UP Event Group
People-Driven, Talent Focused
Weddings | Corporate | Production
NOW BOOKING 2026 & BEYOND
This has been years in the making and it’s finally happening. Friends… you have no idea how excited I am to unveil this endeavor and getit off the ground. I am collaborating with some of the finest folks in the Twin Cities to do more… together.
Uniting my favorite peers under the same brand is a dream come true. Meet 🆙!!!
Follow @upeventgroup to stay up to date on all the happenings and PLEASE come to our party tonight!! I love you all 🥹
Fun fact: first wedding that Zach and I attended together, @bennynord was the incredible DJ🎉 23 weddings later and 5 with Benny on the turn table(including our own)- he is hands down the best of the best, if you know you know!
When he reached out last year asking about branding + web for his new event entertainment brand, I thought I was dreaming. Ben was a joy to work with as a wedding vendor AND as a client.
Thursday @upeventgroup launched with a bang- it was the most EPIC brant event truly ever. The team brought the branding to life in such creative, vibrant and detailed ways while also killing it with brand standards- also a creatives dream! Not to mention we got downn all night, the event of the summer!
Cheers to UP & the future🥂💚

Introducing 🆙
We are a team of DJs, hosts, and entertainers committed to throwing a proper party.
We take a people-driven, talent focused approach to planning and executing collaborative events! We can’t wait to work with you ✨
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup
had a triple last weekend, frickin loved it, 3/3
• @woodsandcoweddings for Katie and Mack - college era hip hop galore, haven’t played “Love Me” in a minute so that was tight. My in laws were there so I let my mom in law give it a whirl
• @nicolletislandpavilion for Joey and Nicholle - a lot of remixes and bootlegs, crowd was rockin with those a lot, especially to classics. turned the corner to college party anthems and EDM remixes and was lit.
• @amswedinstitute for Alex and Rebecca with @ben.cline - millennial nostalgia, nearly exclusively hip hop and EDM, threw on the regular “Shook Me All Night Long” at the end for Greg at the end lmao s/o Greg for the patience on that one.
I’ll chop up more video eventually but here’s some stuff + the set ups. The gear does not make the DJ but lemme tell ya, it’s been nice to leave no doubt as to whether or not the crowd’s in good hands. 2027 bookings going on rn baybeeeeee hit up the link in bio or @upeventgroup

@kernco.disco appreciation post • thank you @joybyjo for sending me things to post. thank you @ashleyskeieevents for the added vibes 💐
Here’s the deal, and this goes for all our DJs, especially when thinking about weddings. Everything is so intentional. You’re making decisions about everything from linens to candles to flowers, etc. We feel that way about the music of course, but we also feel that, if you’re investing all this energy into the design of your day, your DJ should also look good (in Collin’s case, that goes for his suit *and* his set up). Cable management doesn’t get the attention it deserves on wedding Pinterest boards, but feel free to ask us about the importance of it when you book a discovery call for your 2027 or 2028 date (try to keep your answer under 25 minutes, @bennynord).
Sorry for the coffee rant. Have a great day.
@kernco.disco appreciation post • thank you @joybyjo for sending me things to post. thank you @ashleyskeieevents for the added vibes 💐
Here’s the deal, and this goes for all our DJs, especially when thinking about weddings. Everything is so intentional. You’re making decisions about everything from linens to candles to flowers, etc. We feel that way about the music of course, but we also feel that, if you’re investing all this energy into the design of your day, your DJ should also look good (in Collin’s case, that goes for his suit *and* his set up). Cable management doesn’t get the attention it deserves on wedding Pinterest boards, but feel free to ask us about the importance of it when you book a discovery call for your 2027 or 2028 date (try to keep your answer under 25 minutes, @bennynord).
Sorry for the coffee rant. Have a great day.
@kernco.disco appreciation post • thank you @joybyjo for sending me things to post. thank you @ashleyskeieevents for the added vibes 💐
Here’s the deal, and this goes for all our DJs, especially when thinking about weddings. Everything is so intentional. You’re making decisions about everything from linens to candles to flowers, etc. We feel that way about the music of course, but we also feel that, if you’re investing all this energy into the design of your day, your DJ should also look good (in Collin’s case, that goes for his suit *and* his set up). Cable management doesn’t get the attention it deserves on wedding Pinterest boards, but feel free to ask us about the importance of it when you book a discovery call for your 2027 or 2028 date (try to keep your answer under 25 minutes, @bennynord).
Sorry for the coffee rant. Have a great day.
What was your guess?!
Thanks @djevensteve for the quick hit acapella outro to make this transition eeeeeeeeez
happy birthdayerer to our ultimate glue guy @_edererer
THANK YOU MAESTRO 🫡 to the guy on our team who digs harder for edits than anyone we’ve met, introducing us to new sounds, and being just as eager to crush a wedding as help plan an underground pop up event, Joe, we love you ❤️
👋 if you needed a refresher on who we are, we’re a team of DJs based in Minnesota but available anywhere you could potentially place a DJ. We also prioritize doing bits on the internet in lieu of actual organic and paid social media growth because it’s more fun this way.
this is one of my fav, albeit simple and unimpressive, transitions cuz putting Lil Jon over a guitar solo just makes sense in my brain. The dj at your wedding should be able to do these things, man. It’s the bare minimum. it does not need to be me (you could do a lot worse tho lmao check the reviews). not every dj is for every couple or event. it does need to be someone who cares about the execution and history of the craft. it does need to be someone who has experience both in and outside of weddings. it does need to be someone you’re confident in. it should not feel like a dice roll. vet your djs. look for videos. ask for example mixes. go wolves. see ya later
please enjoy my Saturday DJing a wedding in northeast Minneapolis, a thing I will never not enjoy nor take for granted. big love to @myeventbuddee, @thewhimevents, @phosevents, @nlfxpro, and @emiaudio. Congrats to Emily and Isaiah, thank you for the chance to play so much Glorilla and Sexyy Red

