Instagram Story Viewer

Are you an emerging Irish creator? @orchardthievescider are looking for you. 🦊 🍏

A new Creator Marketplace to support new and emerging Irish creators, the Foxpack marks a shift away from traditional creator campaigns and was developed in partnership with THINKHOUSE and powered by the agency’s creator marketing capability, The Love Network.

Creators chosen to join the Foxpack will work with Orchard Thieves on paid opportunities and development around content production and brand partnerships.

If you’re interested in joining the Foxpack, apply now at the link in our bio. 🙋

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

This project only existed because people showed up.

Citizens who shared their visions. Creatives who set aside competition. Media partners who donated space because they believed in it. Leaders who sat in a room together and said, yes, we need to change.

Thank you to everyone who was part of Good Life 2030 Ireland. Our full Impact Report is out now and your fingerprints are all over it.

Link in bio.

@thinkhouse @folkvml @tbwa_dublin @bolt_tbwa.ireland @havasdublin @droga5dublin @bonfiredublin @publicisdublin @publichouse.ie @coreirl @verve_showrunner
Supported by @creativeireland

#GoodLife2030 #GoodLife2030Ireland #CreativeClimateAction

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 😍

BAD BUNNY IS ALL OF US:
Bad Bunny’s reaction to the singer’s historic Grammy Album of the Year award is the week’s most inescapable meme, covering everything from young people's job-related apathy to relationship issues. Expect the superstar’s Super Bowl headlining set this weekend to create more social media gold.

CHARLI XCX's 'WUTHERING MOMENT' PROMO
Promoting two movies at once, the upcoming Wuthering Heights adaptation (which she’s written the music for) and her own mockumentary The Moment, Charli is literally everywhere.
Film festivals, premieres, the Grammy’s, Vanity Fair’s lie detector test, a new music video with Kylie Jenner, countless fashion moments and more, people can’t get enough of Charli.

THE LONELY PENGUIN BREAKS THE INTERNET
A lone penguin leaving his colony and heading towards the distant wilderness in Antarctica broke the internet this week. The video, actually from a 20-year old nature documentary, has inspired thousands of TikTok's and passionate discussion all week, with brands ranging from Lidl to McDonalds making their own versions.

LET THE MINIONS SKATER COMPETE!
The Winter Olympics kicks off in this week but young people only care about one competitor, Spanish skater Tomàs-Llorenç Guarino Sabaté. The Spaniard’s Olympic dream was dashed when he was refused permission to perform his Minions routine over copyright issues but after a social media backlash it’s been resolved. If there was ever a time when the world needed a Minions skating performance it’s now.

WE FOUND LOVE IN 2026
After the recent Hamnet ‘behind the scenes’ video and Kettama / FredAgain casually dropping the track in their B2B set last weekend, Rihanna’s 2010 banger is having a Gen Z moment - reaching a new generation of young fans and racing back into the Spotify streaming charts.

THINKHOUSE is proud to be one of Ireland’s first 100 Certified B Corps.
Since we became certified B Corp in 2023, there’s been a growing group of Irish businesses doing things differently, meeting high standards of social and environmental performance, using business as a force for good.

Together, Ireland’s 100 B Corps employ more than 6,000 people and generate over €2 billion in annual revenue, proving that responsible business can scale, succeed and create long-term value.

Becoming a B Corp means meeting rigorous, independent standards that look at a company’s entire impact. The B Lab Standards continue raising the bar, requiring every B Corp to keep improving and take action to update their impact assessment every three years.

As an Irish B Corp, we are part of a global community of more than 10,000 certified companies proving that responsible business isn’t a niche, it’s the future of how business is done.

We’re in great company with our fellow Irish B Corps, see the full directory list at @bcorporation.

@bcorpeurope#bcorp #bcorporation

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1. Across social media, 2026 is being dubbed the new 2016 as a wave of mid-2010s nostalgia sweeps TikTok and Instagram. Users are revisiting the aesthetics, viral challenges and cultural moments that once dominated our feeds.Searches for “2016” have surged by 452% in the past week alone, highlighting a collective longing for a time when social platforms felt simpler, more expressive and less dominated by AI and algorithm-driven noise.

