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A view of the main space at the one of a kind Puma Arcade on the Las Vegas Blvd developed in house by the @recursive.digital team within the new @puma_vegas flagship store, where you get to be the character as you take on Soccer, Running and Golf across the city to make the top of the leaderboard. With realtime rendering in @unrealengine combined with several universes of lighting, 3D surround sound, markerless motion capture and player control built with @touchdesigner, it offers a truly unique immersive experience.#samsung #immersiveexperience #meyersound #benq #arcade #gaming #retrogaming #lasvegas #realtimerendering #creativedesign

A view of the main space at the one of a kind Puma Arcade on the Las Vegas Blvd developed in house by the @recursive.digital team within the new @puma_vegas flagship store, where you get to be the character as you take on Soccer, Running and Golf across the city to make the top of the leaderboard. With realtime rendering in @unrealengine combined with several universes of lighting, 3D surround sound, markerless motion capture and player control built with @touchdesigner, it offers a truly unique immersive experience.#samsung #immersiveexperience #meyersound #benq #arcade #gaming #retrogaming #lasvegas #realtimerendering #creativedesign

A behind the scenes shot from our latest iteration of our arcade experience built for Puma now live on the Las Vegas strip. #interactive #arcade #arcadegames #lasvegasstrip #puma #arcademachine #unrealengine #touchdesigner @touchdesigner @unrealengine #nofilterneeded #retroaesthetic #retrogaming @puma.usa @vegas @lasvegaslocally

Revisiting our work in person in #newyorkcity a year on from our 2023 install for @puma.usa on #5thavenue on our recent USA road trip! The @puma Arcade opened almost one year ago in the NYC Flagship store and has been going strong ever since having seen record numbers of interaction over the last 12 months. A unique physical arcade experience in which you are the character across three game choices based on Soccer, Golf and Running in the virtual streets of New York City. #unrealengine #touchdesigner #arcade #gamification #retail #interactive #retroaesthetic @touchdesigner @unrealengine@newyorkcity.explore

Two years ago today, we were in the Studio with flights booked and hearts racing, ready to launch the very first PUMA Arcade at Puma’s 5th Avenue flagship store in the heart of #manhattan . That moment marked the culmination of 12 intense, fast-paced months filled with bold ideas, tireless development, and an extraordinary collaboration with the amazing Corey del zotto and @azadoooooooo. What began as an exciting creative challenge quickly evolved into a whirlwind journey, one driven by imagination, relentless problem-solving, and a shared ambition to reimagine retail experiences.
Exactly one year later, that same journey brought us to #lasvegas, where we scaled the vision even further for the second installment of #puma Arcade, dreaming bigger, pushing boundaries, and proving what’s possible when creativity and innovation align.
Now, two years on, it feels like the perfect moment to pause and reflect on how far we’ve come and to say thank you.
To Corey and Azadeh, thank you for being such incredible collaborators and for trusting us with this vision. Working with you and the wider PUMA team has been nothing short of inspiring.
And a special shout-out to our friend Richard Jackson at Plume Films for bringing the magic to life with those killer visual effects in the promo video 🎮✨ Built with @unrealengine and @touchdesigner.
Here’s to bold ideas, brave partners, and the power of play.
#PUMAArcade #ExperientialDesign #RetailInnovation #ImmersiveExperience #CreativeTech #BrandExperience #NYCtoVegas #DigitalExperiences #GratitudePost #Throwback @touchdesigner @unrealengine

Realtime experiments using StreamDiffusion using the amazing work of @dotsimulate using a live webcam feed to drive the image generation. Here the keyword is “Manhattan Sunset” #generativegraphics #aiart @touchdesigner #Touchdesigner

After a tough year for the team, this was a win that we really needed! Thanks to the @creativepool_ judges for their kind words and thanks to the @recursive.digital team for all the efforts 🙌🏻

@creativepool_ #creative #agency #gold #winner

@creativepool_winners!