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Some beauty routines start in the shower; others start from within.

PHYTOPHANÈRE is for stronger hair, extra shine, and nails that stop breaking every other week. The kind of daily ritual that quietly changes everything over time.

Soft mornings and hair that cooperates. 🌿

#KarlieKloss looked ethereal at last night’s #MetGala with a bun created by celebrity hairstylist @jacobrozenberg and @phytousa.

Of the inspiration behind the look, he was inspired by Karlie’s @dior dress, known for its strong structure and striking geometry: “We designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

📸: Getty / @jacobrozenberg

#KarlieKloss looked ethereal at last night’s #MetGala with a bun created by celebrity hairstylist @jacobrozenberg and @phytousa.

Of the inspiration behind the look, he was inspired by Karlie’s @dior dress, known for its strong structure and striking geometry: “We designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

📸: Getty / @jacobrozenberg

#KarlieKloss looked ethereal at last night’s #MetGala with a bun created by celebrity hairstylist @jacobrozenberg and @phytousa.

Of the inspiration behind the look, he was inspired by Karlie’s @dior dress, known for its strong structure and striking geometry: “We designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

📸: Getty / @jacobrozenberg

#KarlieKloss looked ethereal at last night’s #MetGala with a bun created by celebrity hairstylist @jacobrozenberg and @phytousa.

Of the inspiration behind the look, he was inspired by Karlie’s @dior dress, known for its strong structure and striking geometry: “We designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

📸: Getty / @jacobrozenberg

#KarlieKloss looked ethereal at last night’s #MetGala with a bun created by celebrity hairstylist @jacobrozenberg and @phytousa.

Of the inspiration behind the look, he was inspired by Karlie’s @dior dress, known for its strong structure and striking geometry: “We designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

📸: Getty / @jacobrozenberg

Karlie Kloss’ Met Gala Hair, styled using PHYTO Paris

“Inspired by Karlie’s Dior dress, known for its strong structure and striking geometry, we designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

STYLED BY: @jacobrozenberg ✂️

How to achieve the look 💫

For Karlie’s look, Jacob began with a solid foundation, prepping the hair with PHYTO’s PRO STYLE Volume Mousse ($28), followed by a touch of the Phyto 7 Universal Enhancing Oil ($40) and the REPAIR 230°C Heat Protection Spray Anti-Breakage ($30). After a smooth blowout, the hair was brushed into a low ponytail at the nape.

To create structure, he incorporated subtle padding and sculpted the hair into a defined shape. He then pinned in pre-made hairpieces to introduce geometric detail, enhance dimension, and streamline the styling process. He then used the PRO STYLE Texturing Paste ($28) to tame baby hairs and keep flyaways down. The look was finished with PRO STYLE Laque Soie ($38) hairspray for polished, long-lasting hold.

#phytousa #phytoparis #MetGala2026 #redcarpethair

Karlie Kloss’ Met Gala Hair, styled using PHYTO Paris

“Inspired by Karlie’s Dior dress, known for its strong structure and striking geometry, we designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

STYLED BY: @jacobrozenberg ✂️

How to achieve the look 💫

For Karlie’s look, Jacob began with a solid foundation, prepping the hair with PHYTO’s PRO STYLE Volume Mousse ($28), followed by a touch of the Phyto 7 Universal Enhancing Oil ($40) and the REPAIR 230°C Heat Protection Spray Anti-Breakage ($30). After a smooth blowout, the hair was brushed into a low ponytail at the nape.

To create structure, he incorporated subtle padding and sculpted the hair into a defined shape. He then pinned in pre-made hairpieces to introduce geometric detail, enhance dimension, and streamline the styling process. He then used the PRO STYLE Texturing Paste ($28) to tame baby hairs and keep flyaways down. The look was finished with PRO STYLE Laque Soie ($38) hairspray for polished, long-lasting hold.

#phytousa #phytoparis #MetGala2026 #redcarpethair

Karlie Kloss’ Met Gala Hair, styled using PHYTO Paris

“Inspired by Karlie’s Dior dress, known for its strong structure and striking geometry, we designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

STYLED BY: @jacobrozenberg ✂️

How to achieve the look 💫

For Karlie’s look, Jacob began with a solid foundation, prepping the hair with PHYTO’s PRO STYLE Volume Mousse ($28), followed by a touch of the Phyto 7 Universal Enhancing Oil ($40) and the REPAIR 230°C Heat Protection Spray Anti-Breakage ($30). After a smooth blowout, the hair was brushed into a low ponytail at the nape.

