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freitaglab
FREITAG lab. ag
We believe in the next life of things.
That‘s why we think and act in cycles. And cycle.
#frtg
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
📚🤝🏻 Issue #1 to issue #100
The relationship between @freitaglab and Magazine B goes all the way back to the beginning. FREITAG was the subject of our very first issue—the starting point of our journey as a brand documentary magazine.
More than a decade later, as Magazine B reaches its 100th issue and turns the lens on itself, FREITAG once again joins us as a meaningful partner.
Over time, Magazine B has expanded its scope—looking beyond products to explore cities, ingredients, professions, and spaces through a brand lens. In its own way, FREITAG has been on a similar path, steadily shaping its philosophy around circulation while balancing what to preserve and what to change.
For Issue No.100, we connected Seoul and Zurich in a video interview with co-founder Markus Freitag and Navigator Janine Weiz-Bühler. Together, they reflect on the past, present, and future of the brand—touching on ideas that feel just as relevant today: trust, balance, and the role of people in shaping what a brand becomes.
Curious to see how the story of FREITAG has evolved—from our very first issue to Issue No.100? You can find it on the Magazine B website.
(magazine-b.com/en)
Photography by Philip Frowein
F142 HEINZ doesn‘t like to stay in one place. Whether it‘s hanging under your seat or sitting on your hip, this FREITAG original is as water-repellent as it is adaptable.
#frtg #F142 #HEINZ #easyriders
Meet the urban garden on two wheels. Whether you’re carrying a watering can, a flower pot or just your daily essentials: Our new Easy Riders are designed to blend into your flow. Functional enough for the ride, expressive enough for the street.
#frtg #easyriders #F140 #FRAN #F142 #HEINZ #UrbanCycling #OneOfAKind
Meet the urban garden on two wheels. Whether you’re carrying a watering can, a flower pot or just your daily essentials: Our new Easy Riders are designed to blend into your flow. Functional enough for the ride, expressive enough for the street.
#frtg #easyriders #F140 #FRAN #F142 #HEINZ #UrbanCycling #OneOfAKind
Meet the urban garden on two wheels. Whether you’re carrying a watering can, a flower pot or just your daily essentials: Our new Easy Riders are designed to blend into your flow. Functional enough for the ride, expressive enough for the street.
#frtg #easyriders #F140 #FRAN #F142 #HEINZ #UrbanCycling #OneOfAKind
Meet the urban garden on two wheels. Whether you’re carrying a watering can, a flower pot or just your daily essentials: Our new Easy Riders are designed to blend into your flow. Functional enough for the ride, expressive enough for the street.
#frtg #easyriders #F140 #FRAN #F142 #HEINZ #UrbanCycling #OneOfAKind
Engineered for the daily grind.
F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk.
#frtg #easyriders #newbags #FRAN #F140
Engineered for the daily grind.
F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk.
#frtg #easyriders #newbags #FRAN #F140
Engineered for the daily grind.
F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk.
#frtg #easyriders #newbags #FRAN #F140
Engineered for the daily grind.
F140 FRAN is a handlebar bag when you’re pedaling and a crossbody bag when you’re hunting for a desk.
#frtg #easyriders #newbags #FRAN #F140
Small bag. Big personality. Meet F142 HEINZ.
Whether you’re molding clay or navigating city traffic, this one is for those who like to switch things up.
It’s a compact crossbody that transforms into a bold saddle bag in seconds. Or wear it on your belt. Or on your messenger bag strap. Your choice.
#frtg #easyriders #newbags #HEINZ #F142
Small bag. Big personality. Meet F142 HEINZ.
Whether you’re molding clay or navigating city traffic, this one is for those who like to switch things up.
It’s a compact crossbody that transforms into a bold saddle bag in seconds. Or wear it on your belt. Or on your messenger bag strap. Your choice.
#frtg #easyriders #newbags #HEINZ #F142
Small bag. Big personality. Meet F142 HEINZ.
Whether you’re molding clay or navigating city traffic, this one is for those who like to switch things up.
It’s a compact crossbody that transforms into a bold saddle bag in seconds. Or wear it on your belt. Or on your messenger bag strap. Your choice.
