Instagram Story Viewer

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

I was invited by @yardagency to rework the graphic system of @parisbasketball , alongside @patryk.kaplita .

Together, we redefined the club’s art direction for the new season, building a cohesive visual language across social media. The foundations were already there, a logo and type system by Studio Tyrsa & Patryk Kaplita, but the challenge was to push it further.

The goal: expand this identity into a full design system.
Going beyond logo and typography, I developed a broader visual language inspired by basketball court geometry and Paris nightlife, creating background grids, typographic effects, and a library of 3D assets to bring energy into motion and digital content.

The result is a bold, vibrant and chromatic identity, blending sport and culture through metallic textures, layered type, and luminous reflections.

A visual system designed to turn Paris Basketball into a true symbol of the Ville Lumière.

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

[COMME CES HUMAINS]
A music video I directed for @yomi.jv @wyrd.jv , released through their new album TAGA vol.2.
A beautifull collaborative project featuring only the best ones!

Filmmaking:
@eineemily
@jimmychou_
@kaminari.prod
@fredericboldrini

Fashion:
@studioartb_m
@owshii_jewcy
@iziaperrin

Typography:
@tomnicolas_design

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

@yardagency offered me to lead the art direction of BSB League 2026, an independent mixed 3x3 basketball tournament (16–21 years old) held at @clichyhall and initiated by @gazo_officiel .

The objective was to reinterpret the event’s recurring flame motif through a distinctive and contemporary lens. I developed a blue gas flame concept inspired by the magical “power aura” aesthetic of Space Jam, translating vintage basketball references into a slick, high-end and bicolour visual language.

The result was a cohesive 360° art direction system deployed across jerseys, court design, large-scale graphics, motion assets, trophies and social media content — ensuring strong visual consistency and positioning BSB League as a culturally elevated and design-driven sports event.

Were present :@jumpman23 , @daomeystore , @gshockfr , @splice , @franglish and more…

Thanks to the team:
@yardagency
Güllit Baku - Creative Director
@patryk.kaplita - Art Direction supervision
Matthieu Pironnet - Project Manager
And to the photographers :
@cmichalet , @jeremydbr

NEMOLEMOINE.COM
Happy to share my new website / Portfolio.
There you’ll be able to dive a bit deeper in my works and newest projects .

I am freelancing now!
A brand new direction for 2026.
This is a short collection of my latest art direction works, with more focus on unconventional branding and various mediums.

Yes it is a new logo
And yes I am open to work

Check my website in bio
www.nemolemoine.com

Music by @lebunnystudio
Featuring works for :
@corbinmahieu
@yardagency , @yard
@bsb_league
@ecv_aixenprovence
@yomi.jv

#artdirection #graphicdesign #showreel

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

With @yard team, I helped develop a new graphic system for the iconic Parisian media, with the intention of building a contemporary and premium visual identity for Paris’ key youth culture platform.

This evolution was driven by a broader transformation, the move into new offices. We wanted the graphic system to reflect this architectural shift, something more structured, but also more open, modular and inclusive.

Our starting point was simple, shifting the focus from the media itself to the stories it tells.

We designed a flexible and modular system, able to adapt to every format, posts, carousels, stories, highlights and video content, while maintaining a strong and consistent visual language.

The result is a structured yet evolving brand system, combining defined color ranges, typographic rules, background variations, logo adaptations and photographic guidelines. A visual identity that mirrors Yard’s new spatial identity, reinforcing its position as the key youth culture platform.

Creative direction, @dorianpointin
Project direction, @m_iba_
Editorial direction, @dodomensah

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

Tcheck’s Play VS Joga Bonito. France vs Brazil.
Right in Rio’s Favelas, not in FIFA street.

I was asked by @yardagency to lead the art direction of this @ligue1mcdonalds campaign, with @jaylavibe .

The idea was to give five French players the opportunity to prove their talents to five Brazilian prodigies hand picked by Ney Silva , one of the pioneers of Brazil’s football scene.

The objective for me was to build a strong narrative and visual universe inspired by Foot2Rue, while convincing an institutional client to embrace a bold and creative direction.

the result : 25.7 M views across all social plateforms.

I designed a flexible system adaptable to both physical event setups and digital video content. The result is a cohesive graphic identity combining graffiti-inspired logotypes, modular patterns, and motion adaptations, deployed across field banners, custom jerseys, screen-printed T-shirts, posters for a documentary and video assets.

Account Lead : @simeon2braine
Account Manager : @matthyp
Senior Creative : @jaylavibe , @ugohein
Content production : @celiomr
Photo : @samirbouadla , @jeremydbr
Video : @sykaani , @nto__

🛄Fasten your seatbelts and get ready for takeoff🛄
Some unreleased visuals I made for T1 the international new gen rap album by @_lousss_7 , featuring 21 amazing artists.
The whole art direction is inspired by the idea of being an illegal at the airport, travelling.

