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This week’s Ad Of The Week is a spot for Extra Gum that gives nostalgic ads an update for the meme age, with a whole range of references tapping into young audiences’ nostalgia and irony at the same time.

It’s a polarizing bit of work but one thing it certainly isn’t it Dull. We explain why that matters, and the metric the ad performs Exceptionally on, in our Test Your Ad write-up and report.

Click the link in our bio for more.

Our Ad Of The Week for the UK comes from Miracle-Gro, who debuted their fantastic new brand characters The Glovers in a 30 second spot from VCCP Blue and Girl&Bear.

Our Test Your Ad Pro report shows how the brand gets it right first time with an ad that will work in the short and the very long term.

Click the link in our bio for more.

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Clawing back lost ‘mind share’ with consumers is expensive.​
​
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.​
​
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
​
From WARC and a coalition that includes @analyticpartners, BERA.ai, @prophetconsulting and @system1group .
​
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link

Our Ad Of The Week comes from @americaneagle, whose campaign with Sydney Sweeney, “Syd For Short”, lands in our top 10% of Test Your Ad Social results.

In an attention-poor, competitive channel, find out how the jeans brand uses celebrity to beat the norm in our exclusive report and write-up.

Click the link in our bio for more.

Our Ad Of The Week comes from Dulux, which hits our maximum Test Your Ad Star-Rating with an ad celebrating the 65th anniversary of the iconic Dulux dog. With storytelling, magical effects and human drama, it’s a showcase in how to make a brand mascot more effective than ever.

Click the link in our bio to find out more in our exclusive report and write-up.

Our Ad Of The Week comes from Amazon, who are re-running their summer 2025 ad “Meet Cute Chaos”, a hectic tale of a young woman and her college adventures - with Amazon on hand to help out, of course.

We look into the extra insight Test Your Ad Pro can provide into what makes the ad work, in our exclusive report and write-up.

Click the link in our bio for more.

Our Ad Of The Week comes from TK Maxx and Wieden Kennedy London, who’ve created a delightful spot about an iconic feline influencer that’s scored the highest ever Star Rating for a non-Christmas retail ad.

Click the link in our bio to find out how they did it in our exclusive Test Your Ad report and write up.

#EverydayCanBeIconic

As Earth Day comes to a close, we’re asking: what actually turns awareness into action? 🌎

For the @bbc, it wasn’t about being louder, but giving people a voice - which we're unpacking in the D&AD x @system1group report, Conditions for Creativity.

Voice for Nature took the most trusted voice in nature, @davidattenborough, and opened it up to everyone, from well-known names to schoolchildren, turning a campaign into something people could take part in, not just watch.

As Claire McDonald, former Marketing Manager at the BBC, explains, “We started before the brief…working with commissioning teams and going on a journey with them before we saw any of the content.” That early collaboration shaped a campaign built on trust, clarity and shared purpose.

The impact followed: a 1000% increase in traffic to sustainability resources, around a million views for the re-voiced episode, 67 million viewer hours for Planet Earth III, and 237 million global video views.

If you want to see what turns good intentions into work that actually performs, Conditions for Creativity is essential reading. Get your free copy and explore all six case studies at the link in bio.

#dandad #bbc #earthday #earthday2026 #davidattenborough #nature #ourplanet

As Earth Day comes to a close, we’re asking: what actually turns awareness into action? 🌎

For the @bbc, it wasn’t about being louder, but giving people a voice - which we're unpacking in the D&AD x @system1group report, Conditions for Creativity.

Voice for Nature took the most trusted voice in nature, @davidattenborough, and opened it up to everyone, from well-known names to schoolchildren, turning a campaign into something people could take part in, not just watch.

As Claire McDonald, former Marketing Manager at the BBC, explains, “We started before the brief…working with commissioning teams and going on a journey with them before we saw any of the content.” That early collaboration shaped a campaign built on trust, clarity and shared purpose.

The impact followed: a 1000% increase in traffic to sustainability resources, around a million views for the re-voiced episode, 67 million viewer hours for Planet Earth III, and 237 million global video views.

If you want to see what turns good intentions into work that actually performs, Conditions for Creativity is essential reading. Get your free copy and explore all six case studies at the link in bio.

#dandad #bbc #earthday #earthday2026 #davidattenborough #nature #ourplanet

As Earth Day comes to a close, we’re asking: what actually turns awareness into action? 🌎

For the @bbc, it wasn’t about being louder, but giving people a voice - which we're unpacking in the D&AD x @system1group report, Conditions for Creativity.

Voice for Nature took the most trusted voice in nature, @davidattenborough, and opened it up to everyone, from well-known names to schoolchildren, turning a campaign into something people could take part in, not just watch.