#frtg #easyriders #newbags #HEINZ #F142
Engineered for the perfect angle.
Meet F141 BERYL. Our new asymmetrical two-in-one (up-)cycling bag that fits perfectly onto your bike frame - or looks just as good on your back as a crossbody.
A small invention for more ease and joy in unmototrized city traffic. Out now.
#frtg #easyriders #upcycled #BERYL #F141
Engineered for the perfect angle.
Meet F141 BERYL. Our new asymmetrical two-in-one (up-)cycling bag that fits perfectly onto your bike frame - or looks just as good on your back as a crossbody.
A small invention for more ease and joy in unmototrized city traffic. Out now.
#frtg #easyriders #upcycled #BERYL #F141
Engineered for the perfect angle.
Meet F141 BERYL. Our new asymmetrical two-in-one (up-)cycling bag that fits perfectly onto your bike frame - or looks just as good on your back as a crossbody.
A small invention for more ease and joy in unmototrized city traffic. Out now.
#frtg #easyriders #upcycled #BERYL #F141
Engineered for the perfect angle.
Meet F141 BERYL. Our new asymmetrical two-in-one (up-)cycling bag that fits perfectly onto your bike frame - or looks just as good on your back as a crossbody.
A small invention for more ease and joy in unmototrized city traffic. Out now.
#frtg #easyriders #upcycled #BERYL #F141
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
From handlebars, frames and saddles to your shoulders. The Easy Riders have arrived. Meet F140 FRAN, F141 BERYL and F142 HEINZ: our new bike-ready crossbody bags that give your back a break. Out now.
Director: Nicolas Haeni @nicolashaeni
Set Design: Atelier Lomann @atelierlomann
DOP: Matthias Kappeler @matthias_kappeler
Sound:@plek.works
H&M: @sandra.gimmel
#frtg #easyriders #upcycled #newbags
From coffee runs to late-night suns. F171 LAURA is properly dressed for whatever the weekend throws at you.
#frtg #F171 #LAURA #shoulderbag
From coffee runs to late-night suns. F171 LAURA is properly dressed for whatever the weekend throws at you.
#frtg #F171 #LAURA #shoulderbag
From coffee runs to late-night suns. F171 LAURA is properly dressed for whatever the weekend throws at you.
#frtg #F171 #LAURA #shoulderbag
From coffee runs to late-night suns. F171 LAURA is properly dressed for whatever the weekend throws at you.
#frtg #F171 #LAURA #shoulderbag
From coffee runs to late-night suns. F171 LAURA is properly dressed for whatever the weekend throws at you.
#frtg #F171 #LAURA #shoulderbag
Sometimes we ride to get somewhere. Sometimes we ride to get the shot. Easy Riders. Coming soon.
#frtg #easyriders #comingsoon #newbags
F42 SURFSIDE 6: Big enough for everything, small enough to go anywhere.
#frtg #F42 #SURFSIDE6 #messengerbag
F42 SURFSIDE 6: Big enough for everything, small enough to go anywhere.
#frtg #F42 #SURFSIDE6 #messengerbag
F42 SURFSIDE 6: Big enough for everything, small enough to go anywhere.
#frtg #F42 #SURFSIDE6 #messengerbag
F42 SURFSIDE 6: Big enough for everything, small enough to go anywhere.
#frtg #F42 #SURFSIDE6 #messengerbag
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
NABA x FREITAG presents the exhibition THE MESSENGER IS ON THE TABLE at the FREITAG Store during Milano Design Week 2026.
In a collaboration with @freitaglab , students from @naba ’s Design and Fashion Design Areas have reimagined the F11 LASSIE—the iconic messenger bag originally launched in 1995. Discover ten unique “product hacks” presented within an immersive scenography layout conceived by the Academy’s MA in Interior Design.
