Affect
Affect is a music shop collaborating with iconic artists and making music for brands

Proud to be nominated for the second year in a row at the Guild of Music Supervisors Awards for our work with Gap
Thank you to the guild and our creative partners for this

Proud to be nominated for the second year in a row at the Guild of Music Supervisors Awards for our work with Gap
Thank you to the guild and our creative partners for this
Gap Holiday 2025
Music production by Affect
"The Climb" by Miley Cyrus
Gap and Invisible Dynamics are true champions of musicians. This time featuring 26 artists as both the musical talent and the on-screen talent.
Thank you to the labels - @capitolmusic, @concordofficial, @thenewbmg, @atlanticrecords
------ CREDITS -------
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions.
Directed by @bethany.vargas
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions.
@siennaspiro
@zoeerianna
@tatebutts
@jameswimbleymusic
@clairecrosby @omgitspiao
@beccameans
@toukmusic
@deloyd.elze
@cailinrusso
@yomatisse
@gayathriikrishnan
@tiffanymonique
@petermbarber
@neverendingninanotes
@ellajanemusic
@taylergreen
@joycewrice
@leroy.hyson
@cantreplacejrad
@algiepowers
@coo_anr
@andriaxrose
@michaelpaik_
@angelicagarcia
@lekan.official
Client @gap
Gap CMO @fabyt
Gap Creative Director @calvingeorge
Gap Head of Marketing @erika_everett_
Gap Styling Director @keeks.johnson
Gap Global Campaigns Lead @vpatrone
Gap Social Media Director @meganoelizabeth
Gap Integrated Brand Marketing Senior Director Ashton Casey
Agency @_invisibledynamics
Production @_invisibleproductions
DP @voxstraume
Production Designer @paidfollower001
Arranger @tiffanymonique
Conductor @alexanderlblake
Music Supervisor @patrickzappia
Music production @affectsound
1st AD @itsjustkennytaylor
Casting @affectsound + @_invisibledynamics + @brandon.paul.robinson
Mixer @joe_visciano
Stylist @carolinenewell
Hair @samiknighthair
Makeup @lilly_keys
Edit @sofiakerpan
Color @dantegiani
VFX @yeapcrew
Audio Engineers
@rustiemic
@andiinadomi
@brooks_skoorb
@tylerygraham
Gap x Katseye
"Milkshake" re-record produced by Affect + Kelis
Music Supervision by Patrick Lawrence Zappia
Music mastered by Fili Filizzola
Directed by Bethany Vargas
Choreo by Robbie Blue
Production + creative by Invisible Dynamics

We won Best Music Supervision in Advertising (Original Music) at the 2025 Guild of Music Supervisors Awards.
Thank you to Invisible Dynamics, Gap, and the Guild - an honor.

We won Best Music Supervision in Advertising (Original Music) at the 2025 Guild of Music Supervisors Awards.
Thank you to Invisible Dynamics, Gap, and the Guild - an honor.

