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Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

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A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

Uno spazio in cui sentirsi liberi ed esprimere sè stessi: questo è l’obiettivo di @no_ball_games_ che, per celebrare la nuova campagna “The Originals” di @adidasita, ha trasformato gli spazi dell’Originals Flagship Store di Milano in un incontro di culture, dallo skate ai graffiti.

Outpump Studio si è occupato della produzione dell’evento, unendo esposizioni fotografiche a proiezioni, oltre a esibizioni live di diversi generi musicali e uno show cypher aperto a tutti.

-

A space to feel free and express yourself — that’s the goal of @no_ball_games_, that celebrated the new “The Originals” campaign by @adidasita, transforming the Originals Flagship Store in Milan into a meeting point of cultures, from skateboarding to graffiti.⁠

Outpump Studio handled the event production, blending photo exhibitions with screenings, live performances across different music genres, and an open cypher show for everyone to join.

📸: @onofrio.petronella

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

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The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

La partnership tra @irisceramicaofficial e @dieselliving rappresenta l’incontro tra innovazione ed estetica. Per celebrarla e valorizzarla abbiamo realizzato contenuti per i canali social dei brand e per il sito web del gruppo @otb.

Dall’idea creativa alla produzione dei contenuti, ogni elemento è stato realizzato da Outpump Studio e successivamente integrato anche all’interno del Numero Tre del magazine cartaceo di @outpump. Un progetto che racconta il design con il nostro linguaggio visivo.

-

The partnership between @irisceramicaofficial and @dieselliving represents the meeting of innovation and aesthetics. To celebrate and highlight it, we created content for the brands’ social channels and for the @otb group’s website.

From the creative concept to content production, every element was developed by Outpump Studio and later featured in Issue Three of @outpump’s print magazine. A project that tells the story of design through our visual language.

Production: @outpumpstudio
Project manager: @jessica_longhi
Coordinator: @dottor_pump
Art Director: @ale.etc
Editor: @alessia.delisi
Photo: @alecio.untitled
Light Assistant: @teozanin
Digital: @marella_bessone
MUA: @babsiscutie

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione del lancio delle nuove Nike DN8, Outpump Studio ha ideato e prodotto (D)i(n)ner: un’esperienza culinaria anticonvenzionale che ha trasformato le regole della tavola - in linea con lo spirito ribelle della sneaker - con un menù composto da una serie di ordini-non-ordini da trasgredire.

L’evento, ospitato negli spazi di @spazioverso_, ha coinvolto una selezione di trenta creativi e spiriti indipendenti. Al centro della serata, la cucina di @tymmi_ - fondatore di @ristorantepatrizia e nominato Best Chef Under 30 nel 2021 - ha trasformato il cibo in un mezzo espressivo e narrativo, fondendo gastronomia, storytelling e community in un’esperienza immersiva e coinvolgente pensata per @nikesportswear che cambia il modo di raccontare una sneaker.

-

To celebrate the launch of the new Nike DN8, Outpump Studio conceived and produced (D)i(n)ner:
an unconventional culinary experience that reimagined the rules of the table, echoing the rebellious spirit of the sneaker itself. The menu, composed of so-called “non-orders,” invited guests to defy expectations and engage in playful transgression.

Hosted within the walls of @spazioverso_, the event gathered thirty creatives and independent thinkers. At the core of the evening stood the cuisine of @tymmi_— founder of @ristorantepatrizia and named Best Chef Under 30 in 2021 —who transformed food into a vehicle for storytelling and self-expression. Through a blend of gastronomy, narrative, and community, the experience, created for @nikesportswear, offered a new lens through which to narrate the identity of a sneaker.

Production: @outpumpstudio 
Project Manager: @jessica_longhi
Creative Director: @leobrini
Art Director: @ale.etc
Producer: @adnuok
Food Design: @tymmi_ 
Catering: @ristorantepatrizia
Table Setting: @tavolata.it
Table: @studioxitaly
Installation: @stellastone_
Location: @spazioverso_

In occasione della Design Week, Outpump e Lava hanno dato vita a un circolo in cui si può giocare a carte e a ping pong.

Gli ambienti di @spazioverso_ sono stati completamente ridisegnati per ricreare una nuova atmosfera, con un mix di moquette, alluminio e superfici laccate. Il design dell’allestimento riflette l’identità di @lava_project__, il cui approccio creativo trasforma oggetti di uso quotidiano in elementi versatili e sofisticati.