Happy Wednesday evening. The content calendar called for some hot pics of @kernco.disco and @novasounds_ from @ilea_msp’s Star Awards, captured by @andrewvickphotography
Linen Effects @lineneffects
AV For You @av.for.you
Crave Catering @cravecateringmn
PHOS @phosevents
D’Amico @damicohospitality
Audio Logic Systems @audiologicsystems
MB Designs @mbdesigns
Rhodey Stark Event @rhodeystark_events
Village Floral @village.floral
alpha graphics @alphagraphics_minneapolis
Fire Up Creative @fire_up_video
Ignite Lighting @igniteeventgroup
Lunds & Byerlys @lundsandbyerlyscatering
Botany Creative Works @botanycreativeworks
Style Architects Weddings @stylearchitectsweddings
Festivities @festivitiesmn
Brand/Booth @thebrandbooth
Rush River @rushriverscenic
Extraordinary Events @extraordinaryevents
Big guys bbq roadhouse @bigguysbbqroadhouse
Anna Mazumdar (Room Design) @a.m.r.b.mazumdar
UP Event Group @upeventgroup
Jenna Culley Events @jennaculleyevents
Annabelle House @annabellehousemn

Happy Wednesday evening. The content calendar called for some hot pics of @kernco.disco and @novasounds_ from @ilea_msp’s Star Awards, captured by @andrewvickphotography
Linen Effects @lineneffects
AV For You @av.for.you
Crave Catering @cravecateringmn
PHOS @phosevents
D’Amico @damicohospitality
Audio Logic Systems @audiologicsystems
MB Designs @mbdesigns
Rhodey Stark Event @rhodeystark_events
Village Floral @village.floral
alpha graphics @alphagraphics_minneapolis
Fire Up Creative @fire_up_video
Ignite Lighting @igniteeventgroup
Lunds & Byerlys @lundsandbyerlyscatering
Botany Creative Works @botanycreativeworks
Style Architects Weddings @stylearchitectsweddings
Festivities @festivitiesmn
Brand/Booth @thebrandbooth
Rush River @rushriverscenic
Extraordinary Events @extraordinaryevents
Big guys bbq roadhouse @bigguysbbqroadhouse
Anna Mazumdar (Room Design) @a.m.r.b.mazumdar
UP Event Group @upeventgroup
Jenna Culley Events @jennaculleyevents
Annabelle House @annabellehousemn
This is what DODs Day is all about, bringing everyone together!
Huge shoutout to DJ Benny Nord for helping create an unforgettable experience with music, entertainment, and a KIDS RAVE for the whole family.
Good time for the kids. Even better for the parents.
Don’t forget to register! It’s free, and we can’t wait to see you there.
#downsyndromeawareness #theluckyfew #specialneedsparenting #downsyndromelove #downsyndromeisbeautiful
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