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VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

VICTOIRE! Crossfire Hurricane x Fred & Farid New York

Deeply honored to have been trusted with this one.

Crossfire Hurricane, the Rolling Stones’ premium rum, launching globally this month with Kite Drinks. Brand identity, creative ecosystem, campaign by Fred & Farid New York.

Congratulations to all the Fred & Farid New York team and a huge thank you to the Kite Drinks team, Vincent Gillet, for their trust.

Swipe to discover the work, or visit fredfarid.com.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[VICTOIRE] A new win for FRED & FARID Paris

@onesize the beauty brand founded by @patrickstarrr and a standout name at @sephora and on @tiktok shop has appointed @fredfaridpa for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by @micaelamclucas the films feature @glamzilla @tonibravo @palomasnchez and @keneurich

Photography by @callmeyo
Set design by @theninjaatelier
Styling by @penelope_strintz
Dop @zacharyshea
Production company: Story LA
Producers: @sophie_meister @david_atrakchi

Thank you @onesize for the trust.

Proud to be part of this new international chapter.

[NEW WIN] We won MUJI

After a competitive pitch, @mujieurope has appointed @fredfaridpa as its communications agency in France. This multi-year collaboration will span campaigns, activations, and content production. It will begin with a major milestone: we will support MUJI on the opening of its largest European flagship, with 2,500 sq m across 3 floors. The space will also showcase, for the first time in France, a broader product selection, including references never previously available in Europe.

For 44 years, MUJI has built one of the world’s most distinctive retail brands. Proud to be part of the next chapter in France!

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

NEW WORK: @marcantoinebarrois

The flagship was the campaign. Everything else was just directions.

We partnered with @marcantoinebarrois , one of French niche luxury’s most awarded maisons, creator of GANYMEDE, multiple FiFi Awards, Vogue Beauty Awards 2025, entering the American market on its own terms with its first flagship at 120 Wooster Street.

The launch campaign we built had one logic: make the store the only place worth being. 30+ wild posting locations across SoHo.

IRL is better.

Cette semaine, nous avons vécu quelque chose de fort. Le succès de notre initiative collective : @rydge_conseil Le Cœur Entrepreneur a dépassé tout ce que nous pouvions imaginer.

Merci à toutes et à tous pour cette avalanche de likes, de commentaires, de reposts et de messages privés de soutien.

Découvrez ci-dessous la “Vidéo Making-of” Le Cœur Entrepreneur, réalisée par @___axeldelwarte , qui vous plonge dans les coulisses de cette aventure humaine.

À travers ces images, une évidence s’impose : que nous soyons dans la conquête spatiale, le commerce, l’industrie, la musique, la crypto, le commerce de fleurs, l’IA, la tech, l’art, l’élevage canin, la restauration, le wellness, la communication, l’immobilier, le social, le conseil, le tatouage, la coiffure ou l’hôtellerie… nous formons une seule et même espèce : celle des entrepreneurs.

Un même métal, une même énergie, un même courage, une même envie de faire nous relient. Et ce « nous » grandit déjà. RYDGE Conseil ouvre Le Cœur Entrepreneur à toutes celles et ceux qui s’y reconnaissent.

Deux façons de rejoindre cet élan :
→ signer simplement le texte
→ ou prendre une minute pour vous filmer en train d’en lire un extrait.

Rendez-vous sur https://www.rydge.fr/le-coeur-entrepreneur

9 mois de préparation. Plus de 40 entrepreneurs. Une semaine de tournage. 2 h 30 de témoignages.

Aujourd’hui, notre client @rydge_conseildévoile Le Cœur Entrepreneur, une initiative collective inédite par sa nature et son ampleur, conçue et orchestrée par FRED & FARID Paris afin de donner la parole à celles et ceux qui font vivre l’économie réelle.

Plus de 40 femmes et hommes, issus de tous les secteurs et de tous les territoires, ont accepté de se livrer sur ce que signifie vraiment entreprendre : la prise de risque, la responsabilité, la solitude de certaines décisions. Une réalité encore trop peu visible.

Le dispositif : 1 vidéo chorale, 40 vidéos monologues, 1 vidéo making-of, 80 portraits photos, 1 baromètre OpinionWay sur l’entrepreneuriat.

