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The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

The EU just rewrote fashion’s profit model. Between 2026–2030, three regulations change everything:

1️⃣ Brands fund end-of-life (Textile EPR)
2️⃣ Unsold goods destruction is banned (ESPR)
3️⃣ Digital Product Passports become mandatory (ESPR)

What does this all actually mean for brands?

Brands now have to pay for what happens to their products after they’re sold.

They have to show what they’re made of and where they came from.

They can’t quietly destroy what doesn’t sell.

Overproduction won’t be hidden anymore.

Circular design won’t be optional.

Products will carry their own digital ID.

What these means for brands & profitability:

It will depend on how well you design, how recyclable your products are, and how clearly you can prove it.

This is exactly why we built IoDF’s DPP Operating System —
not as compliance software, but as the infrastructure layer for fashion’s next era.

Comment “DPP” for our Digital Product Passport Insights guide & join the waitlist for the IoDF Digital Product Passport OS.

#digitalproductpassports #dpp #euregulation #sustainability

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Vogue Business Exclusive! It’s LIVE! @voguebusiness 🗞️

We have been working for months, building behind-the-scenes and we have finally released our DPP service. It has been a long ride as founders, late nights, many calls and deep learning. 👩🏽‍💻👩🏼‍💻

“This is an offering for the future of the fashion industry, a sustainable and inclusive one!”

“The only way to really get ROI is direct relationships with your audience. That’s the future!”

Vogue asked us, what’s is the ambition here? What are you trying to do?

“We want to build a map that allows customers to quickly see where their products have been — so they can be inspired by it, and so that they can also effectively have them authenticated.”

“Customers want to be influencers and feel like they’re part of something — there’s endless opportunities to do that, once they know the story of their product. One is value, both cultural and monetary.”

“They get to have a communication thread with their audience. What we’re proposing could actually disrupt the industry massively because it makes the funnel to the customer much tighter than social media. At the moment, a brand needs to talk to their customer on a myriad of platforms — this makes the relationship much more intimate.”
@leanneelliottyoung @cattytay

Thank you to @elektrakotsoni for the exclusive feature.

📷 @daniel.michael.baker

#digitalproductpassports #compliance#DPP #voguebusiness #womenintech #founders #vogueexclusive#voguebusinessexclusive #femalefounder #compliance #sustainability #sustainablefashion #cocreation

Thank you to @harri_ks 🖤

Co-founder @leanneelliottyoung wore the full latex look to speak at the first-ever TIME 100 AI Leadership Forum. (Dress code was business attire, how did we do? 🤣)

@time

#time100 #ai #grwm

A glimpse of last night! Thank you to @time @jessicasibley for having us. Flown to NYC for 48 hours, a big moment for us!

Tonight, Co-founder @leanneelliottyoung spoke at the First-ever TIME100 AI Leadership Forum alongside some of the world’s leading voices across AI, business, media, entertainment, and culture.

Leanne joined the panel: “Creativity Rewired: Opportunity, Risk, and Reinvention in the AI Age.”

Alongside @chrisdbrearton , Partner at @agbofilms and former VP of Corporate Strategy at Amazon MGM Studios, and @kingwillonius, AI storyteller, filmmaker, comedian, and one of TIME’s 100 Most Influential People in AI.

We discussed how AI is reshaping creativity, commerce, storytelling, and what the future of fashion looks like through intelligent post-purchase systems, Digital Product Passports, and connected products.

The full recording on the discussion will be LIVE this week.

#time100 #ai #postpurchasecommerce

Your business girlies have been flown into NYC by @time for 48 hours, a big moment for us!

Tonight, Co-Founder @leanneelliottyoung is speaking at the First-ever TIME100 AI Leadership Forum alongside some of the world’s leading voices across AI, business, media, entertainment, and culture.

Leanne will join the panel: “Creativity Rewired: Opportunity, Risk, and Reinvention in the AI Age” 

Alongside Christopher Brearton, Partner at AGBO and former VP of Corporate Strategy at Amazon MGM Studios, and @kingwillonius, AI storyteller, filmmaker, comedian, and one of TIME’s 100 Most Influential People in AI.

We’ll be discussing how AI is reshaping creativity, commerce, storytelling, and what the future of fashion looks like through intelligent post-purchase systems, Digital Product Passports, and connected products.

#time100 #ai #postpurchasecommerce

Your business girlies have been flown into NYC by @time for 48 hours, a big moment for us!

Tonight, Co-Founder @leanneelliottyoung is speaking at the First-ever TIME100 AI Leadership Forum alongside some of the world’s leading voices across AI, business, media, entertainment, and culture.

Leanne will join the panel: “Creativity Rewired: Opportunity, Risk, and Reinvention in the AI Age” 

Alongside Christopher Brearton, Partner at AGBO and former VP of Corporate Strategy at Amazon MGM Studios, and @kingwillonius, AI storyteller, filmmaker, comedian, and one of TIME’s 100 Most Influential People in AI.

We’ll be discussing how AI is reshaping creativity, commerce, storytelling, and what the future of fashion looks like through intelligent post-purchase systems, Digital Product Passports, and connected products.

#time100 #ai #postpurchasecommerce

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

Your product doesn’t stop at the point of sale, but your business model probably does.

