anything, absolutely anything for tennis. except actually play 🥷🥷🥷
(kidding. career relaunched. see you on court ragazzi)

@liapetrikas 🥷📸


165
16
4 weeks ago

will do anything, absolutely anything for tennis. except actually play 🥷🥷🥷
(kidding. career relaunched. see you on court ragazzi)

@liapetrikas 🥷📸


165
16
4 weeks ago

will do anything, absolutely anything for tennis. except actually play 🥷🥷🥷
(kidding. career relaunched. see you on court ragazzi)

@liapetrikas 🥷📸


165
16
4 weeks ago

will do anything, absolutely anything for tennis. except actually play 🥷🥷🥷
(kidding. career relaunched. see you on court ragazzi)

@liapetrikas 🥷📸


165
16
4 weeks ago

monday track nights are BACK!!! & this one is really for you ;)

i’ve been around running for a while and it keeps changing - trends come and go, but the basics always stay. the track!!! simple, a bit humbling, but in the best way 👾 and there’s actually so much to learn, which makes it fun - you feel progress, you get a bit faster, and you don’t even overthink it. i always say - it’s such a GOOD way to run! you’re doing your own thing, but still together at the same time.

& having a track right in the middle of the city is way too convenient and we should 100% use it more!

with @thesocialhub.berlin bringing snacks, drinks, bag drop and just a really wholesome setup.. i mean, is there actually a reason not to come? ;)

we start monday and i’m honestly SO excited for this! free of charge. all levels welcome -trust me on this one 💛

rsvp in bio
let’s go ragazzi 🤍🔥


74
3
1 months ago

‘so you’re telling me you both come from different countries and make real change in tennis in Germany?’ esattamente! @officially_omr asked us about tennis and beyond - we were more than happy to deliver ☄️

crazy how things evolve though! not long ago it felt like constant obstacles and it definitely was! figuring things out with very little, pushing through anyway. now we’re slowly stepping into real opportunities and meeting people who want to listen, who want give us a voice! 🥷

very grateful for that shift, and for everyone who’s been part of it along the way. can’t wait to read the article and hear us speak deutsch 😀

#beyondtennis #tennis


259
40
1 months ago

‘so you’re telling me you both come from different countries and make real change in tennis in Germany?’ esattamente! @officially_omr asked us about tennis and beyond - we were more than happy to deliver ☄️

crazy how things evolve though! not long ago it felt like constant obstacles and it definitely was! figuring things out with very little, pushing through anyway. now we’re slowly stepping into real opportunities and meeting people who want to listen, who want give us a voice! 🥷

very grateful for that shift, and for everyone who’s been part of it along the way. can’t wait to read the article and hear us speak deutsch 😀

#beyondtennis #tennis


259
40
1 months ago

damn I’m still waiting for the day I can actually miss Misha because we’re basically on 24/7 😅 but I guess that’s what it’s like when you’re building something, running experiments and constantly being in it :)

last weekend we did this underground tennis test in a freezing parking lot. everything was set, we were just waiting for people to arrive, and Misha looked at me and said: “ieva, shall we just have fun today?” and that was it - with absolutely zero pressure to make it perfect, because the setup itself is the opposite of perfection, we just went really hard on having fun with the team and communtiy. controlled chaos i’d call it!

and I really believe authenticity translates. when you’re genuinely enjoying what you’re building, people feel it. and if we manage to inspire others to have unbreakable belief in their ideas, even if it starts in a freezing parking lot, then so be it.

also no pics of us banging our heads against the wall more often than actually having fun… but there are a few outtakes 😅 two women just trying to figure out this sometimes a bit confusing yet very exciting world of sports! 🌀🌀🌀

thank you for the pics @lcfotoss ❤️‍🔥

#beyondtennis


92
11
2 months ago

damn I’m still waiting for the day I can actually miss Misha because we’re basically on 24/7 😅 but I guess that’s what it’s like when you’re building something, running experiments and constantly being in it :)

last weekend we did this underground tennis test in a freezing parking lot. everything was set, we were just waiting for people to arrive, and Misha looked at me and said: “ieva, shall we just have fun today?” and that was it - with absolutely zero pressure to make it perfect, because the setup itself is the opposite of perfection, we just went really hard on having fun with the team and communtiy. controlled chaos i’d call it!

and I really believe authenticity translates. when you’re genuinely enjoying what you’re building, people feel it. and if we manage to inspire others to have unbreakable belief in their ideas, even if it starts in a freezing parking lot, then so be it.

