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The Hero (DC) // Powerade College Football ’25

a national campaign exploring the pursuit of greatness — directed by max gilberg

one of several films i had the chance to write, produce, direct, and bring to life for this project. put everything into this and can’t thank the 100+ people who helped push it across the finish line enough. full credits and my favorite videos are live on my site now <3

───

directed by: @maxgilberg

agency / production company: @thiswasmajor
executive producers: @maxgilberg @treym.jpg

creative producer: @a_ciggs
dc editor & creative producer: @dylanphillipsssss
dop: @leosch
photographer: @ioshmartin
ad: @full.monty.python
associate producer: @jslate

───

uga
2nd unit dp: @dima.shorin
1st ac: @colin_schostak
2nd ac: @tristanhallman
photo assistant: @ryosatos
photo assistant: @xae.thompson
gaffer: @mozaic_lynxx
key grip: @mac_dre_89
vfx sup: @taylorkyles
bts video: @josie.marin
g&e: @lu.rentals

───

lsu
line producer: @christopherjeansonne
2nd ac: @dustin.s.wheeler
gaffer: @beardofjordan
sound: @ericledetsound
vfx sup: @jonnyharn
electrician: @cine.nick
key grip: @mattvalentin
digi tech: @craigmulcahy
drone op: @loganfpv
grip: @nickkarnold
grip: @louiskobetz
grip: @brycemiguelwillams
bts: @josiahchristo
1st ac (a): @no.ell.dominick
bts: @gejophoto
1st ac (b): @deadbeatdata

───

asu
director: drew cigna
creative director: max gilberg
dp: @jon.charles
producer + key grip: @reelbros.tv
producer: @schreerluck
producer: @colbysassano
1st ac: @caden_backseats
2nd ac: @camtravvy
gaffer: @ianrgrau

───

post-pro company: @apolloposthouse
head of post & post producer: @ap.mov
post supervisor: @sc.post
vfx coordinator: @danielpianezza

lead editor: @griffinolis
lead editor: @zacksta
dc editor: dylan phillips
assistant editor: @stefxn0
colorist: @cameronmarygold
color producer: @braydesk
sound & mix: @sebastianfritze

vfx artist: @le_jumper
vfx artist: @19visuals
vfx artist: @joshhoole
comp lead: @benvmorse
compositor: @tenebrismethod
compositor: @joey_sperber
additional crowd & compositing: @whiterhinovfx
billboard visual effects: @blackhatvfx

#director #filmmaking #creative #eyecandy #filmmaker

I looked insane filming this 😭, end result was worth it though…

a behind-the-scenes look from @thiswasmajor recent production with @mercedesbenzcanada showcasing the setup vs the shot for this crazy vfx f1 petronas car animation we created.

thanks to the full team who made this possible
@thiswasmajor @tris416 @w0lf_tech @457

#f1 #formula1 #videographer #videography #vfx #cgi #3dartist #edit #behindthescenes #filmmaker

@clevelandbrowns 2025 intro ─ (director’s cut)

to have a video I directed hyping up sixty-seven thousand fans every sunday… unreal. even more special to work alongside such an incredible team.

thank you @w0lf_tech for helping pave the way & bringing this vision to life.
thank you @dylanphillipsssss for crushing this edit & sticking in the trenches with me throughout.
thank you @clevelandbrowns for the opportunity and creative freedom to really do our thing — couldn’t be more proud of how it all came together.

and most of all, thank you to the entire crew that made this one happen <3

—

directed by: @maxgilberg
creative director & vfx lead: @w0lf_tech
executive producers: @maxgilberg @treym.jpg
editor & producer: @dylanphillipsssss
producer: @david_sosna

agency: @thiswasmajor
vfx studio: @457

dp: @maxgilberg
set build / g&e: @reelbros.tv
firework sims: @justinhwang
ball slam shot: @le_jumper
music score: @mic_ferrante_music
sfx: @ayodouson @dylanphillipsssss

—

#nfl #clevelandbrowns #football #vfx #cgi #videography #filmmaking #edit #cleveland

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

individual film moments & bts from our recent college football campaign with @powerade_us 

been sitting on these for a minute… too many memories from this one to count. grateful for the @thiswasmajor team & all the incredible creative partners who helped bring this vision to life on such tight turnarounds

full credits on my pinned hero post ! 

#filmmaking #director #creative #eyecandy #filmmaker

Idolized Steph Curry growing up in the Bay Area. A full-circle moment getting to now direct help him on set and create videos for the Warriors. Forever grateful for opportunites like this & the hard work it took to get here.

