The Moco Creative Lab
Estudio Creativo // Diseñamos Marcas RELEVANTES 🧠
📍 Med
And worldwide
🎨 “El mercado no está saturado, solo no está lo suficientemente explorado” - The moco Lab
Conversamos con los creativos de @themocolab sobre cómo transforman ideas en marcas únicas que conectan con las personas. Desde su origen hasta sus proyectos más desafiantes, nos comparten su proceso creativo y su visión sobre el branding.
Serie 1. Recibimos consejos de creadores de contenido para dejar de ser tan cringe.
En este episodio de Esto es Fashion eCommerce conversamos con Juan Pablo Castañeda @juanp111 y Sara Jailier @sjaillier, fundadores de The Moco Lab @themocolab, sobre uno de los problemas más grandes de la industria hoy:
marcas que se parecen entre sí.
Hablamos de:
• Por qué muchas marcas nacen sin ADN
• El error de construir solo producto sin construir narrativa
• Cómo crear identidad en un mercado saturado
• Estrategia, branding y cultura de marca
• Y por qué el diseño sin pensamiento estratégico se vuelve desechable
Este episodio es una clase sobre identidad, estrategia y construcción de marca real.
🎧 Ya disponible en YouTube + Spotify
💬 Comenta MOCO y te enviamos el link directo al episodio por DM.
#EstoEsFashionEcommerce
#TheMocoLab
#BrandingDeModa
#EstrategiaDeMarca
#ModaLatam
ConstrucciónDeMarca
Nuestro aliado The Moco Lab nos cuenta cómohicieron realidad el Branding para el Minfull, colores símbolos y mucha identidad caleña. ✏️
Un regalo de Medellín para Cali 💛🕺🏿

2017. Donde empezó todo..
Un año. Una grieta. Una revolución en silencio.
Este fue el inicio de todo: concepto, sombra y forma.
Un proyecto de máster que aún resuena.
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