also no pics of us banging our heads against the wall more often than actually having fun… but there are a few outtakes 😅 two women just trying to figure out this sometimes a bit confusing yet very exciting world of sports! 🌀🌀🌀

thank you for the pics @lcfotoss ❤️‍🔥

#beyondtennis


92
11
2 months ago

damn I’m still waiting for the day I can actually miss Misha because we’re basically on 24/7 😅 but I guess that’s what it’s like when you’re building something, running experiments and constantly being in it :)

last weekend we did this underground tennis test in a freezing parking lot. everything was set, we were just waiting for people to arrive, and Misha looked at me and said: “ieva, shall we just have fun today?” and that was it - with absolutely zero pressure to make it perfect, because the setup itself is the opposite of perfection, we just went really hard on having fun with the team and communtiy. controlled chaos i’d call it!

and I really believe authenticity translates. when you’re genuinely enjoying what you’re building, people feel it. and if we manage to inspire others to have unbreakable belief in their ideas, even if it starts in a freezing parking lot, then so be it.

also no pics of us banging our heads against the wall more often than actually having fun… but there are a few outtakes 😅 two women just trying to figure out this sometimes a bit confusing yet very exciting world of sports! 🌀🌀🌀

thank you for the pics @lcfotoss ❤️‍🔥

#beyondtennis


92
11
2 months ago

damn I’m still waiting for the day I can actually miss Misha because we’re basically on 24/7 😅 but I guess that’s what it’s like when you’re building something, running experiments and constantly being in it :)

last weekend we did this underground tennis test in a freezing parking lot. everything was set, we were just waiting for people to arrive, and Misha looked at me and said: “ieva, shall we just have fun today?” and that was it - with absolutely zero pressure to make it perfect, because the setup itself is the opposite of perfection, we just went really hard on having fun with the team and communtiy. controlled chaos i’d call it!

and I really believe authenticity translates. when you’re genuinely enjoying what you’re building, people feel it. and if we manage to inspire others to have unbreakable belief in their ideas, even if it starts in a freezing parking lot, then so be it.

also no pics of us banging our heads against the wall more often than actually having fun… but there are a few outtakes 😅 two women just trying to figure out this sometimes a bit confusing yet very exciting world of sports! 🌀🌀🌀

thank you for the pics @lcfotoss ❤️‍🔥

#beyondtennis


92
11
2 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

there are people who say they do and people who jusssssst do it; who are paving the way in sports business in Germany and that’s @powwow.sports.

so happy we randomly stumbled upon their IG and got invited to their community event that gave us so much drive to move forward in innovating tennis through modern sports formats after having talked to a bunch of incredibly passionate and collaborative people over there. we admit were today’s years old when we realized Düsseldorf holds these great people all to itself! will totally be back 💌 even if the event had nothing to do with tennis directly, there was so much connection to the sport regardless. on the journey of a lot of lows, this was def one that gaves us the push!

#powwow #beyondtennis


131
11
3 months ago

any 2026 resolutions you may ask? to keep Kira fat, well fed, happy and the gorgeous lady that she is 🐦


105
5
4 months ago

we love tennis. truly. but we’ve always known it can be more. somewhere along the way it got wrapped in rules, dictations, formalities, and we just don’t really believe in that. we believe in freedom of movement, in ease, in play. not in protesting or fighting what exists, but in creating our own reality and actually living it. and that’s what this is. two incredible guys, @bjorn_tobiasson & @gregjlatham came not to change us or stage us, but simply because they wanted to capture a moment in what feels like a shift in tennis culture — the building phase, the messy middle, the part that’s uncertain and chaotic and very real. and that messy middle is what’s beautiful!

because in all of the madness, the doubt, the not-knowing — what we’ve always had is people! people who showed up. people who reminded us why we’re doing this in the first place. being able to freeze this very real chapter of us feels so special. this is us. this is what we believe in. we’re not here to fight anything or prove anyone wrong, we’re just here to gently pave a different way — together, in collaboration, not competition 💛

and yeah, sharing this now feels kind of perfect. you see us on a hot summer day, while it’s freezing outside and the year is coming to an end 😆 a little reminder of warmth, movement, and what we’re building. we’re endlessly grateful for everyone who showed up, who keeps showing up. this community is everything. this is beyond, our true colors. thank you 💛

HUGS & ALL THE LOVE! 2026, bring it on!

biggest thanks to the incredible team: @bjorn_tobiasson, @gregjlatham | @marcousnolan
most gear by @head_tennis

#beyondtennis #beyondberlin #tennis #tennisculture #urbantennis


513
82
4 months ago

By far my best experience in Lithuania so far!! Once again engineered by the lovely @ievaluske . The dinner was amazing, your family was great and I had a great time. Thank you for inviting me to share these moments with you guys. Looking back at these videos gives me so much joy!

Also tag @bczalgiriskaunas in the comments, I met their biggest fan and I have become a fan. He has been collecting news paper clipping of Žalgiris games for 50years since 1974, since he was 5 years old. 50 years of dedication to the team. Amazing!!!

#christmasinlithuania #trakai #zalgiris #lietuva #vilnius


827
20
4 months ago


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