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Hi, I’m Elke, founder of @keepcommunicating . My strength is communication that connects the dots. Flexible and need based. Short-term support or a long-term collaboration. Hybrid or IRL.
 
Think of me as your hands-on, go-to partner when it comes to:
* Strategic communication
* Brand development
* PR campaigns
* Collaborations
* Media training
* Messages & narrative
* Pitch strategies

What to show, what to leave out, what still represents me today? Lately, I have been pulling together a summary of clippings, collaborations and campaigns for my portfolio. Not through deep research, just intuitively. A sweet memory lane down the years, with a fair amount of killing-your-darlings.

And as I turned everything into black and white layouts, it made me think of the media monitoring copies that arrived in brown envelopes on my desk. Piles of paper press clippings that told the story of years of PR work.

To everyone who recognizes any of these clippings, it has been a privilege to shape these moments together.

#KeepCommunicating #pr #brandstrategy

What to show, what to leave out, what still represents me today? Lately, I have been pulling together a summary of clippings, collaborations and campaigns for my portfolio. Not through deep research, just intuitively. A sweet memory lane down the years, with a fair amount of killing-your-darlings.

And as I turned everything into black and white layouts, it made me think of the media monitoring copies that arrived in brown envelopes on my desk. Piles of paper press clippings that told the story of years of PR work.

To everyone who recognizes any of these clippings, it has been a privilege to shape these moments together.

#KeepCommunicating #pr #brandstrategy

What to show, what to leave out, what still represents me today? Lately, I have been pulling together a summary of clippings, collaborations and campaigns for my portfolio. Not through deep research, just intuitively. A sweet memory lane down the years, with a fair amount of killing-your-darlings.

And as I turned everything into black and white layouts, it made me think of the media monitoring copies that arrived in brown envelopes on my desk. Piles of paper press clippings that told the story of years of PR work.

To everyone who recognizes any of these clippings, it has been a privilege to shape these moments together.

#KeepCommunicating #pr #brandstrategy

What to show, what to leave out, what still represents me today? Lately, I have been pulling together a summary of clippings, collaborations and campaigns for my portfolio. Not through deep research, just intuitively. A sweet memory lane down the years, with a fair amount of killing-your-darlings.

And as I turned everything into black and white layouts, it made me think of the media monitoring copies that arrived in brown envelopes on my desk. Piles of paper press clippings that told the story of years of PR work.

To everyone who recognizes any of these clippings, it has been a privilege to shape these moments together.

#KeepCommunicating #pr #brandstrategy

If strengthening your communication is on the agenda for next year, I am happy to sent you a Keep Comms kit with more info.

Just drop me line. Keep Connecting!

If strengthening your communication is on the agenda for next year, I am happy to sent you a Keep Comms kit with more info.

Just drop me line. Keep Connecting!

You draw an egg and end with a bunny.

From a simple line to the perfect picture. I guess there’s a metaphorical lesson in this, but I’ll leave that with you.

Happy Easter week-end

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One year of Keep Communicating today. Never a dull moment.

I’ve learned more this past year than in the ten before. Finding my own voice, while building on years of experience. That brought energy. Perspective. Challenges. It wasn’t all hallelujah. But it did remind me why I do this. Bringing clarity to what matters, and shaping it into stories that land and connect.

A year of thinking and doing. Learning and developing. Projects coming, going and coming back. Some days full on. Some days giving room to breathe. Moving between different worlds. From sports to art. From strategy to launch. From deadlines to things that slowly take shape.

So grateful for the people around me. The ones I’ve worked with before. The ones I’ve met along the way. The ones I’m still working with. The ones who always have my back. People who care.

Here’s to the storytellers, the changemakers, the creatives, the mentors. This only works because of you. 💚

#KeepCelebrating #KeepLearning #KeepCommunicating

One of the most thoughtfully designed events I’ve been to in a while. No big stage, no ego-driven performers. The focus was on the guests. And on beans. Which felt surprisingly cool.

