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The Rice is on the Hob is a photobook-meets-cookbook collaboration with my Dad, Tony (@serfrazkitchen).
Supported by @wepresent

Available to order now via my website, in my bio.
£5 from each sale is going to Muslim Hands to rebuild homes destroyed from the 2022 Pakistan floods.

Tony lives with short term memory loss, that occurred as a result of an accident in operation almost 30 years ago for his brain condition hydrocephalus. Despite Tony’s short term memory loss affecting his day-to-day life, he has always retained the memory of dishes from his childhood.

Designed with care by @tomboothwoodger, with a beautiful piece of writing by @jyotisbooks, and printed by the amazing team at @masmatbaa.

A huge huge thank you to @wepresent and everyone on their team, this book wouldn’t have been possible without you. An extra big thank you to @shetromp and @faye.quinn14!
You can read an article on the project on WePresent, with writing by @benson_louise 💛

The Rice is on the Hob is a photobook-meets-cookbook collaboration with my Dad, Tony (@serfrazkitchen).
Supported by @wepresent

Available to order now via my website, in my bio.
£5 from each sale is going to Muslim Hands to rebuild homes destroyed from the 2022 Pakistan floods.

Tony lives with short term memory loss, that occurred as a result of an accident in operation almost 30 years ago for his brain condition hydrocephalus. Despite Tony’s short term memory loss affecting his day-to-day life, he has always retained the memory of dishes from his childhood.

Designed with care by @tomboothwoodger, with a beautiful piece of writing by @jyotisbooks, and printed by the amazing team at @masmatbaa.

A huge huge thank you to @wepresent and everyone on their team, this book wouldn’t have been possible without you. An extra big thank you to @shetromp and @faye.quinn14!
You can read an article on the project on WePresent, with writing by @benson_louise 💛

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora

My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub

@philjackson06 and the Vogue team, thank you

‘The Rice Is On The Hob’ co-authors @tamiaftab and Tony Aftab speak to @britishvogue about living with short term memory loss, retaining the memory of dishes eaten during childhood and connecting with family heritage through food, as they wear @TheOfficialPandora’s symbolic Talisman charms.

Director: Emily McDonald @em_mcdon_

DOP: Craig Devine @_paininthearm

Senior Art Director: Phil Jackson @philjackson06

Senior Creative Producer: Daniel Reid @mr.danreid || @reidthecallsheet

Project Manager: Natalie Zak @nataliecaroline4

Production Coordinator: Mahalia Hanson @mahalia.jayde

Gaffer: Aaron Westhead @a.j.westhead

1st Video Assist (A CAM): Rebecca Richards @rebeccarichards_

2nd Video Assist (A CAM): Mireia Albinyana Siegert @mireiaalbinyana

1st Video Assist (B CAM): Fabio Olgiati @steadifabs

2nd Video Assist (B CAM): Riccardo Angei @richrd.nj

Spark: Kong Wacko @kongwako

Spark: Ray Miller davis @raymillerdavis

Sound Op: Jordan Tewkesbury @jtewkesbury

Casting Director: Simon Lewis @castandelect

Set Design: Poppy Elwes @poppyelwess || @wet.studio_

Set Design: Clodagh Farrelly @c_creature_333 || @wet.studio_

Set Design Assistant: Esme Lewis-Gartside @ex.sses

Florist: Croco Studio @Croco_studio

Stylist: Justin Hamilton @justinplz

Stylists Assistant: Lorna Lane @ lornalane__

Tailor: Isah Qasim Hamed

Make-Up Artist: Emily Wood @emilywoodmakeup

Make Up Artist Assistant: Callie Foulsham @calliefx

Hair Stylist: Angel McQueen @angelmxq

Hair Styling Assistant: Charlie Pellowe @charliepellowehair

Runner: Aston Edore @aston_.e
Runner: Gemma Furley @gemlouizefurley
Runner: Tye Stanislas @t_still_
Runner: Lola Brown @llolabrown

Behind the scenes of our @britishvogue @theofficialpandora interview. Such an honour! More exciting things from the day coming soon

Glam by @emilywoodmakeup @angelmxq @justinplz

Okra, otherwise known as bhindi, the national vegetable of Pakistan

From our book, The Rice is on the Hob

Thank you for joining us last week, our second sold out supper club at @thecamberwellarms

Thank you for joining us last week, our second sold out supper club at @thecamberwellarms

Thank you for joining us last week, our second sold out supper club at @thecamberwellarms

Our favourites, pakoras with tamarind mint & mango sauce
For our second sold out supper club at @thecamberwellarms

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms, following our sold out pop up in February

Book now via the link in our bio, spaces are limited!

We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore

Illustration by @patgthom

Gulab Jamuns at our @icalondon dinner with @bistrotheque for London Fashion Week

Captured by @noorunisa

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July

Tickets are available via the link in our bio, more info to come

The remains of chai and saunf packets post-supper club at @thecamberwellarms

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms
Book via the link in our bio, spaces are limited

Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan

Illustration by @patgthom

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms
Book via the link in our bio, spaces are limited

Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan

Illustration by @patgthom

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms
Book via the link in our bio, spaces are limited

Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan

Illustration by @patgthom

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms
Book via the link in our bio, spaces are limited

Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan

Illustration by @patgthom

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms
Book via the link in our bio, spaces are limited

Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan

Illustration by @patgthom