As Claire McDonald, former Marketing Manager at the BBC, explains, “We started before the brief…working with commissioning teams and going on a journey with them before we saw any of the content.” That early collaboration shaped a campaign built on trust, clarity and shared purpose.

The impact followed: a 1000% increase in traffic to sustainability resources, around a million views for the re-voiced episode, 67 million viewer hours for Planet Earth III, and 237 million global video views.

If you want to see what turns good intentions into work that actually performs, Conditions for Creativity is essential reading. Get your free copy and explore all six case studies at the link in bio.

#dandad #bbc #earthday #earthday2026 #davidattenborough #nature #ourplanet

Our Ad Of The Week comes from L’Oréal, whose tie-in with The Devil Wears Prada 2 is one of the best cosmetics ads we’ve ever tested, pushing aside category conventions in favor of jokes and a masterclass in using schadenfreude.

Click the link in our bio to find out how in our exclusive Test Your Ad report and write-up.

We’ve tested 1,300 UK Fashion ads, and here’s a new one from M&S and Mother which goes straight into the Top 10. Gillian Anderson stars as the brand’s Chief Compliment Officer in this TV extension of their successful “Love That!” social campaign. 

Click the link in our bio to find out why it works so well in our exclusive Test Your Ad report and write-up.

What do you do when your brand is losing €22 million a day?

For @renaultgroup, the answer wasn’t just better advertising, but a complete rethink of how creativity could drive the business forward.

With an EV shift looming and perception working against them, creativity became the engine, not the afterthought. From Plug-Inn to Cars to Work, alongside a full brand reset, this was about solving real business problems.

The results? Renault went from losing €22 million a day to making €13 million a day, France’s charging network grew from 80,000 to 700,000 points, and the work picked up 14 D&AD Pencils, including Yellow and White wins.

As Arnaud Belloni, Global CMO at Renault, explains, “Advertising is cool for that. You can do it very quickly… and we did it.” The brand shifted perception in months, while building a transformation designed to last.

Now we're breaking it all down in the D&AD x @system1group Conditions for Creativity report, and unpacking the role of ambition, long-term thinking and real collaboration in driving impact.

Renault is one of six case studies inside, and the whole report is free. Jump in and get your copy:

#dandad #system1 #advertising #renault #automobile #carcare #adcampaign

What do you do when your brand is losing €22 million a day?

For @renaultgroup, the answer wasn’t just better advertising, but a complete rethink of how creativity could drive the business forward.

With an EV shift looming and perception working against them, creativity became the engine, not the afterthought. From Plug-Inn to Cars to Work, alongside a full brand reset, this was about solving real business problems.

The results? Renault went from losing €22 million a day to making €13 million a day, France’s charging network grew from 80,000 to 700,000 points, and the work picked up 14 D&AD Pencils, including Yellow and White wins.

As Arnaud Belloni, Global CMO at Renault, explains, “Advertising is cool for that. You can do it very quickly… and we did it.” The brand shifted perception in months, while building a transformation designed to last.

Now we're breaking it all down in the D&AD x @system1group Conditions for Creativity report, and unpacking the role of ambition, long-term thinking and real collaboration in driving impact.

Renault is one of six case studies inside, and the whole report is free. Jump in and get your copy:

#dandad #system1 #advertising #renault #automobile #carcare #adcampaign

What do you do when your brand is losing €22 million a day?

For @renaultgroup, the answer wasn’t just better advertising, but a complete rethink of how creativity could drive the business forward.

With an EV shift looming and perception working against them, creativity became the engine, not the afterthought. From Plug-Inn to Cars to Work, alongside a full brand reset, this was about solving real business problems.

The results? Renault went from losing €22 million a day to making €13 million a day, France’s charging network grew from 80,000 to 700,000 points, and the work picked up 14 D&AD Pencils, including Yellow and White wins.

As Arnaud Belloni, Global CMO at Renault, explains, “Advertising is cool for that. You can do it very quickly… and we did it.” The brand shifted perception in months, while building a transformation designed to last.

Now we're breaking it all down in the D&AD x @system1group Conditions for Creativity report, and unpacking the role of ambition, long-term thinking and real collaboration in driving impact.

Renault is one of six case studies inside, and the whole report is free. Jump in and get your copy:

#dandad #system1 #advertising #renault #automobile #carcare #adcampaign

Our LatAm Ad Of The Month comes from The Hershey Company and Publicis, who have found a new brand character - Capibarra the Easter Capybara, stepping into the Easter Bunny’s shoes in Brazil.

How do audiences react to this newcomer, and could she step up to become a global mascot for the brand? Find out in the link in our bio.