All credits to @fooddesignplayground for flipping the script in the wholesome food world. This could have easily turned into something dusty or granola. Or as they put it: this isn’t lentil soup in a sad corner. Instead, it felt elevated. Closer to a fashion or design event.

Initiated by @marije_vogelzang , and you can feel her design background in every detail. In the experience, the space, in how everything comes together.

A shout-out to everyone involved. We made houmous with mindfully self-peeled chickpeas at the long table of @dewildeboerin . Learned how to shake a purple cocktail with aquafaba (and a hint of matcha) from the lovely Jennifer @berryboxpics . And picked up the mindset of permaculture with @sylvia_avontuur .

Thank you @esther_coppoolse for shaking, mashing, tasting and finding our way through it all, sometimes blindfolded

One of the most thoughtfully designed events I’ve been to in a while. No big stage, no ego-driven performers. The focus was on the guests. And on beans. Which felt surprisingly cool.

All credits to @fooddesignplayground for flipping the script in the wholesome food world. This could have easily turned into something dusty or granola. Or as they put it: this isn’t lentil soup in a sad corner. Instead, it felt elevated. Closer to a fashion or design event.

Initiated by @marije_vogelzang , and you can feel her design background in every detail. In the experience, the space, in how everything comes together.

A shout-out to everyone involved. We made houmous with mindfully self-peeled chickpeas at the long table of @dewildeboerin . Learned how to shake a purple cocktail with aquafaba (and a hint of matcha) from the lovely Jennifer @berryboxpics . And picked up the mindset of permaculture with @sylvia_avontuur .

Thank you @esther_coppoolse for shaking, mashing, tasting and finding our way through it all, sometimes blindfolded

One of the most thoughtfully designed events I’ve been to in a while. No big stage, no ego-driven performers. The focus was on the guests. And on beans. Which felt surprisingly cool.

All credits to @fooddesignplayground for flipping the script in the wholesome food world. This could have easily turned into something dusty or granola. Or as they put it: this isn’t lentil soup in a sad corner. Instead, it felt elevated. Closer to a fashion or design event.

Initiated by @marije_vogelzang , and you can feel her design background in every detail. In the experience, the space, in how everything comes together.

A shout-out to everyone involved. We made houmous with mindfully self-peeled chickpeas at the long table of @dewildeboerin . Learned how to shake a purple cocktail with aquafaba (and a hint of matcha) from the lovely Jennifer @berryboxpics . And picked up the mindset of permaculture with @sylvia_avontuur .

Thank you @esther_coppoolse for shaking, mashing, tasting and finding our way through it all, sometimes blindfolded

One of the most thoughtfully designed events I’ve been to in a while. No big stage, no ego-driven performers. The focus was on the guests. And on beans. Which felt surprisingly cool.

All credits to @fooddesignplayground for flipping the script in the wholesome food world. This could have easily turned into something dusty or granola. Or as they put it: this isn’t lentil soup in a sad corner. Instead, it felt elevated. Closer to a fashion or design event.

Initiated by @marije_vogelzang , and you can feel her design background in every detail. In the experience, the space, in how everything comes together.

A shout-out to everyone involved. We made houmous with mindfully self-peeled chickpeas at the long table of @dewildeboerin . Learned how to shake a purple cocktail with aquafaba (and a hint of matcha) from the lovely Jennifer @berryboxpics . And picked up the mindset of permaculture with @sylvia_avontuur .

Thank you @esther_coppoolse for shaking, mashing, tasting and finding our way through it all, sometimes blindfolded

One of the most thoughtfully designed events I’ve been to in a while. No big stage, no ego-driven performers. The focus was on the guests. And on beans. Which felt surprisingly cool.

All credits to @fooddesignplayground for flipping the script in the wholesome food world. This could have easily turned into something dusty or granola. Or as they put it: this isn’t lentil soup in a sad corner. Instead, it felt elevated. Closer to a fashion or design event.

Initiated by @marije_vogelzang , and you can feel her design background in every detail. In the experience, the space, in how everything comes together.

