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Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
Manchester-based brand @local_________ is asking its community “what being local means to them.” 🐝
In a cultural melting pot like Manchester, new styles and trends are often introduced to the city and rapidly adopted by locals. @ste_wing and @valallday’s new imprint, Local Space, is looking to be the next big thing on the scene, aiming to unite a new wave of fashion-forward Mancunians.
Founded five months ago, Local Space was born after Wing and Galbo spotted a gap in the market for an imprint built on a foundation of storytelling and togetherness. Through experience and and intense research into “what makes a brand iconic,” Local Space has curated a look that not only brings something fresh to the fashion industry but also nods to some of the world’s most iconic brands – such as Michell and Ness and BMW – that have lost favour with today’s Gen-Z market.
“Being a local, one of the conversations – as a Manc – you say: ‘Are you local?’” Wing tells Hypebeast while sipping orange juice on a rare sunny day in Manchester. “We want people to ask themselves about what it means to be local – that doesn’t have to be specific to just Manchester, everyone is local to somewhere.” Being proud of who you are and where you come from is everything that Local Space stands for.
Ahead of the release of Local Space’s next drop and its corresponding pop-up in the center of Manchester this weekend, Hypebeast spoke with its founders to find out everything about Local Space’s creative process, what they want to achieve, and why integrity is everything.
We have collaborated with Tom Gittins and Ste Wing to bring 50 unique Manchester United shirts to life. This project is a true collaboration of grassroots community members and true fans of the team and the City. Drops Friday 13th September only on Fanatics.co.uk
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
As two of Manchester’s most respected and exciting creatives, @_tomasgittins and @ste_wing say “My City is Red.” 👹
Teaming up with @fanatics, Gittins and Wing have come together to unveil 50 unique Manchester United football jerseys. Customised by artist and United fan, Tomas Gittins, the project has also been presented under the cultural direction of Mancunian streetwear tastemaker and visual director, Ste Wing.
With each jersey, Gittins’ unique style is heavily influenced by the community of Manchester, with his portraits — better known as “POORTRAITS” — capturing and immortalising fleeting emotions. He also regularly refers back to his motto, “The Joy Must Grow,” which features in his latest design that mirrors how Manchester United fans are feeling at this pivotal moment for the club.
“Football fans dictate what’s cool,” Gittins says. “Try can even see it in footwear; we used to wear Astroturf trainers with jeans as a statement, and now brands are making sneakers that look like our old kicks.”
Ste Wing believes that this season is Manchester United’s year of change. “Football shirts have become iconic when styled right, With the crossover between fashion and football more prominent, this collaboration stands as wearable art that represents us, Manchester United fans, our club, and our community.”
Fanatics is using this project to continue the building of its digital sports platform while igniting the passions of global sports fans around the world. Alice Green, Fanatics’ marketing manager said: “Using Fanatics as a platform to shine a light on hyper-local, emerging talent like Tom is the best part of my job. It’s easy to get lost in all the big brand partnerships and forget their meaning, but this project showcases Tom’s brilliance and gives us an authentic story to tell Manchester United fans.”
“It’s been great to witness this project organically grow through the collaboration of local talent brought together and authentically curated by Ste and his team,” Fanatics design manager, Owen Clarke added.
Take a closer look at Tomas Gittins and Ste Wing’s latest project above and let us know what you think in the comments.
We are proud to champion hyper-local artists with MY CITY IS RED by @_tomasgittins. Don’t miss the opportunity to own 1 of 50 pieces of art - hand sprayed and completely unique. Drops Friday 13th September 👹. Only available on Fanatics.co.uk
Welcome to Manchester!!
@danawhite / @ufc
Anything you need.. U know to shout me 👊🏽
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