Instagram Story Viewer

Ritual is officially available at Target nationwide! ✌️🎯✨ As a founder, a mom, and a Target customer myself — I couldn’t be more excited or proud of this milestone. We can’t wait to meet you there on your next Target run!

#targetfinds #targetdoesitagain #target #targetstyle #ritual #ritualvitamins #femalefounder #femalefounded #femaleentrepreneur

Today @ritual launched in Whole Foods 🙌 I couldn’t be more proud to see this baby nationwide. The kids are clearly excited too 😵‍💫

Today @ritual launched in Whole Foods 🙌 I couldn’t be more proud to see this baby nationwide. The kids are clearly excited too 😵‍💫

Today @ritual launched in Whole Foods 🙌 I couldn’t be more proud to see this baby nationwide. The kids are clearly excited too 😵‍💫

Today @ritual launched in Whole Foods 🙌 I couldn’t be more proud to see this baby nationwide. The kids are clearly excited too 😵‍💫

Today @ritual launched in Whole Foods 🙌 I couldn’t be more proud to see this baby nationwide. The kids are clearly excited too 😵‍💫

🗣 Ritual made its congressional debut. 🗣

In a letter to the Senate, our Founder + CEO, Kat, expressed support and guidance on how companies can do better. “Access to high quality supplements should be available to all and smart policy solutions can help democratize access.”

The Senate passed a bill that would take small, but meaningful steps to require the supplement industry to have basic information about their ingredient suppliers on hand (shockingly not a common practice). It goes on to address health claims to help reduce misleading consumers.

The vitamin industry has a long way to go, but these basic steps are better than 30 more years of inaction. Ritual’s commitment to ingredient traceability takes these basic principles several steps further, sharing our ingredient supplier names and final place of manufacturing on our website.

At Ritual, we’re here for it. Are you?

#ritual #ritualvitamin #regulation #vitamins #multivitamins #supplements

Team @ritual, forever proud to be your 🤰 🥛

Couldn’t be more proud @ritual 🧬 🤰

We’re expecting more of the supplements we take, especially those designed for critical moments in a woman’s life, like TTC, pregnancy, and postpartum.

Today we joined forces with OBGYns to ask Congress to close large loopholes that leave us wondering if our supplements are safe and if they will work.

Our next stop? ACOG to talk about the results of our clinical studies for our prenatal and postnatal vitamins.

Higher standards aren’t aspirational, they’re achievable. For the past 10 years, Ritual has been grounded in scientific rigor, clinical research, and ingredient traceability. Today we’re in D.C. with OBGYNs & health care practitionersexpecting change.

Today, we’re in D.C. urging Congress to:
👉 Create a clear definition for the term “clinically studied”
👉 Empower the FDA to establish health-protective limits for heavy metals in supplements and protein powder

We need your help. Emailyour Member of Congress today at the link in our bio.

It’s my mission to empower entrepreneurs with two truths:
1. You don’t have to sacrifice starting a company with growing a family - you can do both.
2. You have to push for higher standards from the start, even if you feel the category you are building in doesn’t meet them.

Pinch me 🤏 Today I spoke to @columbia students about how I founded Ritual.

It’s meaningful to me, not only because I immigrated as a refugee to New York when I was little, but also because I attended Columbia as a student for a bit studying math.

This week is meaningful because we are talking about higher standards when it comes to supplements for women’s health. Next stop D.C.

It’s my mission to empower entrepreneurs with two truths:
1. You don’t have to sacrifice starting a company with growing a family - you can do both.
2. You have to push for higher standards from the start, even if you feel the category you are building in doesn’t meet them.

Pinch me 🤏 Today I spoke to @columbia students about how I founded Ritual.

It’s meaningful to me, not only because I immigrated as a refugee to New York when I was little, but also because I attended Columbia as a student for a bit studying math.

This week is meaningful because we are talking about higher standards when it comes to supplements for women’s health. Next stop D.C.

It’s my mission to empower entrepreneurs with two truths:
1. You don’t have to sacrifice starting a company with growing a family - you can do both.
2. You have to push for higher standards from the start, even if you feel the category you are building in doesn’t meet them.

Pinch me 🤏 Today I spoke to @columbia students about how I founded Ritual.

It’s meaningful to me, not only because I immigrated as a refugee to New York when I was little, but also because I attended Columbia as a student for a bit studying math.

This week is meaningful because we are talking about higher standards when it comes to supplements for women’s health. Next stop D.C.

It’s my mission to empower entrepreneurs with two truths:
1. You don’t have to sacrifice starting a company with growing a family - you can do both.
2. You have to push for higher standards from the start, even if you feel the category you are building in doesn’t meet them.

Pinch me 🤏 Today I spoke to @columbia students about how I founded Ritual.

It’s meaningful to me, not only because I immigrated as a refugee to New York when I was little, but also because I attended Columbia as a student for a bit studying math.

This week is meaningful because we are talking about higher standards when it comes to supplements for women’s health. Next stop D.C.

The standard is rising. And we get to rise with it. 🤍

This week, we’re joined by Kat Schneider, Founder & CEO of @ritual, for a conversation that will change the way you think about your health.