All’interno dello spazio, due aree ben distinte, entrambe ispirate ai tradizionali circoli ricreativi italiani: al piano terra due tavoli da ping pong firmati Lava, “Partitina 0-2” e “Gae” disegnati da @giotirotto. Ad accompagnarli, in anteprima per l’evento, lo sgabello “Ettore” - disegnato sempre da Gio Tirotto - che amplifica il senso di movimento e convivialità dello spazio.

Al piano sottostante, invece, un’area dedicata a un altro classico della cultura italiana: la briscola. Quattro tavoli sono allestiti per il gioco di carte, con un mazzo disegnato appositamente per l’evento. Infine il bar, il punto di ritrovo per gli ospiti e luogo dove socializzare tra una partita e l’altra. Come nei circoli tradizionali, la convivialità è il vero filo conduttore di tutto.

Circolo Outpump sarà aperto al pubblico sabato 12 aprile, dalle 10 alle 15, in Via Paolo Sarpi 42. Vi aspettiamo!

📸: @ellerstudio / @serenaeller / @francesco_marano8

In occasione della Design Week, Outpump e Lava hanno dato vita a un circolo in cui si può giocare a carte e a ping pong.

Gli ambienti di @spazioverso_ sono stati completamente ridisegnati per ricreare una nuova atmosfera, con un mix di moquette, alluminio e superfici laccate. Il design dell’allestimento riflette l’identità di @lava_project__, il cui approccio creativo trasforma oggetti di uso quotidiano in elementi versatili e sofisticati.

All’interno dello spazio, due aree ben distinte, entrambe ispirate ai tradizionali circoli ricreativi italiani: al piano terra due tavoli da ping pong firmati Lava, “Partitina 0-2” e “Gae” disegnati da @giotirotto. Ad accompagnarli, in anteprima per l’evento, lo sgabello “Ettore” - disegnato sempre da Gio Tirotto - che amplifica il senso di movimento e convivialità dello spazio.

Al piano sottostante, invece, un’area dedicata a un altro classico della cultura italiana: la briscola. Quattro tavoli sono allestiti per il gioco di carte, con un mazzo disegnato appositamente per l’evento. Infine il bar, il punto di ritrovo per gli ospiti e luogo dove socializzare tra una partita e l’altra. Come nei circoli tradizionali, la convivialità è il vero filo conduttore di tutto.

Circolo Outpump sarà aperto al pubblico sabato 12 aprile, dalle 10 alle 15, in Via Paolo Sarpi 42. Vi aspettiamo!

📸: @ellerstudio / @serenaeller / @francesco_marano8

In occasione della Design Week, Outpump e Lava hanno dato vita a un circolo in cui si può giocare a carte e a ping pong.

Gli ambienti di @spazioverso_ sono stati completamente ridisegnati per ricreare una nuova atmosfera, con un mix di moquette, alluminio e superfici laccate. Il design dell’allestimento riflette l’identità di @lava_project__, il cui approccio creativo trasforma oggetti di uso quotidiano in elementi versatili e sofisticati.

All’interno dello spazio, due aree ben distinte, entrambe ispirate ai tradizionali circoli ricreativi italiani: al piano terra due tavoli da ping pong firmati Lava, “Partitina 0-2” e “Gae” disegnati da @giotirotto. Ad accompagnarli, in anteprima per l’evento, lo sgabello “Ettore” - disegnato sempre da Gio Tirotto - che amplifica il senso di movimento e convivialità dello spazio.

Al piano sottostante, invece, un’area dedicata a un altro classico della cultura italiana: la briscola. Quattro tavoli sono allestiti per il gioco di carte, con un mazzo disegnato appositamente per l’evento. Infine il bar, il punto di ritrovo per gli ospiti e luogo dove socializzare tra una partita e l’altra. Come nei circoli tradizionali, la convivialità è il vero filo conduttore di tutto.

Circolo Outpump sarà aperto al pubblico sabato 12 aprile, dalle 10 alle 15, in Via Paolo Sarpi 42. Vi aspettiamo!

📸: @ellerstudio / @serenaeller / @francesco_marano8

In occasione della Design Week, Outpump e Lava hanno dato vita a un circolo in cui si può giocare a carte e a ping pong.

Gli ambienti di @spazioverso_ sono stati completamente ridisegnati per ricreare una nuova atmosfera, con un mix di moquette, alluminio e superfici laccate. Il design dell’allestimento riflette l’identità di @lava_project__, il cui approccio creativo trasforma oggetti di uso quotidiano in elementi versatili e sofisticati.

