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thisismachineza

Machine_

A creative agency where fearless minds lead to borderless creativity.
Read our latest news here:

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The Special Honours category at the 2026 Bookmark Awards exists for one reason: to recognise the work that actually moves our industry forward.

Lesego Kotane, MD of Machine_ and Special Honours juror, wants to see the case studies that prove great creative thinking and real commercial results aren't opposites. They're the same thing.

If you've done work that fits that brief, enter it now.
🚨 Entries close 28 April.
🔗 Link in bio.

#Bookmarks2026 #DigitalMarketing #IABBookmarks #PixelPerfect #EnterNow


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1 months ago


The future of our industry is being shaped right now – and we’re proud to see @alexdforrester and @soh_bang in the mix. Selected for the 6th @acasouthafrica Women in Leadership cohort, they’re stepping into a journey of growth, leadership, and real impact. Let’s go.


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4
1 months ago

The future of our industry is being shaped right now – and we’re proud to see @alexdforrester and @soh_bang in the mix. Selected for the 6th @acasouthafrica Women in Leadership cohort, they’re stepping into a journey of growth, leadership, and real impact. Let’s go.


64
4
1 months ago

Two creatives. One global programme.

@kwele__ and @soh_bangbang have been selected for the @lia_awards Creative LIAisons programme – learning from the best, pushing their thinking, and taking Machine a little further.

From online to Las Vegas … we’re showing up. Never Afraid.


166
19
1 months ago

Two creatives. One global programme.

@kwele__ and @soh_bangbang have been selected for the @lia_awards Creative LIAisons programme – learning from the best, pushing their thinking, and taking Machine a little further.

From online to Las Vegas … we’re showing up. Never Afraid.


166
19
1 months ago

We didn’t just launch Miracle Clean in South Africa. We made it speak fluent Mzansi.

A global powerhouse, re-engineered with local insight, cultural truth, and a deep understanding of how South Africans really clean, live, and shine. From strategy to storytelling, every touchpoint was built to connect – not copy.�That’s how you launch a miracle.

Client: @handyandy_sa, @unileversa
Senior Brand Manager: @thandolovevee

ECD: @papa_action
Creative Director: @roderick_laka
Art Director: @kwele__
Art Director: @dani_minutelli
Art Director: @soh_bangbang
Copywriter: @bosso.ke.tiido
Agency Producer: @thefreckledfacegirl
Group Account Director: @nawaal_alexander
Senior Account Manager: @megcronje
Strategy Director: @projecttafadzwa
Senior Strategist
Strategy: @kwena.semenya

Crew
Production Company: @incommon.productions
Director/ Photographer:@retang_sebeka
Executive Producer: @tidi__
Line Producer: @nomthadano
1st Assistant Director: @jacobmotsamai
Medic: @mthunzipixie
D.O.P: @jasonhaji
Focus Puller | 1st AC: @bhekicam
Loader | 2nd AC: Zinathi Maqwazima
DIT/VT: @grant.mov
DIT/VT Assistant: Vincent Matshaya
Sound: @rich_mohlari
BTS Videographer: @lu_mxalisa
Photographer Assistant: Obakeng
Photographer Assistant: Larry
Grip: @simphiwendulula
Best Boy Grip: Raymond Lebenya
Gaffer: @jeandup_7
Best Boy Lights: @tall_sekwane Sekwane Dlamini
Spark: Sibusiso Ngubeni
Spark: Sabelo Nkosi
Art Director: @sam_thestylist_
Props Master: @mduduzimthethwa
Art Assistant: Nkululeko Penya
Make-up & Hair: Monray Louw
Make-up & Hair: Amka Tonia
Unit Manager: Lincorn Mkhabela
Unit Assistant: Chad Machogo

Cast
Fulu Modibedi
Fanie Maribe
Samantha Carelse
@cleorinkwest
@ms_dippy
@the.book.of_k

Post Production: @tessafordpost
Voice over: @trevorgumbi


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2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago


This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago


This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

This is* who you’re asking to challenge the brief, push the work, and build it together.


179
6
2 months ago

That’s a wrap on 2025! From cultural resonance to creative relevance – our work with @spotifyafrica was seen, heard, and celebrated across the continent (and beyond). Here’s to louder ideas in 2026.


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4 months ago

Think you know digital marketing? Think again. Join @sarahbrowningdevilliers, who leads our B2B, internal comms, content marketing and CRM specialisations at Machine and Publicis Groupe Africa, on 19 November at 10:30 for a talk that will challenge everything you thought you knew about digital.

Don’t miss out! Grab your tickets now: https://digitalconference.co.za


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5 months ago

We got First Place in Film (July) at the @creativecirclesa Best of the Month Awards, for our work on @spotifyafrica's Khuphuka Nathi. Asibonge.


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6 months ago

From hosting our debut Loeries Masterclass to being inspired by the best of the best, here’s how @soh_bangbang, Senior Conceptual Art Director at Machine, spent the 2025 @loerieawards Creative Week.


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6 months ago


Another fearless moment for Machine. @sanlam_group Connect DigiMag: Client Whisperer Edition is shortlisted for Best Inter-Company Engagement at the 2025 International Content Marketing Awards!


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6 months ago

We’re turning up the volume this Heritage Day with sounds that make us proud to be South African. From timeless icons to hidden gems, this playlist celebrates the music that tells our story. Tap the link in our bio to listen.


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7 months ago

The work doesn’t just happen. It comes to life thanks to the creators being obsessed. Interrogating how it can be better. Adding. Cutting away. Sharpening. Until it is. Thankful to @loerieawards for this opportunity to be part of judging the best work, from Africa and the Middle East, repping @thisismachineza & @publicisgroupeafrica👨🏾‍⚖️🤌🏾 #loeries2025
#loeriescreativeweek #loeriesjudges #thegreathunger


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7 months ago


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