Full video directed by @w0lf_tech // VFX by @457

#stephcurry #warriors #videographer #nba #videography

@warriors — city edition open

growing up in the bay idolizing the warriors, this one was extra special for me. getting to work with the same players i used to watch on tv as a kid — and now being able to see this run in chase before every city edition game — just surreal. big shoutout to @w0lf_tech for leading the charge & bringing this whole thing to life.

director: @w0lf_tech
creative director & producer: @maxgilberg
vfx: @457
dp: @dima.shorin
edit: @dylanphillipsssss
score: @mic_ferrante_music
guitar: @heffthedope
sfx: @ayodouson @mun.studioo
color: @brownjeesus
led dir: @paulxmiddleton
led sup: @brainez.visuals

#warriors #stephcurry #nba #basketball #cgi #vfx #videography #dubnation

F1… but make it aviation 🛩️

Teamed up with @qatarairways to bring their new @f1 Boeing 777 livery reveal to life for the Qatar GP — filmed & delivered in under 48 hours

Big thanks to @lejumper @antoroyal @kurzick_ for helping get this to the finish line on such a tight turnaround

#aviation #videography #airplane #vfx #boeing #f1 #cgi #videographer #fooh #formula1

@ballerleagueusa // usa release teaser

had the pleasure of directing this all-star lineup & crew to help tease baller league’s official u.s. launch. 

5 cities in a week, some of the biggest names in the world, & over 20m views within the first 3 days of release. man what a project…

—

director: @maxgilberg
dp: @jon.charles
client: @ballerleague
production company: @westbrook

starring:
@ishowspeed
@ronaldinho
@usainbolt
@obj
@druski
@kaicenat
@dukedennis
@elfanum
@callmeagentzero
@imdavisssyt
@chrisnxtdoor_
@marlon3lg

westbrook team —
svp, head of content: @lukaskaiser
eic: @dawnluckymanning
production coordinator: imani martin-guinn
media manager: luis ackerman
legal counsel: ryan kasdin

baller league team —
global creative director: @shoffyj
marketing director: @harryhesp
talent manager: @tilda_kennn
director of ops & sports usa: sebastian schacht
motion design: george parsons
graphics: jordan budd

post production: @therefinery.post

—

miami crew —
local producer: @aximines
1st ad: @space305
1st ac: andres uribe
2nd ac: chloe irigoyen
drone: luis cardenas
gaffer: voltus lighting
key grip: voltus lighting
pa – track: john gabe
pa – second team: mari tsutskiridze
pa w/ van – track: alberto gonzales
props: @wakedcreations
props trainee: raul valleji
vfx supervisor: @arenasvfx
sound: andres ochoa
hmu: francis suarez
medic: jorge muvdi
locations: jamil
extras: andre brunelli, tiona white, diana
explainer video + bts director: @kfitz
camera op (social): @lucasleemedia

san antonio crew —
1st ac: ryan zarate
2nd ac: robert burns
fpv drone: ruben garcia
gaffer: paul michael saldana
key grip: cesar rodriguez
grip: larry servin
local producer: amanda ramirez
1st ad: @brynrmrz
pa – wardrobe: susie hamilton
pa – crafty: crystal garza
vfx supervisor: @daniel.saldivar_
sound: john bentley

canada & brazil —
fixers: @michaeltobin___ , mike garrod
(international crew provided by fixers)

best job in the world

#creative #director #filmmaker #videography #filmmaking #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

“it takes more” // march madness ‘25

had the chance to direct @powerade_us 2025 march madness campaign — spotlighting what it really takes to become a champion.

three athletes. three cities. our team over at @thiswasmajor handled the full campaign — from creative planning to building out crews in each city, to running all post in-house.

the final rollout crushed: 14 posts, millions of organic views, and 500k+ likes. full videos are now live on @thiswasmajor 

such a special project — and couldn’t have done it without the full team <3

director / cd: @maxgilberg
director / ep: @treym.jpg
production company: @thiswasmajor
ad: @a_ciggs
head of production: @stevepowersjr 
content strategy director: @christiannpierre 
photographer: @kusumadjaja 
photo assist: hayden bullard
dp: @leosch @jon.charles
editors: @dylanphillipsssss @bryanemolina 
producer: @thejslate

full crew in the comments!

#filmmaking #director #videography #videoeditor #filmmaker #videographer

ever wonder how an nba intro video gets made?

3 weeks and 30+ vfx shots later, here’s how we made the impossible happen.

#videography #filmmaking #nba #basketball #vfx #behindthescenes #videographer

tag the team we should do next !

#nba #videography #basketball #filmmaking #sacramentokings #videographer #vfx