2. Heated Rivalry, The YA book series turned screen sensation, has stolen the hearts and minds of young people everywhere, thanks to its super racy scenes and enigmatic leading men: Connor Storrie and Hudson Williams. Viewers are hooked on their electric on- and off-screen chemistry, evidenced by a stellar press run.

3. Choppelganger Has Entered the Chat: Stop the presses: another phrase has entered the Gen Z lexicon. Enter choppelganger: the less attractive, slightly “chopped” version of a doppelgänger. As in, “Has anyone ever told you your choppelganger is Danny DeVito?” (sorry Danny).

4. Make Snacks Salty Again: Youth audiences have spoken: Dubai chocolate is out, savoury snacks are oh-so-in. Social media is currently awash with all kinds of umami-heavy concoctions, from onion boils and Ploughman’s lunches to giant sweet potatoes stuffed with molten cheese, à la content creator and onion-obsessive Courtney Cook. Her back-to-basics meals and love of Branston Pickle have earned her 2.4 million TikTok followers, In a similar vein, the aptly-named ‘Savoury Girl’ has amassed a cult following with her salty snack plates, pushing tinned fish and boiled eggs into the spotlight for 2026. Sodium has never been so sexy.

5. Harry’s New Direction: If Heated Rivalry proved we’re currently in an age of collective obsession, Harry Styles has arrived to confirm it. After a three-year hiatus, the ex-boybander sent the internet into overdrive with a surprise voice note via his WhatsApp updates, teasing new single ‘We Belong Together’. Fans responded exactly as expected, igniting a social media frenzy.

We are officially #OOO. Happy Christmas from all of us at @thinkhouse.

WE’RE HIRING: CLIENT SERVICE ACCOUNT MANAGER 🤗

Our Client Service Team is growing and we’re on the hunt for exciting new talent to join us in the next stage of our adventure, with a new Client Service Account Manager role just announced.

At THINKHOUSE, you’ll work with some of Ireland’s best loved brands - shaping ideas that earn attention, spark conversation and make cultural impact.

If you thrive in fast-paced environments, have a nose for what’s next, and can lead projects from insight to headline, we want to hear from you.

Follow the link in our bio to apply.

LET’S TALK ABOUT SEX 🍆 🍑

50% of Ireland’s 18–30 population have never been tested for an STI 🤯

That’s why we’re actually talking about SEX, demystifying the whole thing for Ireland’s youth and working with the @irishhealthservice to increase young people’s understanding around STI testing, condom usage, contraception and consent.

We’ve tapped into gaming culture with a new visual identity built around video-game style graphics and visual motifs, making learning about sexual wellbeing feel accessible, familiar and dare we say, fun. 😜

If you’re 18–35 you’ll see our social campaign, where we’re using relatable, non-judgmental language to help Ireland’s youth understand the free @hserespectprotect services available, including;

👉 Free condoms
👉 Free contraception services
👉 Free STI Testing Kits

Here’s a little taste of our new work, check out @hserespectprotect to see the rest.

𝟱 𝗧𝗛𝗜𝗡𝗚𝗦 𝗬𝗢𝗨𝗡𝗚 𝗣𝗘𝗢𝗣𝗟𝗘 𝗔𝗥𝗘 𝗟𝗢𝗩𝗜𝗡𝗚 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞

1.MACY’S THANKSGIVING PARADE

The annual Macy’s Thanksgiving parade was a chaotic pop culture mash-up that Gen Z absolutely loved. Some of the more delightfully random floats included KPop Demon Hunters, Labubu’s, Mr.Fantasy and even Cynthia Erivo.

2. SPOTIFY WRAPPED

Hate it or love it, the streaming platform’s annual data wrap still dominates the conversation for days. The new listening age calculation was a shiny new data feature this year with many young people asking“Did Spotify just call me old?”

3. EUPHORIA SEASON 3

We are so back. The official Euphoria account set the internet ablaze this week as Season 3 premiere date was finally announced with a still image of Zendaya’s Rue. With over 10 million views already, it’s safe to say fans are seated for April 2026.