Merci aux plus de 40 entrepreneurs qui ont prêté leur voix : Jonathan Anguelov, Corinne Baras, Lucie Basch, Juliette Belot, Sara Boukhaled, Moussa Camara, Jean-Philippe Cartier, Céline Chung, Cathy Closier, Joëlle Dago-Serry, Gautier Dezitter, Emmanuelle Duez, Marty Early, Laurent Fiard, Gaël Fickou, Clémence Gabriel, Élodie Garamond, Elisabeth Guillaumond, Sylvie Guinard, Mehdi Houas, Hélène Huby, Aurélie Jean, Jérôme Kieffer, Éric Larchevêque, Sixtine Moullé-Berteaux, Wahid Naas, Éric Newton, Sarah Oiknine, Hamid Ouaali, Franck Papazian, Chloé Pariente, Emma Pariente, Frédéric Raillard, Bernard Reybier, Guillaume Richard, Leona Rose, Jules Simiand Brocherie, Rafik Smati, Laetitia Stella, Pablo Torres, Maïssa Zard.

Merci à RYDGE Conseil pour la confiance et l’enthousiasme. Jerome Kieffer, Nicolas Beaudouin, Virginie Blanchet

Découvrez aujourd’hui la Vidéo Chorale Le Cœur Entrepreneur, réalisée par @___axeldelwarte

#LeCœurEntrepreneur

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

Fred & Farid is proud to have partnered with @glenfiddichwhisky in China on the activation of its multi-year partnership with the @astonmartinf1 for the China Grand Prix.

Founded in 1887 by William Grant &Sons and still family-owned today, Glenfiddich is the world’s best-selling single malt Scotch whisky - and one of the most awarded spirits in the category, recognized at both the IWSC - Club Oenologique and the International Spirits Challenge.

For the China Grand Prix in Shanghai, @fredfaridsh developed « Beyond », a campaign built on one precise parallel: in Formula 1, performance is measured in milliseconds. In a single malt, it’s measured in decades. Two worlds. One shared obsession.

The activation included an architectural 3D projection on JULU758 , a cinematic film starring Han Dongjun, and a 3-day Aston Martin pop-up paddock open to the public in Shanghai.

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

New work by Fred & Farid New York for @gettymuseum a new brand identity including a refreshed logo and tagline ‘ALL FOR ART,’ built to hold the full breadth of one of the world’s most significant cultural institutions, from its museums to its research, conservation, and philanthropic programs.

Congratulations to the whole Getty team, and thank you for the trust. Featured in @fastcompany and @print_mag

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

For Lunar New Year 2026 and the Year of the Horse, @longchamp presents Ride the Spring Breeze / 摇曳生风, an integrated campaign imagined and developed with Fred & Farid Shanghai @fredfaridsh

To bring the campaign to life, Fred & Farid Shanghai collaborated with photographer and director @lesliezhang1992

The campaign featuring @cici_xiang is deployed across film, retail, window displays, and digital platforms. It also includes a video produced by @aimaginationglobal Shanghai, launched during the New Year countdown at Taipei 101.

Ride the Spring Breeze / 摇曳生风 was featured on the cover of China Advertising, a leading publication in China’s advertising industry.

Swipe to explore the campaign.

#lunaryear

L’intelligence est devenue gratuite.
Et avec elle, une partie du monde créatif s’effondre.

Dans cet épisode, @fredraillard, cofondateur et CEO de @fredfaridglobal, fondateur et CEO de @aimaginationglobal, raconte le choc qui a tout changé.
Pas une discussion sur les outils.
Mais sur le pouvoir, l’échelle, et la fin de l’exception humaine.

On parle de ce qui se passe quand :
◽️ la créativité devient un processus
◽️ la production devient infinie
◽️ l’intelligence n’est plus rare

Et surtout, de ce qui reste humain quand tout peut être généré.

Un épisode pour comprendre le monde qui arrive.
🖥️🎧 Maintenant sur TheBoldWay.

We’re excited to share the second chapter of @bellamihair‘s first-ever global brand platform, developed with Fred & Farid.

Titled « Bellami. Bellami. Bellami. », the film builds on ‘Beautiful Extensions of You’ by using the brand’s name, meaning « beautiful me », as an affirmation of beauty and confidence.

Directed by @hansneumann and produced by @cadencefilms, the film continues the visual language from Be Full of Yourself with an intimate, mirror-like approach centered on self-expression.