We won Best Music Supervision in Advertising (Original Music) at the 2025 Guild of Music Supervisors Awards.
Thank you to Invisible Dynamics, Gap, and the Guild - an honor.
Cadillac OPTIQ
Custom remix of Benson Boone's "Nights Like These" for the good people at Radish Music
Remix by @patrickzappia via @affectsound
Music Supervision by @radishmx
Mix + Sound Design by @limestudios.tv
Agency @72andsunny_
We produced the music for the @gap holiday campaign this year, music directed by our Head of Creative, Patrick Lawrence Zappia.
This is an actual live performance by 9 people who met for the first time 24 hours before we shot.
"The holidays are about coming together. This year, we wanted to give new meaning to that. So we brought 9 singers we discovered on social from all over the country to sing live together for the first time — with only hours of rehearsal.
The goal? To show that while we may not know each other or may come from different places, we can find common ground through sharing our gifts with one another. Celebrating individuals who share their gifts with us every day.
And during a time we need it most, a reminder that we are better together."
Give Your Gift. @gap Holiday 24 campaign. Live now.
Directed by @samuelbradley
“Together Again” by @janetjackson
Arranged by @patrickzappia & @alexanderlblake
Cast: @music_and_rhythm @amariamcgee@aneesastrings @hana.effron @lamontlandersofficial@liamani @paigefishh @pawpawrodney
Director/Photographer @samuelbradley
Director Of Photography @bennncareyyy
Agency @_invisibledynamics
Creative Director Liz Polley
Art Director @lottiemarkworth
Production @_invisibleproductions
Executive Producer @its.emk
Producer @roman.james.k
Stylist @carolinenewell @keeks.johnson
Hair @_uncle__lee_
Makeup @homasafar
Nails @nails_by_yoko
Set Colin Donahue
Casting @establishmentny @twodadstwokids
Music Supervisor @patrickzappia
Music Production @affectsound
Demo singers: @singjamalsing + @annacrumley_
Conductor @alexanderlblake
Editor @__jackwilliams_ @the_assembly_rooms
Colorist @timmasick @company_3
Sound Mix @mikeregannoise
Post Audio House @theplanecreative
2nd Unit DOP/Photographer duncan
iPhone Capture @alibama_shepherd
Post House @house__post
Post Producer @discocowgrl
Editor @gracemcintee
Colorist @dylanmhageman
Sound Mix @thompringle
Thank you to the entire @gap and @_invisibledynamics teams for allowing us to produce an actual live
@calvingeorge @oliwalsh @its.emk @samuelbradley, Gap + Invisible Dynamics teams - thank you. This may be the most progressive music creative in an ad this year.
New for Meta @metaquest @meta
Custom breakbeatified remix of "Lupita" by Nico Gomez & His Afro Percussion Inc. for our good friends over at @radishmx - thanks for bringing us on to this!
VO by @keeganmichaelkey
Radish team
@gemma_redacted @peymon
Killer music edits by @rohanyoungwork at @limestudios.tv
Meta Team
@jamiegartner @dafnashouseofphotos @mowtwine @vivalakathy @richsica
Custom music and sound design for Alexi Pappas's new podcast Mentor Buffet.
Episode 1 featuring Rainn Wilson just dropped today.
Produced by @315.presents @braveystudio @voicingchange @richroll
Thanks to the teams at 315 and Bravey Studio for this!
Sync for Vogue Magazine x Merrell
.
Co-directed by @alexipappas and @jordana.neshama
Music by Alexi, @brenden.jpeg and @patrickzappia (aka @playwithjoxx)
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DP @thommarch
Vogue producer Jenna Galinsky
Prod co @chickentertainment
Producer @oliviajcrist1
& @lauren_andrade__
1st AC Max Riley
1 Camera PA Ness Bivins
Audio Zach Metchem
.
Stylist Lindsay Grosswendt
Stylist Assistant Shelby Meijer
Hair & Makeup Amy Chin
Tailor Anjia Jalac
Editor @mikeyynewell
Color Alexia Salingaros
@merrell | All Flowers Dance for Themselves 🌸🌺🌷
Starring @alexipappas
Director & Producer: @brenden.jpeg
Associate Producer: @mattwisner
Associate Producer: @carter_christman
DP: @vikgrossling
1st AC: @corey_cave
Swing: @tse.whaaat
Sound Op: sunxsounds
HMU: @alixyoungblood_beauty
PD: @sensitive_studio
POST //
Edit & Sound Design: @dakota_giglio
Asst. Editor: @logan.tarter
Post House: @church_edit
Church EP: @_laurenn_noel_
Music: @patrickzappia
Music House: @affectsound
Color: @timotheous
Color House: @no8ldn
NO8 EP: @charlesedmorris
GFX: verysamperry
Rentals: @otm_cameralighting 🤝
GAP Spring 24. The making of Linen Moves.
A short film documenting how Tyla, Jungle, and a family of dancers created a movement. In this never-before-seen vignette, the process of merging music, style, and dance unfolds. Rehearsals. Interviews. The final cut. All in GAP.
Full film now streaming across all @gap channels.
Director @duncan
GAP Creative Director: @calvingeorge
GAP Head of Marketing: @eeeker
Agency @_Invisibledynamics
Founder @oliwalsh
Art Director Liz Hurley
Production @_invisibleproductions
Executive Producer @its.emk
Camera Assistant @bcsolomon
Editor @duncan and @c.n_may
Assistant Editor @skylovesjuice
Composer: @patrickzappia, Affect Sound LLC
Sound Design @dcsoundings @patrickzappia @affectsound
Sound Mix @dcsoundings @therapy_studios
Thank you @tyla @jungle4eva @gap
Disturbed - Don't Tell Me (feat. Ann Wilson) [PLZ Tethered Version] out now via Warner Records / Reprise Records
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