After checkout, products get resold, repaired, serviced, reused, creating value again and again.

The reality is, most of that value isn’t captured by the brand, and it’s not really designed for the customer either.

Brands lose visibility and revenue, while customers lose connection, trust, and access.

The experience ends too early, for both sides.

IoDF Platform’s Post-purchase commerce is about closing the gap, turning products into something that stays active, connected, and valuable over time.

For brands: new revenue, brand-operated resale, stronger relationships, real ownership of the lifecycle

For customers: authenticity, easier resale, direct access to care and services

With IoDF Platform the product becomes the channel.

Comment “DPP” and we will send you our connected product guide.

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

We’re hiring two roles at IoDF Platform: Head of Marketing and Social Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.

London-based. Applications close 4th June ↓

Comment “Careers” below and we will send the application form, or apply via link in bio at www.iodf-platform/careers

#hiring #jobs #fashion #fashionjobs #careers

@poweredby_iodf is a UK-based female-founded platform helping brands transform digital product passports (DPPs) into retail infrastructure.

For @leanneelliottyoung and @cattytay the introduction of DPP regulation signals the emergence of what they call ‘post-purchase commerce’.

Read all about the platform and the opportunities of post-purchase commerce from ownership, discovery and engagement in our latest viewpoint.

@poweredby_iodf is a UK-based female-founded platform helping brands transform digital product passports (DPPs) into retail infrastructure.

For @leanneelliottyoung and @cattytay the introduction of DPP regulation signals the emergence of what they call ‘post-purchase commerce’.

Read all about the platform and the opportunities of post-purchase commerce from ownership, discovery and engagement in our latest viewpoint.

@poweredby_iodf is a UK-based female-founded platform helping brands transform digital product passports (DPPs) into retail infrastructure.

For @leanneelliottyoung and @cattytay the introduction of DPP regulation signals the emergence of what they call ‘post-purchase commerce’.

Read all about the platform and the opportunities of post-purchase commerce from ownership, discovery and engagement in our latest viewpoint.

@poweredby_iodf is a UK-based female-founded platform helping brands transform digital product passports (DPPs) into retail infrastructure.

For @leanneelliottyoung and @cattytay the introduction of DPP regulation signals the emergence of what they call ‘post-purchase commerce’.

Read all about the platform and the opportunities of post-purchase commerce from ownership, discovery and engagement in our latest viewpoint.

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

The future of commerce doesn’t end at checkout. We were invited by @thefuturelaboratory and @lsnglobal to define what comes next: post-purchase commerce.

A shift from products as static objects, to connected systems that continue to generate value, meaning, and engagement over time.

As explored in the interview:
– Products become communication channels
– Ownership becomes participation
– Revenue doesn’t stop at sale, it evolves

“Every product you sell will keep generating revenue after checkout. The question is whether you operate that revenue or someone else does.” -@poweredby_iodf co-founders @leanneelliottyoung @cattytay 

This is the infrastructure IoDF Platform is building, where Digital Product Passports move beyond compliance into culture, storytelling, and long-term value creation for both brands and consumers.

Read more via LSN Global. Thank you to analysts Rose Coffey, Seyi Oduwole and Ella Murray

Comment “POC” and we will send you access to book a scoping call. 

#IoDFPlatform #DigitalProductPassports #PostPurchaseCommerce #FutureOfFashion #ConnectedProducts

We’re hiring two roles at IoDF Platform: Head of Marketing and Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.

London-based. Applications close 4th June ↓

Comment “Careers” below and we will send the application form, or apply via link in bio at www.iodf-platform/careers

#hiring #jobs #fashion

We’re hiring two roles at IoDF Platform: Head of Marketing and Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.


London-based. 
Applications close June 4th.
↓
Comment “Careers” below and we will send the application form.

📲Or apply via link in bio at www.iodf-platform/careers

Image: @coperni

#hiring #fashionjobs

We’re hiring two roles at IoDF Platform: Head of Marketing and Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.


London-based. 
Applications close June 4th.
↓
Comment “Careers” below and we will send the application form.

📲Or apply via link in bio at www.iodf-platform/careers

Image: @coperni

#hiring #fashionjobs

We’re hiring two roles at IoDF Platform: Head of Marketing and Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.


London-based. 
Applications close June 4th.
↓
Comment “Careers” below and we will send the application form.

📲Or apply via link in bio at www.iodf-platform/careers

Image: @coperni

#hiring #fashionjobs

We’re hiring two roles at IoDF Platform: Head of Marketing and Content & Culture Lead.

We’re building what comes after the sale, turning products into connected systems that create ongoing value for brands and better experiences for consumers.


London-based. 
Applications close June 4th.
↓
Comment “Careers” below and we will send the application form.

📲Or apply via link in bio at www.iodf-platform/careers

Image: @coperni

#hiring #fashionjobs

IoDF Platform @poweredbyiodf is defining the category of post-purchase commerce. Their Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously.

Host Cassandra Napoli invites IoDF’s CEO @Leanneelliottyoung and CCO @cattytay who are using regulation to create traceable, smarter products with ROI and value for both the brand and the customers.

They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair. Tap the link in bio to access the full episode.

#digitalproductpassport #postpurchasecommerce