4. CHANEL SUBWAY SHOW

From runway to subway, Chanel’s Métiers d'art 2026 show took place in an abandoned NYC train station, bringing the French fashion house into the modern era. Cinematic, energetic and fresh, the online chatter is helping the brand capture the imagination of a younger generation.

5. F1 FANDOM

With 42% of fans under 35, Formula One is fast becoming Gen Z’s sporting obsession. Ahead of this weekend’s championship decider, expect to see it all unfold at breakneck speed on TikTok.Expect to see everything from Lando Norris fancams to breakdowns of Lewis Hamilton’s fashion choices.

5 THINGS YOUNG PEOPLE ARE LOVING ON SOCIAL THIS WEEK 😘⬇

1. FLIP IT AROUND WICKED WITCH
“Madame Morrible…MM’, flip it around? Wicked Witch!”
Michelle Yeoh’s oft-repeated red carpet explanation of her Wicked character is this week’s most viral clip. The result: a frenzy of memes, fan cams, edits, remixes and even brands like Sweetgreen getting involved.

2. WHOOOOO’S YOUR FATHER?
What do you get with a Savage Eye clip mashed up with an old Kettama track? A uniquely Irish TikTok trend that creators can’t get enough of. The trending sound has been used over 16,000 times already.

3. TIKTOK AI LIMITS
As Gen Z raises concerns about reliance on AI, TikTok’s move this week to add an option limiting the amount of AI-generated content in young people’s feeds has been widely welcomed.

4. Y/N WATTPAD MEMES
Young people are loving a new TikTok trend inspired by cheesy Wattpad fan-fiction. Creators are flipping the “y/n” text style into deliberately ridiculous scenarios that poke fun at the genre. Ring any bells for the One Direction fanfic veterans among us?

5. THE DANISH DECEPTION
The latest episodic content sensation is the rollercoaster re-telling of a chaotic relationship across a 30-part TikTok series from creator Onyanka Ehie. Messy oversharing in bite-sized episodes, the series has racked up millions of views.

5 THINGS YOUNG PEOPLE ARE LOVING ON SOCIAL THIS WEEK

1. IRELAND’S WORLD CUP DREAM

Ireland’s remarkable wins over Portugal and Hungary mean our World Cup dreams are still alive. @troyparrott9 has been elevated to national hero status and the internet has been abuzz with reactions and memes, racking up millions of views.

2. TIMMY'S FUN 'ZOOM MARKETING MEETING'

@tchalamet and @A24 proved why they’re better than anyone at building hype for their movies with another incredibly successful online stunt, a genius 18-minute Zoom call with the studio’s marketing team to pitch ideas for the release of ‘Marty Supreme’.

3. TIKTOK BULLETIN BOARDS

People are loving @TikTok’s new in-app private channel giving creators and brands a way to speak directly to their fans and giving them first-look exclusives.

4. ZARA LARSSON TURNS FANS INTO ONLINE STARS

Pop star @ZaraLarsson’s fans have been going viral all week for joining her onstage each night during the choreo for her song ‘Lush Life’. The videos have millions of views across TikTok and the song itself even re-entered the Global Spotify chart.

5. ICE SPICE AND SPONGEBOB UNLIKELY COLLAB

The rapper @icespice's song for the upcoming Spongebob movie is sending the internet into a frenzy with its addictive chorus. Once you hear ”Spongebob big guy pants ok” it won't be leaving your head.

What does it look like when ad campaigns champion connection over consumption?

This time last year, to coincide with Black Friday, we launched our “Less Buying, More Being” campaign - part of our Good Life 2030 Ireland project.

It aimed to challenge the intense ‘buy more’ narrative of the season by inviting people to imagine a future of deeper connection with themselves, others and nature. The creative ran across print, cinema, radio, outdoor, and digital channels for over three months, reaching an estimated 3.5 million people (80% of Ireland’s population), thanks to the support of ten major media partners.

Our latest blog post (link in bio) shares some of the results of the campaign for the first time! They show that the project didn’t just raise awareness – by prompting internal reflection, peer dialogue and bringing leaders together, it catalysed a deeper sense of purpose and collective responsibility across the industry: 100% of participants agreed, “I want to spend more of my time collaborating with others in the industry to promote pro-environmental values.”

