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Big news: We’ve merged with Levelwing, a nationally recognized performance marketing and data technology company. This strategic move strengthens our performance marketing, enhances our tech capabilities, and expands our global footprint—positioning us as one of the world’s fastest-growing independent agencies.

Today marks another change, as we bring together four founder-led agencies (Mindgruve, Macarta, Icon Commerce, and Levelwing) under one brand: Mindgruve.

We’re excited for this next chapter of innovation and continuing to drive growth for some of the world’s leading brands. Read our full press release in our bio.

$554B in annual markdown losses. And your team generated most of it by doing exactly what they were paid to do. Your sales rep hit revenue. Your marketer hit ROAS. Your wholesale partner hit sell-through. Each one made the rational call to hit their numbers. Collectively, they funded the "discount death spiral". Incentive architecture — what you measure, what you goal toward, and how you comp teams — matters. Get it wrong and you train consumers to wait for the next sale. Click the link in bio to read more and learn how we're helping brands find the right KPI mix to maximize margin (without reliance on discounting).

$554B in annual markdown losses. And your team generated most of it by doing exactly what they were paid to do. Your sales rep hit revenue. Your marketer hit ROAS. Your wholesale partner hit sell-through. Each one made the rational call to hit their numbers. Collectively, they funded the "discount death spiral". Incentive architecture — what you measure, what you goal toward, and how you comp teams — matters. Get it wrong and you train consumers to wait for the next sale. Click the link in bio to read more and learn how we're helping brands find the right KPI mix to maximize margin (without reliance on discounting).

$554B in annual markdown losses. And your team generated most of it by doing exactly what they were paid to do. Your sales rep hit revenue. Your marketer hit ROAS. Your wholesale partner hit sell-through. Each one made the rational call to hit their numbers. Collectively, they funded the "discount death spiral". Incentive architecture — what you measure, what you goal toward, and how you comp teams — matters. Get it wrong and you train consumers to wait for the next sale. Click the link in bio to read more and learn how we're helping brands find the right KPI mix to maximize margin (without reliance on discounting).

$554B in annual markdown losses. And your team generated most of it by doing exactly what they were paid to do. Your sales rep hit revenue. Your marketer hit ROAS. Your wholesale partner hit sell-through. Each one made the rational call to hit their numbers. Collectively, they funded the "discount death spiral". Incentive architecture — what you measure, what you goal toward, and how you comp teams — matters. Get it wrong and you train consumers to wait for the next sale. Click the link in bio to read more and learn how we're helping brands find the right KPI mix to maximize margin (without reliance on discounting).

Welcome to our latest version of Bridgestone x Lamborghini “Art of the Drive”. There were too many incredible shots left on the cutting room floor, so We. Made. It. Longer.

Boom!

#DirectorsCut #Production #Shoot #Content #Bridgestone#Lambo #Creative #ContentCreation #ShootTennessee#Mindgruve

Director: @kristaliney
Prod Co: Maiden Creative, of course 🤘
Agency: @mindgruve
ECD: Vic Camozzi
CD: @benjamingross.life
Accounts: @heyitsboven
Prod Supervisor: @mattlasseter
1st AD: @neumiepoo
2nd AD: @athenalans_7
Coordinator: @alittlecarolreads

DP: @thekirby
1st AC: @ryanfuqua
2nd AC: @cameras_r_dumb
VTR: @film4real
@nashvillecamera

Camera Car: @nashville_camera_car
Driver: @dave_ogle
Gimbal Op: @yeahsammyshoots
Tech: @skinner_bw
Stunt Driver: @stuntrocky
Aerials: @ben_linderman

Prod Designer: @jennspeaks
Set Dresser: @adlynnjean
Art Asst: Taylor Williams
Art Asst: Kyle Davis
Picture Car: @picturecarco

Gaffer: notalexgordon
BB Electric: Andy Allmendinger
Electric: Garland Gallaspy
Key Grip: @gnk_lighting_and_grip
BB Grip: Patrick Strunk
Grip: Jay Siske

Hair/Make Up: @amandasalinasdixon
Wardrobe Stylist: @hvnhowell

Casting: @missmarisamunoz
Talent: @thecorybond @heathersnell_

Locations: John Witherspoon, @alittlecarolreads
Prod Assistants (Rock Stars):
Jordan Cates
Savannah Doktorczyk
Darrell Green
Les Alford
Lindsay Glass
Isiah Harris
Gracie Renegar
Joshua Bartlett
Thatcher Moses
Alan Lewis
Taylor Quintrell
@the_king_kyle
@nashvilleproductionsupplies

Crafty: @kraftykyle4, Kaitlin Zermeno
Medic: Danielle Green

Post Production
Editors: @tinyendlessdots
Colorist: @morgondickerson
Vis EFX: @makegallery
Audio Mix: @finallytired

We're officially putting @bodybarpilates "The Shake" out in the world!

Excited to share our latest campaign.This creative is all about connection - the kind you feel in a room full of people moving together with a shared goal.Pilates is for every body, every level, and every goal.

