Ben Tonge
I’m surprised you’ve never heard of me.

Little bit depressing to read that Blue Monday isn’t an actual phenomenon and it’s just made up.
Hundreds of people seemed to enjoy making this. Thanks to @subway_ukireland with @itvcreative for having us all along for the ride.
Some credits below but big shout outs to a great cast - @samthompsonuk (clap, clap, clap), @jenny_from_the_quiz, @theandreaali @markconway87, @mattlittleson, @indiasemperhughes plus Alex Mathieson for having me back, DOP Dan Stafford Clark, editor-in-chief Tim Hardy, my ever present Rosy Thomas and two new heavyweight bods in my life, colourist Philip Hambi and legendary producer Cressida Ranfield, plus the aural magician Arge and the amazing bunch @absolute_post (thanks Dan and Sian), @stitchediting, my guy @spindolio, super @florencerjones and @globalmakeupbylouisehinton, the talent @bespoke_post for a wicked track almost overnight and the tireless crew, each and every one. And finally all @darkenergyfilms for their eternal support. Lots of heroes on that list with my deepest thanks. Anyone I have missed - I owe you.
Editor: @tmh970
Assistant Editor: @chris.hutch.edits
Edit Producer: Maggie McDermott
Creative Agency: @itvcreative
CD: Alex Mathieson
Creative: Sam Banner
Production Co: @itvcreatiev
Producer: Cressida Ranfield
Cinematographer: @dannersscdop
Production Design: @rosy_thomas_production_design
Stylist: @florencerjones
Make-up: @globalmakeupbylouisehinton
Director Agent: Dark Energy
Post: @absolute_post
Colorist: @philiplouishambi
Sound Design: Ian Hargest
Music: @bespoke_post
Composer: Reign Beast
2d

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

What a transformation! Mega proud of this guy. @netnmvaster has no doubt put in the work and executed the plan!
Ben reached out earlier this year wanting to be as fit as possible in his 40s and stay that way.
He runs his own business and admits that exercise often takes a backseat when work and family life get really busy.
Ben wanted to cultivate a mindset that, no matter how busy he was, exercise would become a non-negotiable.
He said, “I’m on a downslope in terms of fitness motivation.”
“But with the right encouragement, I’d like to think I can be fitter than I’ve ever been.”
Fast forward, and Ben has completely transformed - not just physically, but in his mindset and habits.
He’s now the most consistent he’s ever been with his training.
Smashing personal bests across the board with his 5K and 10K runs and showing up in the gym week after week.
The results? Ben has built serious muscle, feels incredible, and looks every bit as good as he feels.
When it came to nutrition, we didn’t do anything extreme.
Instead, we focused on simple, sustainable changes: increasing his protein intake, refining his food choices.
And building habits that work long-term - not just for a few weeks.
Becoming better requires repeating the same successful actions over and over again whether you’re motivated or not…
This is where having a coach in your corner can be a game changer…
Inspiring journey, mate – you’ve proven to yourself that, no matter how busy life gets, you can still prioritise yourself.
And it was awesome to celebrate his journey with a photoshoot in London!
Ready to go through your own transformation? Want to get back on top of your health, nutrition and exercise? We can help!
📧 DM me the word READY - let’s figure out how to get you there 📧
#onlinefitnesscoach #menstransformation #beforeandafter

Ben know’s how to strike a pose and damn does he know how to execute a plan!
And this isn’t the “after” picture – it’s a continual work in progress and desire to become better!
It has been AWESOME working with this guy – Ben is becoming the most consistent he has ever been and it shows.
✅ Dropped body-fat.
✅ The fittest and fastest he has ever been.
✅ Built muscle and stronger than ever.
✅ Feeling more confident.
☑️ PB 10km run.
☑️ PB 5000 row.
☑️ Sub 20min 5km.
He shows up and does the work - and is building a body he can look, feel, and perform at his best in.
We have a very exciting finish to 2024 Ben - watch this space for the final transformation photo!
If you’re after a real transformation, not just in looks but in how you feel and function every day.
You don’t need shortcuts; you need a proven process that sets you up for life.
Coaching works if you work it. Ben’s transformation is a perfect example of that..
Imagine this: results you can maintain, done in the most efficient, and effective way possible. Ready to get after it?
📧 DM me the word INFO and let’s figure out if coaching will be a good fit 📧
#menstransformation #onepercentbetter #fitterfasterstronger
Shhhh. Keep it to yourself and just don't watch it with your ears. Director's Cut with music kindly banged by @maxperryment.

Nobody asked but if you want to see the results of me slutting around these last six months, they're on my website www.bentonge.net.

I should be at Glastonbury around this time next week. Available for titting around if anyone fancies it.

Our groundsman was last seen grass skiing off into the distance after he got into a bit of a pickle on the U11s pitch. If you see him, please tell him it’ll wash off and send him home.
Movie night, baybee. Oh, wait.Excellent wallying here from @chayfebruary. Thanks to the penmanship of @simonsnapsnap @__instasam__ and @harry_does_the_pictures.

Thanks for having me on this list, @adforum.us. Really appreciate it.
It would have been impossible to do this without dozens of amazing attitudes towards making the final film as good as possible. Thanks to all the people who had them.
https://www.adforum.com/top5/directors/103

Thanks for having me on this list, @adforum.us. Really appreciate it.
It would have been impossible to do this without dozens of amazing attitudes towards making the final film as good as possible. Thanks to all the people who had them.
https://www.adforum.com/top5/directors/103
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