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procell

procell

STORE HOURS:
Monday - Saturday: 12pm-7pm
Sunday: 12pm-6pm
EMAIL: want@procell.nyc
NO shipping & NO online store.

3.8K
posts
3.6K
followers
84.9K
following

✮✮✮

Total 90 Heirloom is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


572
14
16 hours ago


✮✮✮

Total 90 Heirloom is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


572
14
16 hours ago

📺 🛋️ ✰✰✰

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


487
11
18 hours ago

📺 🛋️ ✰✰✰

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


487
11
18 hours ago

📺 🛋️ ✰✰✰

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


487
11
18 hours ago

NIKE x PROCELL T90
HEIRLOOM RELEASE
TODAY SATURDAY MAY 16
12PM - CLOSE
5 DELANCEY ST
NYC

MENS SIZES 4-14


1.5K
40
2 days ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for our familial gathering spaces. The inspiration draws from the ingrained respect that our ancestors had for the furnishings that allowed us to enjoy each others’ company. The spaces in which we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


470
5
3 days ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for our familial gathering spaces. The inspiration draws from the ingrained respect that our ancestors had for the furnishings that allowed us to enjoy each others’ company. The spaces in which we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


470
5
3 days ago


Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for our familial gathering spaces. The inspiration draws from the ingrained respect that our ancestors had for the furnishings that allowed us to enjoy each others’ company. The spaces in which we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game.


470
5
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago


Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90  and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words) 

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf


3
26
3 days ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 will be exclusively launching in-store May 16, 2026 5 Delancey st. NYC 12pm


642
18
3 days ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 will be exclusively launching in-store May 16, 2026 5 Delancey st. NYC 12pm


642
18
3 days ago

A timeless celebration and reinterpretation of the classic boot captured by video artist @dani_aphrodite

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 will be exclusively launching in-store May 16, 2026 5 Delancey st. NYC


1K
31
5 days ago


A heritage shoe redefined. Protect what matters. Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available in Women's sizes exclusively in store May 16, 2026 5 Delancey st. NYC


1.1K
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6 days ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available May 16, 2026 5 Delancey st. NYC


2K
100
1 weeks ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available May 16, 2026 5 Delancey st. NYC


2K
100
1 weeks ago

TOTAL 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available May 16, 2026 📞


2.4K
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1 weeks ago

Only The Best For The Best. @shai @jalenjdubwilliams @jmac


25.5K
88
2 months ago

🌊 @maxb140 5 DELANCEY ST. NEW YORK CITY


3.1K
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3 months ago

🌊 @maxb140 5 DELANCEY ST. NEW YORK CITY


3.1K
72
3 months ago


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