FREITAG Store Milano
Viale Pasubio 8, 20154 Milano
20.04 – 09.05.2026
Tue-Sun 10:30 – 19:30 / Mon 12:00 – 19:30
Projects:
HOOD-BAG by Danio Conti (@cnt_danio )
& Gianluca Barbieri (@gbarbieeri )
BAG-GING UMBRELLA by Sofia D’Andrea & Carlo Cipolla
POPPINS by Borgonovo Edoardo (@edoardo.borgonovo )
& Caruso Gabriele (@gabriicaru )
BREAK by Tom Pradella & Sofia Gariboldi (@sofia.gariboldi )
RE_PERSONA by Alexander Savelyev (@alexander.vasyl)
& Yasmin Alybaeva (@pixysmn )
FREIGMENTS by Alessandro Paoletti & Sabrina Yang
NEMO by Francesca Asti (@fran.asti ) & Qianha Ma
MATRIOSKA by Matteo Soardi (@matteosoardi_design ) & Alessia Paulillo (@paulilloalessia )
TIRELESS BAG by Elena Saporito (@_elenasaporito30 ) & Mayalèn de Roquemaurel (@maya.rqm )
LASSSSSSSSIE by Marco Besani & Eytan Salama
Scenography: Sara El Messaoudi, Matias Hoxha, Ileine Michaela Maniago, Mary Joy Remon, Chiara Rossetti
📸 @naba
@naba @naba_design @nabafashionview @naba_design @freitaglab @freitagmilano @breradesigndistrict @fuorisalone
Come by and say hi!
#NABA #frtg #producthacks #exhibition milandesignweek MDW2026 design fuorisalone
Switching F262 JULIEN to backpack mode for the daily commute.
#frtg #F262 #JULIEN #upcycled
Switching F262 JULIEN to backpack mode for the daily commute.
#frtg #F262 #JULIEN #upcycled
View Instagram Stories in Secret
The Instagram Story Viewer is an easy tool that lets you secretly watch and save Instagram stories, videos, photos, or IGTV. With this service, you can download content and enjoy it offline whenever you like. If you find something interesting on Instagram that you’d like to check out later or want to view stories while staying anonymous, our Viewer is perfect for you. Anonstories offers an excellent solution for keeping your identity hidden. Instagram first launched the Stories feature in August 2023, which was quickly adopted by other platforms due to its engaging, time-sensitive format. Stories let users share quick updates, whether photos, videos, or selfies, enhanced with text, emojis, or filters, and are visible for only 24 hours. This limited time frame creates high engagement compared to regular posts. In today’s world, Stories are one of the most popular ways to connect and communicate on social media. However, when you view a Story, the creator can see your name in their viewer list, which may be a privacy concern. What if you wish to browse Stories without being noticed? Here’s where Anonstories becomes useful. It allows you to watch public Instagram content without revealing your identity. Simply enter the username of the profile you’re curious about, and the tool will display their latest Stories. Features of Anonstories Viewer: - Anonymous Browsing: Watch Stories without showing up on the viewer list. - No Account Needed: View public content without signing up for an Instagram account. - Content Download: Save any Stories content directly to your device for offline use. - View Highlights: Access Instagram Highlights, even beyond the 24-hour window. - Repost Monitoring: Track the reposts or engagement levels on Stories for personal profiles. Limitations: - This tool works only with public accounts; private accounts remain inaccessible. Benefits: - Privacy-Friendly: Watch any Instagram content without being noticed. - Simple and Easy: No app installation or registration required. - Exclusive Tools: Download and manage content in ways Instagram doesn’t offer.
Advantages of Anonstories
Explore IG Stories Privately
Keep track of Instagram updates discreetly while protecting your privacy and staying anonymous.
Private Instagram Viewer
View profiles and photos anonymously with ease using the Private Profile Viewer.
Story Viewer for Free
This free tool allows you to view Instagram Stories anonymously, ensuring your activity remains hidden from the story uploader.
Frequently asked questions
Anonymity
Anonstories lets users view Instagram stories without alerting the creator.
Device Compatibility
Works seamlessly on iOS, Android, Windows, macOS, and modern browsers like Chrome and Safari.
Safety and Privacy
Prioritizes secure, anonymous browsing without requiring login credentials.
No Registration
Users can view public stories by simply entering a username—no account needed.
Supported Formats
Downloads photos (JPEG) and videos (MP4) with ease.
Cost
The service is free to use.
Private Accounts
Content from private accounts can only be accessed by followers.
File Usage
Files are for personal or educational use only and must comply with copyright rules.
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Enter a public username to view or download stories. The service generates direct links for saving content locally.