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So many of you have been sending lovely messages about recently seeing this beautiful Lexus commercial across so many tv stations globally- I thought I’d share it with you here for those that haven’t seen it! @tharanatalie and I had such a great time filming this in LA. Big love to the whole crew that were so incredible during filming and congrats to @lexususa it was a pleasure for us to be featured in such a beautifully shot commercial.

“Hold On To Me” music video OUT NOW With @jaysean 🖤

I’m dropping bangers only this year!😜 I miss when dance music sounded like this so we did this one for you@opentilll8 just in time for summer! Add it to your playlist it’s out now worldwide!🙌🏽🤩💥

💥NEW SONG ALERT!💥 “Hold Onto Me” with my boy @opentilll8 is out TODAY WORLDWIDE! Go stream it to het into the mood for summer! 🤩 shoutout to my brother @jamar.harding for the 🔥 visuals !!! 🙌🏽

🔥NEW UPTEMPO BANGER for summer!!🔥 got a mad one dropping for you with my boy @opentilll8 I love this one! We need some dance vibes right about now. Let’s gooooo ! 💥🤩🙌🏽

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

Being on stage and performing is my favourite thing. I’ve been blessed to travel this world so many times over, over 2 decades- different cities, different cultures, different crowds. No matter where I am in the world, that feeling of hearing thousands of voices singing back every word of my songs..and seeing you all having so much fun -nothing compares to that connection. I am truly grateful to you all, and I love sharing this journey with you.

tell me… where in the world should we go next? 🌍👇

It was an honour to attend and be a part of a beautiful evening that celebrated strength, resilience and life at the @vermafoundation NYC Capwalk. They make real hair capwigs for patients undergoing cancer treatment and provide a piece of identify and hope in a time that is so difficult.Congrats to @natasha_verma and her entire team for the good work they’re doing! 🙌🏽❤️

Our dream for the BAIT soundtrack was making something never done before. To smash together different genres and cultural influences, just like the show did. We reached out to our favourite artists from UK MC’s, to West coast US Bhangra acts to Pakistani & Indian rappers. From legendary innovators like Jay Sean, to those crossing musical borders today Talwiinder, Young Stunners, Raf Sappera, & Kr$na. From London heroes CASISDEAD, Shabba D, & AJ Tracey, to global soul divas like Arooj Aftab, Natasha Noorani, & Jorja Smith, to the crazy new wave sound of Twins, UPPAL, Manni Dee, Nayana IZ, Billy Khan, and Anish Kumar. Nothing communicates a culture more than its music, so this is us, right now: from UK grime & garage, Bhangra, cinematic soul, house, drum’n’bass, to 80s synth. This is our way of thanking you for the support you gave the show, and this our love letter to where we are from: Birmingham, Bay Area, and Bombay. There’s no place like home…So we have to build it.

Shout out all the artists involved who made this so special:
@JaySean, @Talwiinder, @youngstunnersofficial, @rafsaperra, @realkrsna, @CASISDEAD, @shabbadan, @ajtracey, @aroojaftab, @jorjasmith_, @waitareyoutwins, @uppal39_ @ManniDeeUK, @nayanaiz, @billykhanofficial, @anishkumaruk, @anikkhan_, @ennyintegrity, @natashanoorani, @abdullah.s.siddiqui, @amiramor, Sifr, NDS, @Veyahofficial, Taj Aukakh, Sukh Knight, @abdullahmaharvi, @iam_adp, @1ezrah, @talhahanjum, @talhahyunus, Origin Unknown and @famm.uk

🙏🏽💚👊🏽

Bait (Music From & Inspired by The Original Series) is out now

baitsoundtrack.com

Our dream for the BAIT soundtrack was making something never done before. To smash together different genres and cultural influences, just like the show did. We reached out to our favourite artists from UK MC’s, to West coast US Bhangra acts to Pakistani & Indian rappers. From legendary innovators like Jay Sean, to those crossing musical borders today Talwiinder, Young Stunners, Raf Sappera, & Kr$na. From London heroes CASISDEAD, Shabba D, & AJ Tracey, to global soul divas like Arooj Aftab, Natasha Noorani, & Jorja Smith, to the crazy new wave sound of Twins, UPPAL, Manni Dee, Nayana IZ, Billy Khan, and Anish Kumar. Nothing communicates a culture more than its music, so this is us, right now: from UK grime & garage, Bhangra, cinematic soul, house, drum’n’bass, to 80s synth. This is our way of thanking you for the support you gave the show, and this our love letter to where we are from: Birmingham, Bay Area, and Bombay. There’s no place like home…So we have to build it.

