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BIG NEWS: Virtue’s Healing Oil has been named one of the 100 Greatest Hair Products of All Time! Read the full story now.

BIG NEWS: Virtue’s Healing Oil has been named one of the 100 Greatest Hair Products of All Time! Read the full story now.

GRWM: sundown to sun up edition. 🌙 ➡️☀️ Allow me to introduce you to the ✨NEW✨ @virtuelabs Overnight Scalp & Hair Elixir— with hyaluronic acid and skincare-inspired ingredients that deeply nourish your scalp and support healthier hair growth.💧🌿 Wake up and keep the party going, thanks to Virtue’s patented Alpha Keratin 60ku® protein that helps repair, protect, and transform your hair from the inside out. 🧬 Healthy beautiful hair, all day and night.

If you are new here, meet Virtue®

We are the only biotech hair care brand using Alpha Keratin 60ku®, a patented, 100% bio-identical keratin that refills & replaces keratin lost due to daily damage.

Because creativity isn’t just for the kids. 🫟

Draw up a routine that works for you. Our go-to pick? Volumizing Mousse. It creates lift at the roots and soft, touchable volume through the lengths.

Apply to damp hair and work through your roots before heat styling. The result is voluminous hair that feels like a finished masterpiece. 🎨

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.

Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.

At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.

#withVirtue

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.

Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.

At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.

#withVirtue

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.

Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.

At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.

#withVirtue

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.

Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.

At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.

#withVirtue

For their Met Gala debut together, co-chair Nicole Kidman and Sunday Rose stepped out with a shared hair story - one of strength, softness, and modern glamour, brought to life by Virtue Creative Director Adir Abergel.

Defined by sleek lengths, subtle movement, and mirror-like shine, the look was designed to feel both connected and individually expressive.

At the center: Virtue’s Healing Oil, delivering the luminous, light-catching finish seen on the carpet.

#withVirtue

For everything she does 🫶

Give her a routine that keeps her hair feeling as good as she makes everything else feel.

For the moms always in motion 🔄

Throw it in your purse, reach for it whenever you can, keep your hair feeling bouncy no matter where the day takes you.

Healthy hair = only thing on our mind ✨🙏

Mark your calendar 🗓️

Virtue is part of @sephora Oh Hair Yeah Event - shop Flourish favorites today, and don’t miss out on deals on Correct Collection the 30th.

GIVEAWAY ✨Today, we’re celebrating the artists behind every great head of hair.
 
In honor of National Hairstylist Appreciation Day, we’re treating 2 winners to a full lineup of our salon favorites- including your choice of shampoo + conditioner backbar duo, Healing Oil, 6-in-1 Styler, Frizz Block Spray, Un-Frizz Cream, Volumizing Mousse, Damage Reverse Serum, and Restorative Treatment Mask. One for you, and one for your stylist bestie ✂️
 
A curated kit designed for stronger, healthier hair - behind the chair and beyond. 🫶
 
To enter:
💫 Like this post
💫 Follow @virtuelabs
💫 Tag your stylist bestie (each tag = 1 entry)
 
Entries close at 11:59 EST April 28th, 2026. Open U.S. only, entrants must be 18+. Winners will be contacted by DM by @virtuelabs only—please stay away from imitators.

GIVEAWAY ✨Today, we’re celebrating the artists behind every great head of hair.
 
In honor of National Hairstylist Appreciation Day, we’re treating 2 winners to a full lineup of our salon favorites- including your choice of shampoo + conditioner backbar duo, Healing Oil, 6-in-1 Styler, Frizz Block Spray, Un-Frizz Cream, Volumizing Mousse, Damage Reverse Serum, and Restorative Treatment Mask. One for you, and one for your stylist bestie ✂️
 
A curated kit designed for stronger, healthier hair - behind the chair and beyond. 🫶
 
To enter:
💫 Like this post
💫 Follow @virtuelabs
💫 Tag your stylist bestie (each tag = 1 entry)
 
Entries close at 11:59 EST April 28th, 2026. Open U.S. only, entrants must be 18+. Winners will be contacted by DM by @virtuelabs only—please stay away from imitators.

We’re proud to share that our Strength & Shield Leave-In Conditioner has been named a winner of the @elleusa First Class Beauty Award. ✨

Designed to strengthen, protect, and effortlessly detangle, it’s become a daily essential for healthier, more resilient hair. #withVirtue

We’re proud to share that our Strength & Shield Leave-In Conditioner has been named a winner of the @elleusa First Class Beauty Award. ✨

Designed to strengthen, protect, and effortlessly detangle, it’s become a daily essential for healthier, more resilient hair. #withVirtue

Final hours 🕚

Today marks the final day to shop your Virtue favorites on sale for the @sephora savings event - online and in-app