A shout-out to everyone involved. We made houmous with mindfully self-peeled chickpeas at the long table of @dewildeboerin . Learned how to shake a purple cocktail with aquafaba (and a hint of matcha) from the lovely Jennifer @berryboxpics . And picked up the mindset of permaculture with @sylvia_avontuur .

Thank you @esther_coppoolse for shaking, mashing, tasting and finding our way through it all, sometimes blindfolded

A RULE WITHOUT CONTEXT. A MESSAGE DISCONNECTED FROM REALITY.

Earlier this month, standing on top of a mountain and surrounded by piles of snow, I came across a traffic sign stating that cycling was forbidden. No road, track or bicycles in sight.

Last week, during a lecture at @nyenrodebu by Ruben Dummer from @duwtje , we spoke about the kind of campaigns that make perfect sense on paper, but miss what is actually happening on the ground. We were reminded that communication starts with asking whether the message fits the moment, the environment and the people it is meant for.

Relevance begins when communication drops the blahblah and connects the dots that actually matter. It’s about reading the room, or the landscape in this case.

Grateful to have played a small part in the becoming of this project. And getting the chance to work with, and learn from @piet.paris alongside @mariekeneleman and @iloveillustrationgallery

Images: Piet Paris & Timo Sorber

Grateful to have played a small part in the becoming of this project. And getting the chance to work with, and learn from @piet.paris alongside @mariekeneleman and @iloveillustrationgallery

Images: Piet Paris & Timo Sorber

Grateful to have played a small part in the becoming of this project. And getting the chance to work with, and learn from @piet.paris alongside @mariekeneleman and @iloveillustrationgallery

Images: Piet Paris & Timo Sorber

Grateful to have played a small part in the becoming of this project. And getting the chance to work with, and learn from @piet.paris alongside @mariekeneleman and @iloveillustrationgallery

Images: Piet Paris & Timo Sorber

Grateful to have played a small part in the becoming of this project. And getting the chance to work with, and learn from @piet.paris alongside @mariekeneleman and @iloveillustrationgallery

Images: Piet Paris & Timo Sorber

Turning thinking into story, and story into something that resonates.

Lately, much of my work at Keep Communicating centres on the growing importance of human connection and craftsmanship in how we build the future. Next weekend, this becomes very tangible in the Swiss Alps.

On 17 January, a small group will gather for Le Goût des Cimes, a guided winter walk in Sarreyer led by Francine Vogt of @monts.via , rooted in local knowledge of the Val de Bagnes. The walk connects nature, food, local producers and artisanship, and ends back in the village with an informal apéro in the barn at Le Baron Perché, hosted by @vanessa_rothschild .

On the surface, it’s a hike. In practice, it’s a living example of how meaning is shaped through community, seasonality and place. And in this case with phenomenal mountain views.

Working alongside Vanessa on the becoming of @le.baron.perche , I see from up-close how a space can unlock creativity and allow ideas to grow differently, more regeneratively. Often, it begins by daring to slow down enough to truly listen and connect with people in your network or community. Our meaningful conversations with Anna Nyren @annapannanyren this week were a powerful reminder of that.

If you happen to be in the region and feel drawn to a thoughtful way of spending a winter day, you should definitely join.

Details and sign-up via montsetvia.ch

So excited to be working with graphic artist @piet.paris on the communication and positioning of his upcoming portfolio exhibition. The project centres on never-before-seen work developed through his recent studies and new graphic techniques.

Also very happy to be collaborating with @mariekeneleman on the social layer. Reunited, and it feels so good.

Net mijn BTW over Q4 afgerond. Voorafgegaan door een periode van het hoogst mogelijke uitstelgedrag. Niet het meest sprankelende onderdeel van ondernemen, maar het moment dat je op ‘verzenden’ drukt voelt toch verrassend goed.

Extra dank aan @paperdorknl , die dit soort klusjes lichter maakt. Bijna leuk, durf ik te zeggen.

Succes aan iedereen die nog aan’t dralen is. Keep Counting