To create structure, he incorporated subtle padding and sculpted the hair into a defined shape. He then pinned in pre-made hairpieces to introduce geometric detail, enhance dimension, and streamline the styling process. He then used the PRO STYLE Texturing Paste ($28) to tame baby hairs and keep flyaways down. The look was finished with PRO STYLE Laque Soie ($38) hairspray for polished, long-lasting hold.

#phytousa #phytoparis #MetGala2026 #redcarpethair

Karlie Kloss’ Met Gala Hair, styled using PHYTO Paris

“Inspired by Karlie’s Dior dress, known for its strong structure and striking geometry, we designed a hairstyle that both complements and balances the look. The goal was to echo those clean lines through sculptural shape in the hair.”

STYLED BY: @jacobrozenberg ✂️

How to achieve the look 💫

For Karlie’s look, Jacob began with a solid foundation, prepping the hair with PHYTO’s PRO STYLE Volume Mousse ($28), followed by a touch of the Phyto 7 Universal Enhancing Oil ($40) and the REPAIR 230°C Heat Protection Spray Anti-Breakage ($30). After a smooth blowout, the hair was brushed into a low ponytail at the nape.

To create structure, he incorporated subtle padding and sculpted the hair into a defined shape. He then pinned in pre-made hairpieces to introduce geometric detail, enhance dimension, and streamline the styling process. He then used the PRO STYLE Texturing Paste ($28) to tame baby hairs and keep flyaways down. The look was finished with PRO STYLE Laque Soie ($38) hairspray for polished, long-lasting hold.

#phytousa #phytoparis #MetGala2026 #redcarpethair

Paris, in motion.

A little pause. A little softness. A little care, right in the middle of the day.

PHYTO 7 Universal Day Cream is the kind of essential that goes where you go.

Slipping into the rhythm, smoothing dry ends, and leaving hair soft, light, and easy to wear.

Inside my travel bag: the essentials that make the cut.

What’s the one hair essential that always earns a spot in your bag?

Inside my travel bag: the essentials that make the cut.

What’s the one hair essential that always earns a spot in your bag?

Inside my travel bag: the essentials that make the cut.

What’s the one hair essential that always earns a spot in your bag?

Inside my travel bag: the essentials that make the cut.

What’s the one hair essential that always earns a spot in your bag?

Inside my travel bag: the essentials that make the cut.

What’s the one hair essential that always earns a spot in your bag?

Polished. Swishable. Impossible-not-to-stare hair.

True or false?

Step inside the labs at PHYTO Paris with Laurie, scientific communications expert, as she breaks down dry hair facts and myths.

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

Phyto has been a longtime staple and favorite at the studio for years, and as the U.S. flagship, we know great hair starts with great care! 🧴🚿

Here’s why we love it:
🌿 Botanical based formulas powered by botanical ingredients that nourish from scalp to ends
✨ High-performance results that deliver real shine, strength, and healthy hair
💆‍♀️ Luxury haircare with targeted solutions for every hair type and concern
🌸 A trusted favorite for years because it blends clean ingredients with salon-level results

Ask us about adding @phytousa to your routine during your visit!

#austinsalon #haircareproducts #plantbased #phyto #hairproducts

#Repost @vsteves
・・・
👑 Dr. Abbott shawnyhats

photos: @vstevesgrooming: @jennieredd using @111skin @phytousa
styling: @eehayfilm: @nicefilmclub @kodak

#shawnhatosy #thepitt #drabbott #hbo

#Repost @vsteves
・・・
👑 Dr. Abbott shawnyhats

photos: @vstevesgrooming: @jennieredd using @111skin @phytousa
styling: @eehayfilm: @nicefilmclub @kodak

#shawnhatosy #thepitt #drabbott #hbo

#Repost @vsteves
・・・
👑 Dr. Abbott shawnyhats

photos: @vstevesgrooming: @jennieredd using @111skin @phytousa
styling: @eehayfilm: @nicefilmclub @kodak

#shawnhatosy #thepitt #drabbott #hbo

POV: your hair routine just got promoted 🌿

Learning to care for this hair meant realizing that topical products were only part of the picture.

After going through some trial & error with my own routine and becoming more aware of my food sensitivities, I was excited to find @phytousa’s Phytophanere supplement. It’s free from lactose, eggs, peanuts & preservatives and is designed to support hair shine, volume, and growth.

Save this video to check back in at our 3 month mark, I’ll be sharing my honest thoughts on how this works 👀 #PHYTOpartner