All’interno dello spazio, due aree ben distinte, entrambe ispirate ai tradizionali circoli ricreativi italiani: al piano terra due tavoli da ping pong firmati Lava, “Partitina 0-2” e “Gae” disegnati da @giotirotto. Ad accompagnarli, in anteprima per l’evento, lo sgabello “Ettore” - disegnato sempre da Gio Tirotto - che amplifica il senso di movimento e convivialità dello spazio.

Al piano sottostante, invece, un’area dedicata a un altro classico della cultura italiana: la briscola. Quattro tavoli sono allestiti per il gioco di carte, con un mazzo disegnato appositamente per l’evento. Infine il bar, il punto di ritrovo per gli ospiti e luogo dove socializzare tra una partita e l’altra. Come nei circoli tradizionali, la convivialità è il vero filo conduttore di tutto.

Circolo Outpump sarà aperto al pubblico sabato 12 aprile, dalle 10 alle 15, in Via Paolo Sarpi 42. Vi aspettiamo!

📸: @ellerstudio / @serenaeller / @francesco_marano8

In occasione della Design Week, Outpump e Lava hanno dato vita a un circolo in cui si può giocare a carte e a ping pong.

Gli ambienti di @spazioverso_ sono stati completamente ridisegnati per ricreare una nuova atmosfera, con un mix di moquette, alluminio e superfici laccate. Il design dell’allestimento riflette l’identità di @lava_project__, il cui approccio creativo trasforma oggetti di uso quotidiano in elementi versatili e sofisticati.

All’interno dello spazio, due aree ben distinte, entrambe ispirate ai tradizionali circoli ricreativi italiani: al piano terra due tavoli da ping pong firmati Lava, “Partitina 0-2” e “Gae” disegnati da @giotirotto. Ad accompagnarli, in anteprima per l’evento, lo sgabello “Ettore” - disegnato sempre da Gio Tirotto - che amplifica il senso di movimento e convivialità dello spazio.

Al piano sottostante, invece, un’area dedicata a un altro classico della cultura italiana: la briscola. Quattro tavoli sono allestiti per il gioco di carte, con un mazzo disegnato appositamente per l’evento. Infine il bar, il punto di ritrovo per gli ospiti e luogo dove socializzare tra una partita e l’altra. Come nei circoli tradizionali, la convivialità è il vero filo conduttore di tutto.

Circolo Outpump sarà aperto al pubblico sabato 12 aprile, dalle 10 alle 15, in Via Paolo Sarpi 42. Vi aspettiamo!

📸: @ellerstudio / @serenaeller / @francesco_marano8

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

iamrafaeleao93 on the cover of the Issue 1 of @Outpump printed magazine, in partnership with @adidasita.

Production: @outpumpstudio
Producer: @dottor_pump
Producer: @jessica_longhi
Editorial Coordinator: @claudiopavesi
Art Director: @ale.etc
Editor: @g_pachulia
Photo: @pietro_cocco
Photo and light assistants: @favellas
Stylist: @franciferretti
Stylist assistant: @dilettaaccorroni
Retoucher: @alessandradistaso
Set designer: @eiscia
Set designer assistant: @mattiaozzy.b
MUA: @giacomomarazzimua
Videomaker: @sansdieu

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

The @moncler jacket has been a staple of the Paninari, an Italian subculture that completely changed the fashion and social landscape of the 1980s, especially in Milan. Together with Moncler, we celebrated the 70 years of the brand with a special one-off resurgence of the “Paninaro”, the magazine o dedicated to the members of this culture which has been originally released from 1986 to 1989. The typical aesthetic of the ‘80s has been mixed with modern graphic treatments, adding a new touch to a 32 pages featuring interviews, analyses, games and comics. A true celebration of a timeless movement.

—

Il piumino @moncler è stato un simbolo per i Paninari, una sottocultura italiana che ha cambiato completamente il panorama fashion e sociale degli anni ‘80, soprattutto a Milano. Insieme a Moncler, abbiamo celebrato i 70 anni del brand con una speciale riproposizione del “Paninaro”, il magazine dedicato agli esponenti di questa cultura uscito originariamente dal 1986 al 1989. L’estetica tipica degli anni ‘80 è stata mescolata con trattamenti grafici moderni, aggiungendo un tocco innovativo a 32 pagine con interviste, analisi, giochi e fumetti. Una vera celebrazione di un movimento senza tempo.

