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We don’t deliver recipe boxes.
We don’t prepare delicious Italian cuisine.

We took the opportunity of a long overdue showreel update to clear our name and tell the world what GUSTO really means 🍿🎬

If Matt Berry had seen this, he would have agreed.

#productioncompany #commercialdirector #videoagency

We’re excited to share our latest campaign with Abbey Road and Gretsch Guitars celebrating Abbey Road’s first-ever musical instrument...the RS201 Studiomatic 🎸

5 years in the making, we brought this epic collaboration to life with a series of muso-first launch films capturing how the instrument was shaped by the people and processes from inside Studio Two.

Over a million views in the first two weeks 💥

We’ll post the full 17 minute mini-doc next week for the guitar heroes 🤘🏻

Director @blakeclaridge
EP @philmedders
Creative Director @tom.stani
Producer @jasmine_producer
Post-Producer @lmaryrichards
DP @mattgillan
1st AC @rebeccarichards_
2nd Camera @zakathorpe
Gaffer @redroadproductions
Spark @redroadproductions
Sound Recordist @christianwellsfilm
Runner Vic Moyo
Lead Editor @mitch.edit
Editor @zakathorpe
Colour @fszulc_colour
Colour Producer @producedbydan
Colour House @colourbyfawn
Audio mix/Sound design @nickrice5

For @whizzkidzuk and their “Childhood Can’t Wait” campaign, we set out to capture one simple truth: every child deserves a childhood that moves.

The charity wanted a film that felt nostalgic but urgent - a reminder that while most kids race through playgrounds and puddles without thinking twice, too many are still waiting for the right wheelchair to make that possible.

We built the story from a series of vignettes of childhood. These quiet, observational moments gave space for Charlie’s energy and joy to shine through. Watching her move, laugh, and live became the heartbeat of the film.

With @julietklottrup directing, her documentary eye brought a timeless honesty to every frame, with the result being a piece that feels both timeless and immediate, reminding us that childhood should be for everyone.

Director @julietklottrup
Creative Producer @jemma.levine
DOP @tom.stani
Executive Producer @philmedders
Editor @mitch.edit

Prod. Co @gusto.film
Client @whizzkidzuk

1 milllion views in 1 week. ⚡
️
That kind of response doesn’t happen by accident.

We built a bedroom set inside Fender HQ and teamed up with @mother_vulture to launch the new Gretsch Streamliner and Electromatic Jet Collection.

This campaign was about shifting perspective. Showing that Gretsch isn’t a relic from the past, but a force built for what’s next.

(And yeah, kicking a TV really drives that home.)

🎸

Crew
Director @blakeclaridge
Creative Producer @jemma.levine
Executive Producer @philmedders
DP @imtheshit
Cam Assist @zakathorpe
Creative Director @tom.stani
Gaffer @redroadproductions
Spark @redroadproductions
Editors @hanshootsfirst

Prod Co. @gusto.film
Client @officialgretsch

The Unlikely Way - a film that proves luxury can have a sense of humour.

Made with our friends at Magick for the brilliantly offbeat team at @studio.underd0g - this one celebrates craftsmanship and chaos in equal measure, directed by our very own @blakeclaridge

Part Willy Wonka, part Wes Anderson, it takes viewers inside a “watchmaking facility” where precision meets pink lemonade, flamingo feathers, and a few tears (literally). Founder Richard Benc and his real team star as themselves - with a cheeky cameo from Justin Hast.

Shot in @york_road_studio , we built and rebuilt worlds overnight, wheeling in paintable flats and handmade props to craft something that felt as tactile and playful as the brand itself.

It was an ambitious budget but that became the magic. Constraints shaped the style, and the result feels reflects the brand - bold, charming, and wonderfully unexpected.

Client @studio.underd0g
Prod Co. @gusto.film

Crew
Director @blakeclaridge
DP @tom.stani
Executive Producer @philmedders
Producer @jasmine_producer
Art Director @fainche_mc_ardle_
Art Assistant @melevansartworker
Gaffer @redroadproductions
Spark @georgie_callaghan_
1st AC @danzigg
HMU @ellienightingalemakeup & @elloiseindiaweddings
Editor @mitch.edit
Colourist @hansquires

Episode 2/4 – Impossible Until It’s Done

Child Protection • Mental‑Health AI • Migration

The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Gaffer Assistant/Runner @aaron_swinden
Editor @mitch.edit
Client @sussexuni

Episode 2/4 – Impossible Until It’s Done

Child Protection • Mental‑Health AI • Migration

The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Gaffer Assistant/Runner @aaron_swinden
Editor @mitch.edit
Client @sussexuni

Episode 2/4 – Impossible Until It’s Done

Child Protection • Mental‑Health AI • Migration

The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Gaffer Assistant/Runner @aaron_swinden
Editor @mitch.edit
Client @sussexuni

Episode 2/4 – Impossible Until It’s Done

Child Protection • Mental‑Health AI • Migration

The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Gaffer Assistant/Runner @aaron_swinden
Editor @mitch.edit
Client @sussexuni

Episode 2/4 – Impossible Until It’s Done

Child Protection • Mental‑Health AI • Migration

The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Gaffer Assistant/Runner @aaron_swinden
Editor @mitch.edit
Client @sussexuni

Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story.

Here are some powerful snapshots of it. ⚡

Director @tom.stani
DOP @ross_marshall_uk
Producer @jasmine_producer
Editor @mitch.edit

Prod. Co: @gusto.film
Client: @whizzkidzuk

Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story.

