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NEW WORK x @franciscopaparella 🧃
@7uparabia

💛NEW WORK | Mercado Libre | 3/3💛

Client: Mercado Libre
Agency: GUT México @gutmexicocity
Production company: Not Normal
Director: Daniel Durán @danielduran & Ari Evasio @arievasio
Dop: Angel Barroeta @angelbarroeta_svc
Head of Production: Jose Luis Cabruja @joseluiscabruja
Executive Producer: Linda Suescún @lindasuescun
Line producer Miami: Israel Consuegra @israel_consuegra
Postproducción: No Saints @nosaintssociety
Coordinador de postGustavo Martini @gustavotomasmartini

Not Normal was featured by Adlatina as one of 2025’s standout production companies — and we couldn’t be more grateful.

In a year full of challenges and change, our founder Ari Evasio shared how we’re thinking about growth with direction and identity, and how we’re building a global creative production network that thinks big but produces with intention.

From local insight to global ambition, from craft to collaboration, we’re entering 2026 ready to push ideas further, with clarity and purpose.

Thanks to Adlatina for spotlighting the work and the conversations that keep the industry moving.

🖖🏼Here’s to a year that’s anything but normal🖖🏼

Not Normal was featured by Adlatina as one of 2025’s standout production companies — and we couldn’t be more grateful.

In a year full of challenges and change, our founder Ari Evasio shared how we’re thinking about growth with direction and identity, and how we’re building a global creative production network that thinks big but produces with intention.

From local insight to global ambition, from craft to collaboration, we’re entering 2026 ready to push ideas further, with clarity and purpose.

Thanks to Adlatina for spotlighting the work and the conversations that keep the industry moving.

🖖🏼Here’s to a year that’s anything but normal🖖🏼

Not Normal was featured by Adlatina as one of 2025’s standout production companies — and we couldn’t be more grateful.

In a year full of challenges and change, our founder Ari Evasio shared how we’re thinking about growth with direction and identity, and how we’re building a global creative production network that thinks big but produces with intention.

From local insight to global ambition, from craft to collaboration, we’re entering 2026 ready to push ideas further, with clarity and purpose.

Thanks to Adlatina for spotlighting the work and the conversations that keep the industry moving.

🖖🏼Here’s to a year that’s anything but normal🖖🏼

Not Normal was featured by Adlatina as one of 2025’s standout production companies — and we couldn’t be more grateful.

In a year full of challenges and change, our founder Ari Evasio shared how we’re thinking about growth with direction and identity, and how we’re building a global creative production network that thinks big but produces with intention.

From local insight to global ambition, from craft to collaboration, we’re entering 2026 ready to push ideas further, with clarity and purpose.

Thanks to Adlatina for spotlighting the work and the conversations that keep the industry moving.

🖖🏼Here’s to a year that’s anything but normal🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

We got you | New work for Toyota

Filmed in Austin, Texas.

A campaign that moves fast, feels close, and trusts the details.

Directed by Iván Vaccaro & Germán Vilche, with Charlie Berrizbeitia as Executive Producer and brought to life alongside Conill.

Fast charges. Real-life moments.
Energy where you least expect it.

That’s how we’re heading into another Not Normal year — fully charged🚀🖖🏼

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

Shaping what comes next.

Charlie Berrizbeitia shares his take on producing, craft, and staying curious in an industry that never stands still — as part of Producing Tomorrow’s Producers by Little Black Book.

Full interview at LBB.

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

🇦🇷NEW WORK: “ADENTRO” X NN ARGENTINA🇦🇷

DIRECTED BY ARI EVASIO & MANU PONS

AGENCY: @pluma__agency

En Not Normal Chile seguimos sumando talento del bueno.

Le damos la bienvenida a Goya Ziegele, un director con un ritmo distinto y una mirada fina, obsesiva y cinematográfica capaz de encontrar belleza donde otros solo ven técnica.

Su dominio del detalle —especialmente en la filmación de líquidos y texturas— lo ha convertido en un referente local, y su forma de narrar, sutil pero potente, lo vuelve indispensable para esta familia anormal.

Seguimos ampliando nuestro róster con gente que no solo filma bien, sino que filma distinto.

Bienvenido a Not Normal, Goya🖖🏻

En Not Normal Chile seguimos sumando talento del bueno.

Le damos la bienvenida a Goya Ziegele, un director con un ritmo distinto y una mirada fina, obsesiva y cinematográfica capaz de encontrar belleza donde otros solo ven técnica.

Su dominio del detalle —especialmente en la filmación de líquidos y texturas— lo ha convertido en un referente local, y su forma de narrar, sutil pero potente, lo vuelve indispensable para esta familia anormal.

Seguimos ampliando nuestro róster con gente que no solo filma bien, sino que filma distinto.

Bienvenido a Not Normal, Goya🖖🏻

En Not Normal Chile seguimos sumando talento del bueno.

Le damos la bienvenida a Goya Ziegele, un director con un ritmo distinto y una mirada fina, obsesiva y cinematográfica capaz de encontrar belleza donde otros solo ven técnica.

Su dominio del detalle —especialmente en la filmación de líquidos y texturas— lo ha convertido en un referente local, y su forma de narrar, sutil pero potente, lo vuelve indispensable para esta familia anormal.

Seguimos ampliando nuestro róster con gente que no solo filma bien, sino que filma distinto.

Bienvenido a Not Normal, Goya🖖🏻

En Not Normal Chile seguimos sumando talento del bueno.

Le damos la bienvenida a Goya Ziegele, un director con un ritmo distinto y una mirada fina, obsesiva y cinematográfica capaz de encontrar belleza donde otros solo ven técnica.

Su dominio del detalle —especialmente en la filmación de líquidos y texturas— lo ha convertido en un referente local, y su forma de narrar, sutil pero potente, lo vuelve indispensable para esta familia anormal.

Seguimos ampliando nuestro róster con gente que no solo filma bien, sino que filma distinto.

Bienvenido a Not Normal, Goya🖖🏻

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

Proud to see “Ballots Against Bullets” among The Creative Circle’s “25 Years. 25 Ideas.” — a campaign that challenged silence and inspired change.

Directed by Ari Evasio and Alessandra Martin, produced by our team for Alma Agency and Change The Ref, this piece continues to remind us that creativity can be a force for impact.

Huge thanks to The Creative Circle for this recognition.

🫧We’re proud to share Choliseo🫧

Our latest piece for METHOD, directed by @aniarancedo and @juanguillers , and produced by Not Normal in collaboration with Zubi Agency.

A vibrant look at self-expression — and proof that a great idea can shine anywhere🚿

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

René Álvarez, productor ejecutivo de Not Normal Chile, para la revista #187 de LatinSpots🖖🏼

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

🇦🇷🔥NEW WORK 🔥🇦🇷

''Estas para Uala" dirigido por @belugamurillo

@uala_arg x @madebymonks x @notnormalus

Agencia: @madebymonks
Cliente: @uala_arg
Productor ejecutivo: @gustavomartini
DF: @agustob

🖖🏻Gracias a toda la crew por este proyectazo🖖🏻

Proud to be able to collaborate with this cause together with the American Cancer Society.

Directed by @arievasio
Executive producer @c_berriz
Proudly produced by NOT NORMAL
Filmed in Philadelphia, Pennsylvania.