Shout out all the artists involved who made this so special:
@JaySean, @Talwiinder, @youngstunnersofficial, @rafsaperra, @realkrsna, @CASISDEAD, @shabbadan, @ajtracey, @aroojaftab, @jorjasmith_, @waitareyoutwins, @uppal39_ @ManniDeeUK, @nayanaiz, @billykhanofficial, @anishkumaruk, @anikkhan_, @ennyintegrity, @natashanoorani, @abdullah.s.siddiqui, @amiramor, Sifr, NDS, @Veyahofficial, Taj Aukakh, Sukh Knight, @abdullahmaharvi, @iam_adp, @1ezrah, @talhahanjum, @talhahyunus, Origin Unknown and @famm.uk

🙏🏽💚👊🏽

Bait (Music From & Inspired by The Original Series) is out now

baitsoundtrack.com

Our dream for the BAIT soundtrack was making something never done before. To smash together different genres and cultural influences, just like the show did. We reached out to our favourite artists from UK MC’s, to West coast US Bhangra acts to Pakistani & Indian rappers. From legendary innovators like Jay Sean, to those crossing musical borders today Talwiinder, Young Stunners, Raf Sappera, & Kr$na. From London heroes CASISDEAD, Shabba D, & AJ Tracey, to global soul divas like Arooj Aftab, Natasha Noorani, & Jorja Smith, to the crazy new wave sound of Twins, UPPAL, Manni Dee, Nayana IZ, Billy Khan, and Anish Kumar. Nothing communicates a culture more than its music, so this is us, right now: from UK grime & garage, Bhangra, cinematic soul, house, drum’n’bass, to 80s synth. This is our way of thanking you for the support you gave the show, and this our love letter to where we are from: Birmingham, Bay Area, and Bombay. There’s no place like home…So we have to build it.

Shout out all the artists involved who made this so special:
@JaySean, @Talwiinder, @youngstunnersofficial, @rafsaperra, @realkrsna, @CASISDEAD, @shabbadan, @ajtracey, @aroojaftab, @jorjasmith_, @waitareyoutwins, @uppal39_ @ManniDeeUK, @nayanaiz, @billykhanofficial, @anishkumaruk, @anikkhan_, @ennyintegrity, @natashanoorani, @abdullah.s.siddiqui, @amiramor, Sifr, NDS, @Veyahofficial, Taj Aukakh, Sukh Knight, @abdullahmaharvi, @iam_adp, @1ezrah, @talhahanjum, @talhahyunus, Origin Unknown and @famm.uk

🙏🏽💚👊🏽

Bait (Music From & Inspired by The Original Series) is out now

baitsoundtrack.com

Our dream for the BAIT soundtrack was making something never done before. To smash together different genres and cultural influences, just like the show did. We reached out to our favourite artists from UK MC’s, to West coast US Bhangra acts to Pakistani & Indian rappers. From legendary innovators like Jay Sean, to those crossing musical borders today Talwiinder, Young Stunners, Raf Sappera, & Kr$na. From London heroes CASISDEAD, Shabba D, & AJ Tracey, to global soul divas like Arooj Aftab, Natasha Noorani, & Jorja Smith, to the crazy new wave sound of Twins, UPPAL, Manni Dee, Nayana IZ, Billy Khan, and Anish Kumar. Nothing communicates a culture more than its music, so this is us, right now: from UK grime & garage, Bhangra, cinematic soul, house, drum’n’bass, to 80s synth. This is our way of thanking you for the support you gave the show, and this our love letter to where we are from: Birmingham, Bay Area, and Bombay. There’s no place like home…So we have to build it.

Shout out all the artists involved who made this so special:
@JaySean, @Talwiinder, @youngstunnersofficial, @rafsaperra, @realkrsna, @CASISDEAD, @shabbadan, @ajtracey, @aroojaftab, @jorjasmith_, @waitareyoutwins, @uppal39_ @ManniDeeUK, @nayanaiz, @billykhanofficial, @anishkumaruk, @anikkhan_, @ennyintegrity, @natashanoorani, @abdullah.s.siddiqui, @amiramor, Sifr, NDS, @Veyahofficial, Taj Aukakh, Sukh Knight, @abdullahmaharvi, @iam_adp, @1ezrah, @talhahanjum, @talhahyunus, Origin Unknown and @famm.uk