🛄Fasten your seatbelts and get ready for takeoff🛄
Some unreleased visuals I made for T1 the international new gen rap album by @_lousss_7 , featuring 21 amazing artists.
The whole art direction is inspired by the idea of being an illegal at the airport, travelling.

🛄Fasten your seatbelts and get ready for takeoff🛄
Some unreleased visuals I made for T1 the international new gen rap album by @_lousss_7 , featuring 21 amazing artists.
The whole art direction is inspired by the idea of being an illegal at the airport, travelling.

🛄Fasten your seatbelts and get ready for takeoff🛄
Some unreleased visuals I made for T1 the international new gen rap album by @_lousss_7 , featuring 21 amazing artists.
The whole art direction is inspired by the idea of being an illegal at the airport, travelling.

🛄Fasten your seatbelts and get ready for takeoff🛄
Some unreleased visuals I made for T1 the international new gen rap album by @_lousss_7 , featuring 21 amazing artists.
The whole art direction is inspired by the idea of being an illegal at the airport, travelling.

Wassup gang ! #WORLDWIDEMUZIK
Mon first big projet est disponible all platforms!🧳

21 tracks avec que des real humains & artists
j'attends vos retours fam ! luv

Artork & D.A by @nemo.lemoine

Wassup gang ! #WORLDWIDEMUZIK
Mon first big projet est disponible all platforms!🧳

21 tracks avec que des real humains & artists
j'attends vos retours fam ! luv

Artork & D.A by @nemo.lemoine

October is here! 🔻

Studio @corbinmahieu is a col­lab­o­ra­tive graph­ic design stu­dio that focus­es on the visu­al aspects of com­mu­ni­ca­tion. Recurring features are: a keen eye for typography, a love for abstraction, playing with readability, and all of that with a bit of mystery. 🌚

This Twaalf Maal contribution was designed together with @nemo.lemoine, who designed the typeface, Cunei, during an internship in the studio.

October is here! 🔻

Studio @corbinmahieu is a col­lab­o­ra­tive graph­ic design stu­dio that focus­es on the visu­al aspects of com­mu­ni­ca­tion. Recurring features are: a keen eye for typography, a love for abstraction, playing with readability, and all of that with a bit of mystery. 🌚

This Twaalf Maal contribution was designed together with @nemo.lemoine, who designed the typeface, Cunei, during an internship in the studio.

October is here! 🔻

Studio @corbinmahieu is a col­lab­o­ra­tive graph­ic design stu­dio that focus­es on the visu­al aspects of com­mu­ni­ca­tion. Recurring features are: a keen eye for typography, a love for abstraction, playing with readability, and all of that with a bit of mystery. 🌚

This Twaalf Maal contribution was designed together with @nemo.lemoine, who designed the typeface, Cunei, during an internship in the studio.

October is here! 🔻

Studio @corbinmahieu is a col­lab­o­ra­tive graph­ic design stu­dio that focus­es on the visu­al aspects of com­mu­ni­ca­tion. Recurring features are: a keen eye for typography, a love for abstraction, playing with readability, and all of that with a bit of mystery. 🌚

This Twaalf Maal contribution was designed together with @nemo.lemoine, who designed the typeface, Cunei, during an internship in the studio.

Bold T-shirt 🎸💥
T-shirt made for the @yomi.livesession concert that took place last summer.
Background photos on slides 1 and 2 by @jimmychou_ .

#graphicdesign #tshirtsdesign #artdirection #merchdesign #musicdesign

Bold T-shirt 🎸💥
T-shirt made for the @yomi.livesession concert that took place last summer.
Background photos on slides 1 and 2 by @jimmychou_ .

#graphicdesign #tshirtsdesign #artdirection #merchdesign #musicdesign

Bold T-shirt 🎸💥
T-shirt made for the @yomi.livesession concert that took place last summer.
Background photos on slides 1 and 2 by @jimmychou_ .

#graphicdesign #tshirtsdesign #artdirection #merchdesign #musicdesign

Bold T-shirt 🎸💥
T-shirt made for the @yomi.livesession concert that took place last summer.
Background photos on slides 1 and 2 by @jimmychou_ .

#graphicdesign #tshirtsdesign #artdirection #merchdesign #musicdesign

Les fleurs de mon seum 🥀👔
Album cover for Brom’s first album <3
More to come sooner 👀
AD by @tom___ncolas & @nemo.lemoine

#typography #graphism #type01 #artdirection #graphicdesign #albumcover #albumartworks#typographydesign #worldoftype