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Little insight into how we created the OILympics video for and with @studiobirthplace and @greenpeace .

@tim.timsmit.mit
@roflwyd

#vfx #visualeffects #cgi #3d #digitalart #filmmaking #motiongraphics #postproduction #render #animation #3dart

CGI Director, VFX Producer, Senior Supervisor | Tim Smit
Lead 3D Artist/FX TD | @dieuwerf
Lead 3D lighting/shading | @aerts_jeroen
Senior compositor and matte painter | @lousantos_art
Lighting/compositing | @matthijs.joor

Visual Effects crafted at | @dead.pixel.amsterdam

Onset VFX supervisor | Jeremy Hattingh
LIDAR capture | Pieter Louw
Motion capture | @hetnieuwekader
Mocap actor | @geoffrey_thompson
Additional digital matte painting | @vincent_van_der_klaauw

Client | @thewoolmarkcompany
Film Creative & Post Production | @studiobirthplace
Production Company | @parkvillage
Strategy & Campaign creative | @20something_london
Creatives / Film Directors | @jorikdozy & @silvanderwoerd , Studio Birthplace
Director Of Photography | @lennerthillege

CGI Director, VFX Producer, Senior Supervisor | Tim Smit
Lead 3D Artist/FX TD | @dieuwerf
Lead 3D lighting/shading | @aerts_jeroen
Senior compositor and matte painter | @lousantos_art
Lighting/compositing | @matthijs.joor

Visual Effects crafted at | @dead.pixel.amsterdam

Onset VFX supervisor | Jeremy Hattingh
LIDAR capture | Pieter Louw
Motion capture | @hetnieuwekader
Mocap actor | @geoffrey_thompson
Additional digital matte painting | @vincent_van_der_klaauw

Client | @thewoolmarkcompany
Film Creative & Post Production | @studiobirthplace
Production Company | @parkvillage
Strategy & Campaign creative | @20something_london
Creatives / Film Directors | @jorikdozy & @silvanderwoerd , Studio Birthplace
Director Of Photography | @lennerthillege

When it finally worked, the team was ecstatic. The final commercial is not only visually striking but also carries a powerful message—a perfect example of how VFX can support the narrative and elevate the final product into something truly eye-catching and unique.

I thank my team for bringing their extraordinary talents, energy and friendship to this project. This was truly done by the books, on all fronts.

When it finally worked, the team was ecstatic. The final commercial is not only visually striking but also carries a powerful message—a perfect example of how VFX can support the narrative and elevate the final product into something truly eye-catching and unique.

I thank my team for bringing their extraordinary talents, energy and friendship to this project. This was truly done by the books, on all fronts.

14+ Million views in the first week!
3 x Ad of the Day
5 x Ad of the Week
1 x NOWNESS Pick
Featuring on publications like The Drum, Creative Review, LBB (Little Black Book), ADWEEK, Forbes, designboom...

Our latest work has been generating quite some buzz, and we couldn’t be more proud!

‘Wear wool, not waste’, the new striking Woolmark commercial with hordes of ‘undead’ synthetic clothing rampaging through a city!One of the biggest challenges was transitioning the crowd from motion capture to ragdoll animation—where an agent falls and its body reacts naturally to the ground—followed by full-body cloth simulation. Our artists spent two months refining this system to ensure it was robust and realistic.

14+ Million views in the first week!
3 x Ad of the Day
5 x Ad of the Week
1 x NOWNESS Pick
Featuring on publications like The Drum, Creative Review, LBB (Little Black Book), ADWEEK, Forbes, designboom...

Our latest work has been generating quite some buzz, and we couldn’t be more proud!

‘Wear wool, not waste’, the new striking Woolmark commercial with hordes of ‘undead’ synthetic clothing rampaging through a city!One of the biggest challenges was transitioning the crowd from motion capture to ragdoll animation—where an agent falls and its body reacts naturally to the ground—followed by full-body cloth simulation. Our artists spent two months refining this system to ensure it was robust and realistic.