🙏🏽💚👊🏽

Bait (Music From & Inspired by The Original Series) is out now

baitsoundtrack.com

Our dream for the BAIT soundtrack was making something never done before. To smash together different genres and cultural influences, just like the show did. We reached out to our favourite artists from UK MC’s, to West coast US Bhangra acts to Pakistani & Indian rappers. From legendary innovators like Jay Sean, to those crossing musical borders today Talwiinder, Young Stunners, Raf Sappera, & Kr$na. From London heroes CASISDEAD, Shabba D, & AJ Tracey, to global soul divas like Arooj Aftab, Natasha Noorani, & Jorja Smith, to the crazy new wave sound of Twins, UPPAL, Manni Dee, Nayana IZ, Billy Khan, and Anish Kumar. Nothing communicates a culture more than its music, so this is us, right now: from UK grime & garage, Bhangra, cinematic soul, house, drum’n’bass, to 80s synth. This is our way of thanking you for the support you gave the show, and this our love letter to where we are from: Birmingham, Bay Area, and Bombay. There’s no place like home…So we have to build it.

Shout out all the artists involved who made this so special:
@JaySean, @Talwiinder, @youngstunnersofficial, @rafsaperra, @realkrsna, @CASISDEAD, @shabbadan, @ajtracey, @aroojaftab, @jorjasmith_, @waitareyoutwins, @uppal39_ @ManniDeeUK, @nayanaiz, @billykhanofficial, @anishkumaruk, @anikkhan_, @ennyintegrity, @natashanoorani, @abdullah.s.siddiqui, @amiramor, Sifr, NDS, @Veyahofficial, Taj Aukakh, Sukh Knight, @abdullahmaharvi, @iam_adp, @1ezrah, @talhahanjum, @talhahyunus, Origin Unknown and @famm.uk

🙏🏽💚👊🏽

Bait (Music From & Inspired by The Original Series) is out now

baitsoundtrack.com

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (@rizahmed), as he is called in to audition for the role of James Bond.

Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’

From several desi diaspora artists like DJ-producer Anish Kumar (@anishkumaruk), Jay Sean (@jaysean), Anik Khan (@anikkhan_), Raf-Saperra (@rafsaperra), Arooj Aftab (@aroojaftab) and Talwiinder (@talwiinder) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (@bombaymami), “Masala” by TroyBoi (@troyboi) and Amrit Maan (@amritmaan106), “Taka” by Ahadadream, Priya Ragu (@priyaraguofficial) and Skrillex (@skrillex), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (@realkrsna) share space with the likes of Pakistani rap act Young Stunners (@youngstunnersofficial), pop maverick Natasha Noorani (@natashanoorani), plus U.K. acts like AJ Tracey (@ajtracey), Manni Dee (@mannideeuk), MC Shabba D (@shabbadan), CASISDEAD (@casisdead) and more.

Tap the link in bio for the full story.

📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥 @rizahmed @famm.uk

[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]

“Down” is now officially Diamond 💎
Less than 200 songs in the history of music have ever achieved this status. I’m truly grateful and I have all of you who have supported me along the way to thank for that. 🙏🏽 If you’ve ever played it, shared it, or kept it in rotation over the years… I appreciate you more than you know!
All I ever hoped was that the song would bring people joy — and I feel that energy every time I perform it live. It is still the greatest reward.

When we wrote the song, me and my bros @jaredcotter @jeremyskaller @rwlarow @jperk219 had no idea what was about to happen that night - we were in the moment, no over-thinking, no over-analyzing, it just felt good and we held onto that feeling. That time was pure magic, so full of good times and belly laughs. A diamond record and a billion streams later, we are still brothers and still work together to this day and that is the best part of all. Love you boys. 🙌🏽

and Ofcourse, @liltunechi Lil Wayne who dropped quite arguably the most iconic and memorable 16 bars to date.😜 I don’t think there’s many out there that don’t know that verse word for word. 🙌🏽 big love bro!

Huge love to you all, enjoy your week maybe tmro I’ll post a behind the scenes of the video shoot for some fun! 🙌🏽🤩❤️

In LA currently working on new music, but also shot some content for the new song “Hold onto Me” with @opentilll8 which is out end of the month!!! Chat Gpt told me I must post- so here’s a quick video of all the stories I did a few days ago but just pieced together to look like a new video. 😏But incase u missed them ..here they are 😜 lots of fun stuff in upcoming months !! Let’s get it ! 🙌🏽🤩

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥

The shows in Almaty and Astana, Kazakhstan were incredible. When I tell you they knew every word of every song from my 20Years + discography , it was so fun to perform all the songs from day one till now. Too many pics and vids for one post- I’ll drop another later. As always, jokes were plenty with my brothers @biksofficial and @mc_zani ! Home for a few days then off again. 🎤💥