Thank you to all our collaborators and supporters who made this important work happen - especially @creativeireland and all the other agency partners. The full impact report for this project will be published soon!

What does it look like when ad campaigns champion connection over consumption?

This time last year, to coincide with Black Friday, we launched our “Less Buying, More Being” campaign - part of our Good Life 2030 Ireland project.

It aimed to challenge the intense ‘buy more’ narrative of the season by inviting people to imagine a future of deeper connection with themselves, others and nature. The creative ran across print, cinema, radio, outdoor, and digital channels for over three months, reaching an estimated 3.5 million people (80% of Ireland’s population), thanks to the support of ten major media partners.

Our latest blog post (link in bio) shares some of the results of the campaign for the first time! They show that the project didn’t just raise awareness – by prompting internal reflection, peer dialogue and bringing leaders together, it catalysed a deeper sense of purpose and collective responsibility across the industry: 100% of participants agreed, “I want to spend more of my time collaborating with others in the industry to promote pro-environmental values.”

Thank you to all our collaborators and supporters who made this important work happen - especially @creativeireland and all the other agency partners. The full impact report for this project will be published soon!

What does it look like when ad campaigns champion connection over consumption?

This time last year, to coincide with Black Friday, we launched our “Less Buying, More Being” campaign - part of our Good Life 2030 Ireland project.

It aimed to challenge the intense ‘buy more’ narrative of the season by inviting people to imagine a future of deeper connection with themselves, others and nature. The creative ran across print, cinema, radio, outdoor, and digital channels for over three months, reaching an estimated 3.5 million people (80% of Ireland’s population), thanks to the support of ten major media partners.

Our latest blog post (link in bio) shares some of the results of the campaign for the first time! They show that the project didn’t just raise awareness – by prompting internal reflection, peer dialogue and bringing leaders together, it catalysed a deeper sense of purpose and collective responsibility across the industry: 100% of participants agreed, “I want to spend more of my time collaborating with others in the industry to promote pro-environmental values.”

Thank you to all our collaborators and supporters who made this important work happen - especially @creativeireland and all the other agency partners. The full impact report for this project will be published soon!

What does it look like when ad campaigns champion connection over consumption?

This time last year, to coincide with Black Friday, we launched our “Less Buying, More Being” campaign - part of our Good Life 2030 Ireland project.

It aimed to challenge the intense ‘buy more’ narrative of the season by inviting people to imagine a future of deeper connection with themselves, others and nature. The creative ran across print, cinema, radio, outdoor, and digital channels for over three months, reaching an estimated 3.5 million people (80% of Ireland’s population), thanks to the support of ten major media partners.

Our latest blog post (link in bio) shares some of the results of the campaign for the first time! They show that the project didn’t just raise awareness – by prompting internal reflection, peer dialogue and bringing leaders together, it catalysed a deeper sense of purpose and collective responsibility across the industry: 100% of participants agreed, “I want to spend more of my time collaborating with others in the industry to promote pro-environmental values.”

Thank you to all our collaborators and supporters who made this important work happen - especially @creativeireland and all the other agency partners. The full impact report for this project will be published soon!

What does it look like when ad campaigns champion connection over consumption?

This time last year, to coincide with Black Friday, we launched our “Less Buying, More Being” campaign - part of our Good Life 2030 Ireland project.

It aimed to challenge the intense ‘buy more’ narrative of the season by inviting people to imagine a future of deeper connection with themselves, others and nature. The creative ran across print, cinema, radio, outdoor, and digital channels for over three months, reaching an estimated 3.5 million people (80% of Ireland’s population), thanks to the support of ten major media partners.

Our latest blog post (link in bio) shares some of the results of the campaign for the first time! They show that the project didn’t just raise awareness – by prompting internal reflection, peer dialogue and bringing leaders together, it catalysed a deeper sense of purpose and collective responsibility across the industry: 100% of participants agreed, “I want to spend more of my time collaborating with others in the industry to promote pro-environmental values.”

Thank you to all our collaborators and supporters who made this important work happen - especially @creativeireland and all the other agency partners. The full impact report for this project will be published soon!