Instagram Story Viewer

BIG NEWS 🤍 You can now add your favorite Rituals to your Walmart shopping list, because Ritual is now officially on shelves NATIONWIDE!

Cheers to serving up more transparent products for more people 😉 See you in store!

Our experts rank protein sources, there’s no WHEY you’re going to guess these answers 👀

P.S. Looking to increase your protein intake? Essential Protein is made with responsibly sourced organic regenerative peas, with a complete amino acid profile and 20g of protein per serving to help form lean muscle.* Oh and did we mention Essential Protein won the Clean Label Project Purity award? 😉

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredient sourcing can be complicated, but knowing where your products come from shouldn’t be.

When it comes to how a product is made, we’re always expecting transparency:
✔️ When we set out to raise the standards for women’s health in the supplement industry, ingredient traceability was always going to be front and center.
✔️ Today, 100% of our ingredients are Made Traceable® so you can see where the active and other ingredients come from, our suppliers and the final place of manufacturing before it hits your doorstep.

But yes, ingredient sourcing IS complicated. Between naturally-derived and lab-made ingredients, multiple processing facilities, and global supply chains, getting visibility down to ingredient origin is a massive undertaking. But at Ritual we expect better, and believe you should know what you’re putting into your body and why.

PSA for anyone who’s ever Googled “heavy metals in protein powder”. Knowing where your ingredients come from is the key to reducing heavy metal contamination.

We source our organic regenerative peas from North America, and a carefully selected our non-GMO supplier, @purisfoods. Bonus? We share our heavy metal test results for our Essential Protein powder on our website, and earned the Clean Label Project Purity Award.

Share this with the protein people in your life.

#protein #explore #heavymetals #proteinpowder #howitsmade

Breaking News: Our prenatal clinical study is now published in Frontiers in Nutrition. But why does that really matter? Let's let the experts weigh in. Swipe through to hear from our Science Team.

P.S. We believe you should be able to read the key findings of the published results yourself.

Over a 24-week period:
✔️ Moms taking Essential Prenatal had 2.4x more biotin in their blood than those taking a leading prenatal. (3) Biotin supports metabolic demand during pregnancy.*
✔️ Moms taking Essential Prenatal had lower overall maternal cortisol levels than those taking a leading prenatal. (3) Cortisol is a stress hormone, which naturally increases during pregnancy.*
✔️ Moms taking Essential Prenatal maintained adequate folate levels throughout pregnancy. It also resulted in less unmetabolized folic acid in mom’s blood and the placenta compared to those taking a leading prenatal with folic acid, indicating more efficient folate utilization.* (3)

(2) Based on net sales from industry data including Nielsen IQ and Stackline as of Q3, 2025 and top 5 products.
(3) Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

Breaking News: Our prenatal clinical study is now published in Frontiers in Nutrition. But why does that really matter? Let's let the experts weigh in. Swipe through to hear from our Science Team.

P.S. We believe you should be able to read the key findings of the published results yourself.

Over a 24-week period:
✔️ Moms taking Essential Prenatal had 2.4x more biotin in their blood than those taking a leading prenatal. (3) Biotin supports metabolic demand during pregnancy.*
✔️ Moms taking Essential Prenatal had lower overall maternal cortisol levels than those taking a leading prenatal. (3) Cortisol is a stress hormone, which naturally increases during pregnancy.*
✔️ Moms taking Essential Prenatal maintained adequate folate levels throughout pregnancy. It also resulted in less unmetabolized folic acid in mom’s blood and the placenta compared to those taking a leading prenatal with folic acid, indicating more efficient folate utilization.* (3)

(2) Based on net sales from industry data including Nielsen IQ and Stackline as of Q3, 2025 and top 5 products.
(3) Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

Breaking News: Our prenatal clinical study is now published in Frontiers in Nutrition. But why does that really matter? Let's let the experts weigh in. Swipe through to hear from our Science Team.

P.S. We believe you should be able to read the key findings of the published results yourself.

Over a 24-week period:
✔️ Moms taking Essential Prenatal had 2.4x more biotin in their blood than those taking a leading prenatal. (3) Biotin supports metabolic demand during pregnancy.*
✔️ Moms taking Essential Prenatal had lower overall maternal cortisol levels than those taking a leading prenatal. (3) Cortisol is a stress hormone, which naturally increases during pregnancy.*
✔️ Moms taking Essential Prenatal maintained adequate folate levels throughout pregnancy. It also resulted in less unmetabolized folic acid in mom’s blood and the placenta compared to those taking a leading prenatal with folic acid, indicating more efficient folate utilization.* (3)

(2) Based on net sales from industry data including Nielsen IQ and Stackline as of Q3, 2025 and top 5 products.
(3) Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

Breaking News: Our prenatal clinical study is now published in Frontiers in Nutrition. But why does that really matter? Let's let the experts weigh in. Swipe through to hear from our Science Team.

P.S. We believe you should be able to read the key findings of the published results yourself.

