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Not So Great Britain

I made this in the hopes of starting a conversation. Flags in the UK have become a clear indication of where people’s moral compasses lie. To me, the Union Jack flag and the St. Georges flag have been weaponised into symbols of division, oppression and fear. In my city, in the most multicultural of areas, i’ve seen flags displayed that let me know what kind of people i’m surrounded by.

On the other side of that, I see flags being used to cry for help and to gather support. To raise awareness around injustices that plague so many countries around the world. For people who cannot physically make a difference, using a flag to get attention is all they have.

This isn’t just a conversation about ethnicity, it’s about morality, beliefs and principles. In reality a flag is just a piece of material, it’s the people who use them that we should really be studying. I know where I stand, do you?

Director/Writer - @danebuca
DOP - @mgthedp
B Unit DOP - @rbfilmsuk
Producer - @emma__sams
Gaffer - @joel_robd
Colourist - @oliverh.colour
Kit Hire - @not.nowhere
16mm developing and scanning - @on8mil
Cast - @tafmuchenje_ @charliewatkinson_ @rossi_t_ @marcquelle @bazwheeler @brandie_chisambo @_a.m.visuals @safs2e @andyjohnconway @kanedallen @alexhewittactor @adorkcalledkindr Aiden and Tony

‘One To Remember’ for @roudscents

My first advert shot on 16mm and an insight into the way in which fragrances become a timestamp for moments and memories within a relationship.

I’ve been using film overlays to emulate this look since like 2018. So getting to finally shoot something forreal on this format is a dream come true. It couldn’t have gone any better, shout out to Jessy for working with me on this 🏆 To the rest of the crew and the cast, thank you for pulling together to make something so special. What’s next?

Directed and Written by - @danebuca
DOP - @jessybusgeeth
Producer - @misstishproductions
Gaffers - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept
Colourist - @oliverhardingham.colour
Starring - @chrisalli.a & @_zfemi
BTS - @rbfilmsuk
Shot on @kodak_shootfilm
Processing & Scanning - @on8mil

Earthie - Rooted In Routine

Even though moisturising is universal and for everyone, it’s something deep rooted in the black community. Whether you’re African, Caribbean or both (like me) it’s something that we’re taught growing up. But really it begins before we even know it.

From the womb, to that skin to skin connection between mother and child, to school and not wanting to be ashy, to adulthood and keeping up appearances, to eventually passing that ritual and routine down to your own kids. It’s engrained within us.

Thank you @kaceao for trusting me with this and to everyone involved for pulling this together. This one’s special.

Client - @earthieorganics
Directed and written by @Danebuca

Producer - @misstishproductions
Creative Direction - @Kaceao Robert Kroll @epiphiny.studios @danebuca
DP - @alabi_sharafadeen
1st AC - @kencarsxn
2nd AC - @alexjgomes__
Runner - Emanuel Osikoya
Spark - Edward Armstrong
Lighting - @polelighting
Set Design - @olehnoyana
Edit - @danebuca
Score and Sound Design - @arifmtrue
Voiceover - Ijeoma Emelone
Kit Hire - @sticksandglass
Grade - @colourbyemmanuel
BTS - @kovastudio_

TALENT

@jade.a.golding
@lamin96
@kemiijaola
@kayeffect0161
@_courtsxoxo
@keanodeacon
@leasha_jade
@kaiyacalame
@yanaxo_jj
@xanderosner
@svengibson96_
@joshdawkins1

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

Thought I’d share some of my favourite stills from NSGB.

I can’t say enough about the shoot day on this project. A genuinely fun and creative experience. Driving around Manchester for the first time, chasing a series of shots and shaping something we could all be proud of by the end, was a real pleasure. Huge thanks to @danebuca for bringing me on board such an important and sensitive project.

From the moment I first heard about it, I couldn’t help but feel how relevant it is not just to some, but to all of us. This isn’t simply a piece about ethnicity; it’s about morality and principle. In a time where flags are used to represent identity and, on many occasions throughout history weaponised. It feels more important than ever to stand with those who are vulnerable and don’t have the reach to defend themselves.

Taking the time to understand one another matters. At the end of the day, we’re all human and no one is better than the next, no matter which flag they stand under.

What. A. Ride. The highs and lows of shooting on film 📽️

We set out to make ‘Not So Great Britain’ with ONE roll of film which was overly ambitious, maybe even stupid. If @_a.m.visuals hadn’t randomly decided to bring his Sony FX30 on set, the whole thing would have been done. Add to that us getting the developed film back and important shots didn’t come through cause the Bolex had issues 🫠 queue the reshoots and @oliverh.colour coming through CLUTCH with the colourgrade. Matching the film and digital perfectly 🏆

Weeks of planning and organising with @emma__sams came down to a mental day. Half the cast cancelled on the day or just before it, people trying to run us off locations, locations being demolished just before the shoot day, the list goes on! 😅

Even though everything tried to stop this film from getting done, we managed to do it and i’m beyond proud of that. Appreciate everyone in the crew and cast that helped me get this over the line 🏆🫡

#filmmaking #shotonfilm #kodak #bts #behindthescenes

One To Remember BTS // A look behind how we shot the advert. Sometimes all you need is a good idea and a bunch of people who know how to get shit done 💪🏾

#bts #behindthescenes #advert #commercial #kodak #shotonfilm #director

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Some of my favourite moments from the ‘One To Remember’ advert.

We shot this in July and after a few months of something not being released, sometimes it can start to lose that initial love you had for it. You start to scrutinise it even more and wonder if it’s as good as you intially thought it was. But I think in a year i’ll still look back at this one and be proud of it more than anything else.

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Stills for @roudscents on film 📸 🎞️

Photographer - @danebuca
Lighting - @joel_robd @spoolrunning
Set Design - @gabriellaholmes.artdept

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

Some of my favourite moments from the recent film we did for Earthie.

Loved bringing all these storylines together with people at different stages of their journey in life. Really tried to make this a full circle narrative.

Link in bio for the full video

@jaycmcr - Dub Poetry

Quick link up with Jay for his new single. Wanted to add something different to the usual style of performance videos 🎥

Director - @danebuca
DP - @alabi_sharafadeen
VFX - @raf.alam25
Featuring - @redemption.sound

@jaycmcr - Dub Poetry

Quick link up with Jay for his new single. Wanted to add something different to the usual style of performance videos 🎥

Director - @danebuca
DP - @alabi_sharafadeen
VFX - @raf.alam25
Featuring - @redemption.sound

@jaycmcr - Dub Poetry

Quick link up with Jay for his new single. Wanted to add something different to the usual style of performance videos 🎥

Director - @danebuca
DP - @alabi_sharafadeen
VFX - @raf.alam25
Featuring - @redemption.sound

@jaycmcr - Dub Poetry

Quick link up with Jay for his new single. Wanted to add something different to the usual style of performance videos 🎥

Director - @danebuca
DP - @alabi_sharafadeen
VFX - @raf.alam25
Featuring - @redemption.sound

Testing with @jaycmcr 📸🎞️

Testing with @jaycmcr 📸🎞️

Testing with @jaycmcr 📸🎞️

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav

📷 - @samxtrav