Kat shares what it took to bring a never been done vision to life, and why building by women, for women, isn’t optional… it’s the future.🔥

➡️ Comment 748 and we’ll send you the links to watch the full episode.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

A spring break with my youngest baby Sofi was magical. We’ve never traveled just the two of us and I learned so much about her and myself.

Is it clinically studied — or is it just really clever marketing? Let’s talk about it.

When it comes to supplements, most consumers assume “clinically studied” means a product has been proven to work through rigorous human testing, but the industry reality is more loose. From a regulatory standpoint, much of this is permissible. But when building trust with already skeptical consumers? It’s problematic.

The supplement regulatory framework hasn’t been updated since 1994, even as the industry grew by 2,000%. So, while the industry waits for the law to catch up, consider this a call to arms.

To my fellow founders, the choice is simple: Will you wait for regulation to force your hand, or will you set the standards that lead the market? My full op-ed with @incmagazine is at the link in bio.

📷: @nickisebastian for @mothermag

Is it clinically studied — or is it just really clever marketing? Let’s talk about it.

When it comes to supplements, most consumers assume “clinically studied” means a product has been proven to work through rigorous human testing, but the industry reality is more loose. From a regulatory standpoint, much of this is permissible. But when building trust with already skeptical consumers? It’s problematic.

The supplement regulatory framework hasn’t been updated since 1994, even as the industry grew by 2,000%. So, while the industry waits for the law to catch up, consider this a call to arms.

To my fellow founders, the choice is simple: Will you wait for regulation to force your hand, or will you set the standards that lead the market? My full op-ed with @incmagazine is at the link in bio.

📷: @nickisebastian for @mothermag

Is it clinically studied — or is it just really clever marketing? Let’s talk about it.

When it comes to supplements, most consumers assume “clinically studied” means a product has been proven to work through rigorous human testing, but the industry reality is more loose. From a regulatory standpoint, much of this is permissible. But when building trust with already skeptical consumers? It’s problematic.

The supplement regulatory framework hasn’t been updated since 1994, even as the industry grew by 2,000%. So, while the industry waits for the law to catch up, consider this a call to arms.

To my fellow founders, the choice is simple: Will you wait for regulation to force your hand, or will you set the standards that lead the market? My full op-ed with @incmagazine is at the link in bio.

📷: @nickisebastian for @mothermag

Is it clinically studied — or is it just really clever marketing? Let’s talk about it.

When it comes to supplements, most consumers assume “clinically studied” means a product has been proven to work through rigorous human testing, but the industry reality is more loose. From a regulatory standpoint, much of this is permissible. But when building trust with already skeptical consumers? It’s problematic.

The supplement regulatory framework hasn’t been updated since 1994, even as the industry grew by 2,000%. So, while the industry waits for the law to catch up, consider this a call to arms.

To my fellow founders, the choice is simple: Will you wait for regulation to force your hand, or will you set the standards that lead the market? My full op-ed with @incmagazine is at the link in bio.

📷: @nickisebastian for @mothermag

Is it clinically studied — or is it just really clever marketing? Let’s talk about it.

When it comes to supplements, most consumers assume “clinically studied” means a product has been proven to work through rigorous human testing, but the industry reality is more loose. From a regulatory standpoint, much of this is permissible. But when building trust with already skeptical consumers? It’s problematic.

The supplement regulatory framework hasn’t been updated since 1994, even as the industry grew by 2,000%. So, while the industry waits for the law to catch up, consider this a call to arms.

To my fellow founders, the choice is simple: Will you wait for regulation to force your hand, or will you set the standards that lead the market? My full op-ed with @incmagazine is at the link in bio.

📷: @nickisebastian for @mothermag

You probably have supplements at home that aren’t doing what they claim.

Not because supplements don’t work.
Because the label can look impressive without the formula actually delivering.

It’s called pixie dusting. And it’s more common than most brands would like to admit.

@ritual founder @katandkale breaks down what to actually look for, what those certifications really mean, and how to read between the lines.

Swipe through. Save this. Then go check your labels.
For the full breakdown, visit the link in bio.

You probably have supplements at home that aren’t doing what they claim.

Not because supplements don’t work.
Because the label can look impressive without the formula actually delivering.

It’s called pixie dusting. And it’s more common than most brands would like to admit.

@ritual founder @katandkale breaks down what to actually look for, what those certifications really mean, and how to read between the lines.

Swipe through. Save this. Then go check your labels.
For the full breakdown, visit the link in bio.

You probably have supplements at home that aren’t doing what they claim.

Not because supplements don’t work.
Because the label can look impressive without the formula actually delivering.

It’s called pixie dusting. And it’s more common than most brands would like to admit.

@ritual founder @katandkale breaks down what to actually look for, what those certifications really mean, and how to read between the lines.

Swipe through. Save this. Then go check your labels.
For the full breakdown, visit the link in bio.

You probably have supplements at home that aren’t doing what they claim.

Not because supplements don’t work.
Because the label can look impressive without the formula actually delivering.

It’s called pixie dusting. And it’s more common than most brands would like to admit.

@ritual founder @katandkale breaks down what to actually look for, what those certifications really mean, and how to read between the lines.

Swipe through. Save this. Then go check your labels.
For the full breakdown, visit the link in bio.