Here are some powerful snapshots of it. ⚡

Director @tom.stani
DOP @ross_marshall_uk
Producer @jasmine_producer
Editor @mitch.edit

Prod. Co: @gusto.film
Client: @whizzkidzuk

Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story.

Here are some powerful snapshots of it. ⚡

Director @tom.stani
DOP @ross_marshall_uk
Producer @jasmine_producer
Editor @mitch.edit

Prod. Co: @gusto.film
Client: @whizzkidzuk

Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story.

Here are some powerful snapshots of it. ⚡

Director @tom.stani
DOP @ross_marshall_uk
Producer @jasmine_producer
Editor @mitch.edit

Prod. Co: @gusto.film
Client: @whizzkidzuk

Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story.

Here are some powerful snapshots of it. ⚡

Director @tom.stani
DOP @ross_marshall_uk
Producer @jasmine_producer
Editor @mitch.edit

Prod. Co: @gusto.film
Client: @whizzkidzuk

There are jobs that fill your reel, and there are jobs that fill your heart.

For us, this was both.

We partnered with @samaritanscharity to create a film that puts urgency and human connection at its core. Shot on the streets of Hove with real Samaritans volunteers, this piece gives voice to those who usually do the listening.

For some, tomorrow is really too late. We hope, in our small way, we’ve managed to help those that need it.

💚

Prod. Co: @gusto.film

Crew List:
Director @tom.stani
Creative Director @blakeclaridge
DOP @thehenrygill
Senior Producer @jasmine_producer
Executive Producer @philmedders
Focus Puller @hcolemanfilm
Gaffer @redroadproductions
Spark @teacosey96
Talent Coordinator @jemma.levine.producer
Makeup Artist @annelie_bystrom
Production Assistant @zakathorpe
Editor @samrookes
Editor @mitch.edit
Colourist @fszulc_colour
Colour producer @producedbydan
Colour house @colourbyfawn
Sound Mix @tom.stani

Client @samaritanscharity

Lead talent @dan_crowder1

💚

Episode 1/4 – Impossible Until It’s Done

Quantum Computing • Eco‑acoustics • Podoconiosis

The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Production Assistant - Raha Salehi
Editor @mitch.edit
Client @sussexuni

Episode 1/4 – Impossible Until It’s Done

Quantum Computing • Eco‑acoustics • Podoconiosis

The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Production Assistant - Raha Salehi
Editor @mitch.edit
Client @sussexuni

Episode 1/4 – Impossible Until It’s Done

Quantum Computing • Eco‑acoustics • Podoconiosis

The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Production Assistant - Raha Salehi
Editor @mitch.edit
Client @sussexuni

Episode 1/4 – Impossible Until It’s Done

Quantum Computing • Eco‑acoustics • Podoconiosis

The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Production Assistant - Raha Salehi
Editor @mitch.edit
Client @sussexuni

Episode 1/4 – Impossible Until It’s Done

Quantum Computing • Eco‑acoustics • Podoconiosis

The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
2nd Cam @joesampson_dop
Producer @jasmine_producer
Production Assistant - Raha Salehi
Editor @mitch.edit
Client @sussexuni

“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.”
- @philosopherofkaos8829

Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
EP @philmedders
Spark - Gianni Morreale
Editor @mitch.edit

“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.”
- @philosopherofkaos8829

Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
EP @philmedders
Spark - Gianni Morreale
Editor @mitch.edit

“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.”
- @philosopherofkaos8829

Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
EP @philmedders
Spark - Gianni Morreale
Editor @mitch.edit

“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.”
- @philosopherofkaos8829

Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
EP @philmedders
Spark - Gianni Morreale
Editor @mitch.edit

“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.”
- @philosopherofkaos8829

Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest.

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
EP @philmedders
Spark - Gianni Morreale
Editor @mitch.edit

Orange just dropped their first ever turntable.

As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment.

Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY.

🧡

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
Creative Producer @jemma.levine.producer
EP @philmedders
Editor @mitch.edit

Client @orangeamplifiers

Orange just dropped their first ever turntable.

As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment.

Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY.

🧡

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
Creative Producer @jemma.levine.producer
EP @philmedders
Editor @mitch.edit

Client @orangeamplifiers

Orange just dropped their first ever turntable.

As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment.

Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY.

🧡

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
Creative Producer @jemma.levine.producer
EP @philmedders
Editor @mitch.edit

Client @orangeamplifiers

Orange just dropped their first ever turntable.

As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment.

Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY.

🧡

Prod. Co: @gusto.film

Director @blakeclaridge
DOP @tom.stani
Creative Producer @jemma.levine.producer
EP @philmedders
Editor @mitch.edit

Client @orangeamplifiers

Our mission was to thrust Higgidy Pies into a more urban dwelling, gen z market, creating a spec ad that represented a range of demographics and diets with just a single actor. 🥧

We designed custom virtual kitchen backgrounds and used an OLED screen with half-sets and props to wrap around our talent.

We focused on creating sensationalist camera interactions with the food and character using a 360-degree camera rig to perform continuous camera rotations and rolls. This fluidity, along-side VFX transitions, extra steam, and sound design, tied the piece into a sensory feast - ultimately rumbling the tummies of the viewers.

Bonus points if you can name the inspiration for the music score. 📸

@blakeclaridge - Director
@jemma.levine.producer - Creative Producer
@jasmine_producer - Senior Producer
@tom.stani - DP
@joesampson_dop - Gaffer
Nick Rice - Composer
@mitch.edit - Editor
Richard Payne - VFX

@gusto.film - Creative & Production