Over a 24-week period:
✔️ Moms taking Essential Prenatal had 2.4x more biotin in their blood than those taking a leading prenatal. (3) Biotin supports metabolic demand during pregnancy.*
✔️ Moms taking Essential Prenatal had lower overall maternal cortisol levels than those taking a leading prenatal. (3) Cortisol is a stress hormone, which naturally increases during pregnancy.*
✔️ Moms taking Essential Prenatal maintained adequate folate levels throughout pregnancy. It also resulted in less unmetabolized folic acid in mom’s blood and the placenta compared to those taking a leading prenatal with folic acid, indicating more efficient folate utilization.* (3)

(2) Based on net sales from industry data including Nielsen IQ and Stackline as of Q3, 2025 and top 5 products.
(3) Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

Breaking News: Our prenatal clinical study is now published in Frontiers in Nutrition. But why does that really matter? Let's let the experts weigh in. Swipe through to hear from our Science Team.

P.S. We believe you should be able to read the key findings of the published results yourself.

Over a 24-week period:
✔️ Moms taking Essential Prenatal had 2.4x more biotin in their blood than those taking a leading prenatal. (3) Biotin supports metabolic demand during pregnancy.*
✔️ Moms taking Essential Prenatal had lower overall maternal cortisol levels than those taking a leading prenatal. (3) Cortisol is a stress hormone, which naturally increases during pregnancy.*
✔️ Moms taking Essential Prenatal maintained adequate folate levels throughout pregnancy. It also resulted in less unmetabolized folic acid in mom’s blood and the placenta compared to those taking a leading prenatal with folic acid, indicating more efficient folate utilization.* (3)

(2) Based on net sales from industry data including Nielsen IQ and Stackline as of Q3, 2025 and top 5 products.
(3) Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.

Needed to get something off our chest 😉

We're expecting higher standards in the supplement industry and it's time the industry caught up. Head to the link in our bio if you're on board.

Needed to get something off our chest 😉

We're expecting higher standards in the supplement industry and it's time the industry caught up. Head to the link in our bio if you're on board.

Needed to get something off our chest 😉

We're expecting higher standards in the supplement industry and it's time the industry caught up. Head to the link in our bio if you're on board.

Bottom line: expect proof behind what you’re putting in your body. That’s why we conduct clinical studies on products like Essential Postnatal and publish clinical studies, like our recently published Essential Prenatal clinical. We want you to feel confident in what you're taking and know it’s contributing to better science, better standards, and better care.

Keep honking, we're in the driver's seat expecting higher standards in the supplement industry. 🚙

The term ‘clinically studied’ lacks a clear definition across the supplement industry and if the final product hasn’t been tested in a human clinical trial, it's misleading to imply that it has. That’s why we’re expecting our leaders to define the term ‘clinically studied’ to ensure safety and efficacy for all.

image inspo: our pals at @bobbie

Does your supplement actually work? How do you know?

Join Ritual Founder Kat (@katandkale) and science team leaders Nima Alamdari and Mastaneh Sharafi as they lay out Ritual’s clinical program, and how it gets you clear, compelling evidence of impact.

From your morning smoothie to your prenatal multivitamin — you deserve wellness that works. This is how you can expect it.

Ever wonder why we haven’t solved endometriosis? Why perimenopause care only just entered the dialogue?

It comes down to research: which issues we fund + which bodies we study.

For our first-ever Rant-of-the-Year, we asked Mastaneh Sharafi (hi @mastaneh_sharafi_phd_rd 👋) PHD, RD, SVP of Science & Innovation at Ritual, and overall Woman-Dominating-STEM, to let it rip on a topic close to her heart: the history of women’s exclusion from clinical trials.

It’s enough to make you want to scream. Or call your Congressperson. Up to you.

Ever wonder why we haven’t solved endometriosis? Why perimenopause care only just entered the dialogue?

It comes down to research: which issues we fund + which bodies we study.

For our first-ever Rant-of-the-Year, we asked Mastaneh Sharafi (hi @mastaneh_sharafi_phd_rd 👋) PHD, RD, SVP of Science & Innovation at Ritual, and overall Woman-Dominating-STEM, to let it rip on a topic close to her heart: the history of women’s exclusion from clinical trials.

It’s enough to make you want to scream. Or call your Congressperson. Up to you.

BIG News 📰! Essential Postnatal is now clinically proven to improve breast milk quality and support the increased demands for lactating moms postpartum.†*

A milestone years in the making. We launched Essential Postnatal in 2020 with the aim of setting a new standard in postpartum care and nutritional support, but that was only the beginning.

In partnership with Brooklyn College, Cornell University, and Maimonides Medical Center, we conducted a 10-week, randomized, double-blind, placebo-controlled trial in 64 breastfeeding women, evaluating the effects of Essential Postnatal on key biomarkers of maternal nutrient status and breast milk composition.

Now, we’re thrilled to share the results. Head to the link in our bio to learn more about our clinically studied Essential Postnatal.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.