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

When car manufacturers are testing the new creations, they typically wrap them with unique patterns that makes the cars incredibly fascinating and impossible to be fully recognizable at the same time. These patterns are the inspiration behind the latest collaboration between @puma and @nemen_italia shot by us. The new era of camouflaging is approaching.

—

Quando le case automobilistiche testano le nuove creazioni, sono solite avvolgerle con particolari pattern che rendono le auto incredibilmente affascinanti e, allo stesso tempo, impossibili da riconoscere nei dettagli. Questi pattern sono l'ispirazione dietro l'ultima collaborazione tra @puma e @nemen_italia scattata da noi. La nuova era del camouflage è iniziata.

Producer: @jessica_longhi
Photographer: @_alessandrooliva
Light Assistant: @pastmattia and @mancamone
Retoucher: @alessandradistaso
Art Direction: @ale.etc
Set Designer: @luigibattaglia
MUA: @gaiadellaquilamua
MUA Assistant: @chiaracapolupomakeup
Dresser: @iamfrancescacavalcanti
Runner: @phiergl

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

In order to celebrate the 70 years of @moncler, Outpump shot the new colorways of the iconic Maya jacket in a unique context, next to some of the most important pieces of design from the last century. A mix of colors in between history, innovation and nostalgia. This photographic work is part of a bigger and broader project released alongside the Issue 1 of Outpump printed magazine in September 2022.

—

Per celebrare i 70 anni di @moncler, Outpump ha fotografato le nuove colorazioni dell'iconico piumino Maya in un contesto unico, a fianco ai più importanti pezzi di design del secolo scorso. Un mix di colori tra storia, innovazione e nostalgia. Questo servizio fotografico fa parte di un progetto più ampio pubblicato nel contesto del numero uno dell'edizione cartacea di Outpump magazine, uscito nel settembre 2022.

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

We’ve teamed up with @adidas and @sangiovanni to shoot the campaign of the NMD_S1 “Core Black”. adidas keeps on pushing the silhouette of the NMD, born in 2015 and evolved into a new futuristic design. NMD_S1 means innovation, just as Sangiovanni does: the youngster is the most suitable person to express adidas glance.

The main idea behind the project focuses on the accessibility of the nature in the future. Unfortunately, no one will be able to access naturalistic spots because trees, lakes, bushes will slowly disappear. How could we get this situation done? A screen will be able to recreate artificial naturalistic spots. Technology is an everyday escape plan, is a problem solver, is always changing, just as NMD_S1 is.

Production: @outpumpstudio
Producer: @dottor_pump
Art Director: @ale.etc
Assistant Art Director: @phiergl
Photo: @gabrielerosati_
Light Technician @viatceslavsenkevic at @shypholumex
Assistants Team at @shypholumex
Set Designer: @eiscia
Videomaker: @sansdieu
Stylist: @giodebba
MUA: @gaiadellaquilamua
Retoucher: @elisadidato

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua

Just a handful of football clubs in the world have the history that @acmilan has. That’s why the partnership with @nemen_italia launched in April 2022 was so important: we are talking about the first ever 4th kit by the club and the first ever official jersey in collaboration with a fashion brand as well. After years of shirts inspired by the architecture and the history of the city, AC Milan took the fashion route, partnering with a Milan-based brand like NEMEN®️, whose futuristic look perfectly blends with AC Milan’s view to climbing the football mountain back, reaching the top of the @SerieA.

All these elements are very noticeable in the launch campaign, in which the players are enclosed within a metal and LED structure, like cyborgs who are coming to life.

This new partnership with NEMEN®️ includes the performance kit, a pre-match jacket and a tracksuit, using high end materials and the typical dyeing technique that made the Milan-based brand so unique.

Outpump Studio had the chance and the privilege not only to elaborate the creativity of the release, but to structure the campaign as a whole, from the digital publication to the copywriting, from the influencer marketing to the out-of-home installations.

Production: @outpumpstudio
Production coordinator: @claudiopavesi
Production coordinator: @jessica_longhi
Project coordinator: @dottor_pump
Graphic coordinator: @ale.etc
Photo e Creative Director: @mattia_guolo
Photo assistant: @alessiospanu_
Light Assistant: @concedro
Runner: @edoardo.ferrante
Scenography: @setbyluigi
Videomaker: @sansdieu
3D/VFX: @andreabazzi_
Sound designer: @chaoticgoodpersona
Backstage photo: @ademasii
Stylist: @iamfrancescacavalcanti
MUA: @gaiadellaquilamua