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I’m pretty nervous to post this… but every frame, every sound, my voice, even ME…is not real. This entire commercial was generated by AI.

I remember doing property tours to sell real estate on YouTube 12 years ago and everyone said they were dumb. I remember when we opened @serhant and launched @serhantstudios, the first of its kind production company for real estate, and everyone said we weren’t serious. Today, we take a major leap forward in how we present real estate to the world.

Welcome to the brokerage of tomorrow.

Created by the head of SERHANT. Studios Property Tours @skyleranywhere using @googledeepmind #veo3
@Klingai_official
@elevenlabsio
@chatgpt

We worked with @ryanserhant to showcase life at @therockwellnyc by recreating the incredible Sam Rockwell in the Down to Earth music video.

Client: @tollbrotherscityliving
Project: @therockwellnyc
Production Company: @serhantstudios
Producers: @acodyd @jasonapuma
Director/Editor: @caleb_short
Videographer: @josh.dagostino @caleb_short
Talent: @ryanserhant

Introducing @200amsterdam for @serhantnewdevelopment

Production Company: @serhantstudios
Client: @serhantnewdevelopment @200amsterdam
Talent: @ryanserhant @zaitzeff
Producer: @ryanserhant @acodyd @jasonapuma @skyleranywhere
Director: @skyleranywhere
Cinematographer: @josh.dagostino
Editor: @skyleranywhere
Drone: @josh.dagostino
Photographer: @izdigo

At SERHANT., we’ve always believed content is not just marketing, it’s the business.
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The Broker.Age is now live, our new original scripted series from @serhantstudios. A short form, vertical comedy built for the way people actually watch today, blending real estate and entertainment in a format native to social.
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A legacy broker who built his career the old way is thrown onto a Gen Z team, now he’s learning TikTok while they’re learning how to actually sell.
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It’s a character driven look at the work, the process, and the grind behind the industry, told through a comedic lens.
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Thank you to @Variety for the feature. ⭐ Watch new episodes every Wednesday @thebroker.age.

At SERHANT., we’ve always believed content is not just marketing, it’s the business.
ㅤ
The Broker.Age is now live, our new original scripted series from @serhantstudios. A short form, vertical comedy built for the way people actually watch today, blending real estate and entertainment in a format native to social.
ㅤ
A legacy broker who built his career the old way is thrown onto a Gen Z team, now he’s learning TikTok while they’re learning how to actually sell.
ㅤ
It’s a character driven look at the work, the process, and the grind behind the industry, told through a comedic lens.
ㅤ
Thank you to @Variety for the feature. ⭐ Watch new episodes every Wednesday @thebroker.age.

At SERHANT., we’ve always believed content is not just marketing, it’s the business.
ㅤ
The Broker.Age is now live, our new original scripted series from @serhantstudios. A short form, vertical comedy built for the way people actually watch today, blending real estate and entertainment in a format native to social.
ㅤ
A legacy broker who built his career the old way is thrown onto a Gen Z team, now he’s learning TikTok while they’re learning how to actually sell.
ㅤ
It’s a character driven look at the work, the process, and the grind behind the industry, told through a comedic lens.
ㅤ
Thank you to @Variety for the feature. ⭐ Watch new episodes every Wednesday @thebroker.age.

At SERHANT., we’ve always believed content is not just marketing, it’s the business.
ㅤ
The Broker.Age is now live, our new original scripted series from @serhantstudios. A short form, vertical comedy built for the way people actually watch today, blending real estate and entertainment in a format native to social.
ㅤ
A legacy broker who built his career the old way is thrown onto a Gen Z team, now he’s learning TikTok while they’re learning how to actually sell.
ㅤ
It’s a character driven look at the work, the process, and the grind behind the industry, told through a comedic lens.
ㅤ
Thank you to @Variety for the feature. ⭐ Watch new episodes every Wednesday @thebroker.age.

New show… who’s this? @thebroker.age drops tomorrow across all platforms!

Created by @serhantstudios

Starring @snuge007 @carlhighmen @itssajdaa @daxxjayroe

Introducing Scent by SERHANT., Essence of Success ✨
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A refined home fragrance designed to embody the energy, discipline, and intensity that define SERHANT., Hinoki wood. Mineral warmth. Skin accord.
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Limited release. Available now. Comment “scent” for a link to buy 🔗

Introducing Scent by SERHANT., Essence of Success ✨
ㅤ
A refined home fragrance designed to embody the energy, discipline, and intensity that define SERHANT., Hinoki wood. Mineral warmth. Skin accord.
ㅤ
Limited release. Available now. Comment “scent” for a link to buy 🔗

THIS IS WHAT A REAL CONTENT ENGINE LOOKS LIKE ⚙️

At our latest SERHANT. Studios + ID Lab workshop, @rafangrams, @sapstagram, and @nellie_petriello shared how agents can turn everyday moments into a scalable content engine 🚀

This session was exclusive for SERHANT. agents and focused on one strategy: One property moment should not equal one post.

We covered:
• Microbatching content 📸
• Turning one listing into 15+ marketing touchpoints 🏡
• Using strategy to win listings and report results 📊

Because at SERHANT., content is not just posting. It is positioning. 🎯

Watch the replay on @sellit ▶️
Want in on the fun? Join us at SERHANT @ serhantready.com 🔗

#SERHANT #IDLab #SERHANTStudios #AgentWorkshop

The real game was keeping a straight face. BTS of Manhattan Game 😅🦑

FACE CARDS ARE NEVER DECLINING HERE! 💳
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Stream Owning Manhattan NOW on @netflix

Hello...YOU
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Owning Manhattan is streaming now on @netflix 🫶
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🎥: @serhantstudios

❗EXTRA EXTRA READ ALL ABOUT IT❗

What's easier?
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Finding love OR finding the right broker?
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Owning Manhattan is streaming now on @netflix 🫶
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🎥: @serhantstudios