The climax of the vfx heavy sequence leads up to the actors removing oil clothing and revealing clean natural merino wool underneath. This was accomplished by shooting two plates, clean vs dirty, and morphing between them. The commercial perfectly addresses the fossil fuel issue inherently contained within the synthetic clothing industry. Check the full video at:

https://deadpixel.info/work/woolmark-wear-wool-not-fossil-fuel/
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart #pollution

The climax of the vfx heavy sequence leads up to the actors removing oil clothing and revealing clean natural merino wool underneath. This was accomplished by shooting two plates, clean vs dirty, and morphing between them. The commercial perfectly addresses the fossil fuel issue inherently contained within the synthetic clothing industry. Check the full video at:

https://deadpixel.info/work/woolmark-wear-wool-not-fossil-fuel/
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart #pollution

The digital magic used to craft the vision for this project was done in collaboration with the talented @lousantos_art at @dead.pixel.amsterdam . Using mainly 3ds max and nuke to accomplish this task. Additional work by @lukazabret , @gurkanyilmaz and @roflwyd .
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart

The digital magic used to craft the vision for this project was done in collaboration with the talented @lousantos_art at @dead.pixel.amsterdam . Using mainly 3ds max and nuke to accomplish this task. Additional work by @lukazabret , @gurkanyilmaz and @roflwyd .
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart

Brilliant commercial for Woolmark, directed by @silvanderwoerd and @jorikdozy from @studiobirthplace . We designed the entire project in 3D, transforming traditional storyboards into full fleshed out renders. Once we were happy, our team flew to South Africa. Cinematographer @lennerthillege and his team captured the amazing footage on camera. I also shot material as a second unit director, together with DOP Chaunne Blofield.
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart

Brilliant commercial for Woolmark, directed by @silvanderwoerd and @jorikdozy from @studiobirthplace . We designed the entire project in 3D, transforming traditional storyboards into full fleshed out renders. Once we were happy, our team flew to South Africa. Cinematographer @lennerthillege and his team captured the amazing footage on camera. I also shot material as a second unit director, together with DOP Chaunne Blofield.
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Explosive commercial for Philips Hue. Dragon blasting fire, what else do I need to say. @dead.pixel.amsterdam, with @roflwyd @gurkanyilmaz and @lousantos_art. Directed by @dannyboybruce.
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#cg #dailyrender #3dsmax #c4d #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #philips #signify #dragon #destruction #fantasyart

Beautiful Victoria Beer commercial directed by @salomonligthelm. I did the beam VFX, volcano and the marigold leaves disintegration. Check the complete commercial at: https://www.youtube.com/watch?v=_PhcbHgaQjg&ab_channel=VictoriaM%C3%A9xico
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#cg #dailyrender #3dsmax #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #victoriabeer🍺 #mediamonks #salomonlighthelm

Beautiful Victoria Beer commercial directed by @salomonligthelm. I did the beam VFX, volcano and the marigold leaves disintegration. Check the complete commercial at: https://www.youtube.com/watch?v=_PhcbHgaQjg&ab_channel=VictoriaM%C3%A9xico
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#cg #dailyrender #3dsmax #redshiftrender #fog #animation #vfx #behindthescenes #3drender #lighting #tyflow #animation #smokesimulation #texture #Realism #3dbreakdown #shortmovie #victoriabeer🍺 #mediamonks #salomonlighthelm

Short Jagermeister commercial I had the pleasure of working on with the amazing @roflwyd and @alex.rych. And of course @lousantos_art for some final matte painting tweaks.
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#cg #dailyrender #c4d #octanerender #fog #animation #vfx #behindthescenes #3drender #ocean #axyz #lighting #tyflow #animation #smokesimulation #texture #realism #3dbreakdown #shortmovie #jagermeister #tvc

Short Jagermeister commercial I had the pleasure of working on with the amazing @roflwyd and @alex.rych. And of course @lousantos_art for some final matte painting tweaks.
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#cg #dailyrender #c4d #octanerender #fog #animation #vfx #behindthescenes #3drender #ocean #axyz #lighting #tyflow #animation #smokesimulation #texture #realism #3dbreakdown #shortmovie #jagermeister #tvc