...and yes, "The Shake" is very real.If you've ever held a plank for over a minute, you already know! 😅
#production #creative #agency #newwork #commercial

This is way too much fun not to repost! Nikki Glaser's own behind-the-scenes look at our photo shoot for her Good Girl special on Hulu. She's as stunning as she is hilarious. 🎬 🎤 #GoodGirl #BTS #Hulu #Production #NewWork #ComingSoon

Maiden was tapped to produce a series of teases for Hulu’s upcoming #MalcolmInTheMiddle Life’s Still Unfair special four-part event. The first one released out into the wild is this – a nod to the now iconic back-shaving scene. We sent out a casting call for hirsute gentlemen and LA answered! All real back hair. Creative by Team Disney. #Hulu #HulOnDisneyPlus @hulu 🎬

Production Company: @maidencreative by @mindgruve
Director: @rebeccajoelson, @thejoelsons
Exec Producers: @kristaliney, @andyrobbins
Line Producer: Diliana Deltcheva
Prod Supervisor: Lizzie Deroy
Coordinator: Andrew Licciardi

Director of Photography: @kevinjoelson
1st AC: Marq Castagna
2nd AC: Grace Thomas
DIT: Kyle Hoekstra
VTR: JJ Roldan

Gaffer: Ryan French
BB Electric: Eddie Gracek
Electric: Cameron Smith
Key Grip: Joe McKenna
BB Grip: Bruce Wolfe
Grip: Marvin Mejia
Swings: Ryan Apley, Greg Loebell

Prod Designer: @alessandro_marvelli
Art Coordinator: Christian Arias
Construction: Luis Diaz, Guy Livne
Set Decorator: Katie Hale
Leadman: Pau Castro
Prop Master: Taylor Mahoney
Shopper: Prianna Lachance

Key Hair / Makeup: CiCi Anderson
Wardrobe Stylist: Christina Bushner

1st AD: Harry Shamamiam
2nd AD: Joseph Evangelista

Production Assistants:
Aemon Williams
Piper Nixon
Georgia Lee
Aaron Garcia
Dariush Sobhani

Medic: Cora Richards

Crafty: @craftyg312
Coffee Bar: @sunflowerbrew 🌻

From San Diego to São Paulo, Mexico City, and beyond, we’re grateful for everyconnection that made this year meaningful.

Another epic @bridgestone project is out! The Art of the Drive features the technical partnership of Bridgestone x @lamborghini Very special thanks to the incredibly talented team who brought this creative to life!
#Production #Shoot #Content #Director #Bridgestone #Lambo #Creative #ContentCreation #ShootTennessee #Mindgruve

Director: @kristaliney
Prod Co: Maiden Creative, of course 🤘
Agency: @mindgruve
ECD: Vic Camozzi
CD: @benjamingross.life
Accounts: @heyitsboven
Prod Supervisor: @mattlasseter
1st AD: @neumiepoo
2nd AD: @athenalans_7
Coordinator: @alittlecarolreads

DP: @thekirby
1st AC: Ryan Fuqua
2nd AC: Matt Laughter
VTR: Armand Holmes
@nashvillecamera

Camera Car: @nashville_camera_car
Driver: @dave_ogle
Gimbal Op: Sam Wetzel
Tech: @skinner_bw
Stunt Driver: @stuntrocky
Aerials: @ben_linderman

Prod Designer: @jennspeaks
Set Dresser: Addie Carroll
Art Asst: Taylor Williams
Art Asst: Kyle Davis
Picture Car: @picturecarco

Gaffer: Alex Gordon
BB Electric: Andy Allmendinger
Electric: Garland Gallaspy
@gnk_lighting_and_grip
Key Grip: BJ Hyman
BB Grip: Patrick Strunk
Grip: Jay Siske

Hair/Make Up: @amandasalinasdixon
Wardrobe Stylist: @hvnhowell

Casting: @missmarisamunoz
Talent: @thecorybond @heathersnell_

Locations: John Witherspoon, @alittlecarolreads
Prod Assistants (the real rock stars!):
Jordan Cates
Savannah Doktorczyk
Darrell Green
Les Alford
Lindsay Glass
Isiah Harris
Gracie Renegar
Joshua Bartlett
Thatcher Moses
Alan Lewis
Taylor Quintrell
Kyle Kellerman
@nashvilleproductionsupplies

Crafty: Kyle Bryant, Kaitlin Zermeno
Medic: Danielle Green

Post
Editors: @zito_joe @tinyendlessdots
Colorist: @morgondickerson
Vis EFX: @makegallery

We just wrapped an incredible week at Adweek LATAM 2025 in Mexico City! 🇲🇽

From inspiring sessions to countless meaningful conversations, this year’s event was all about connection, creativity, and the future of marketing in LATAM.

We loved meeting so many passionate marketers and it was great to see our Mindgruve tote bags throughout the event.

A huge thank-you to everyone who joined our session, shared insights, and stopped by to chat. We’re heading home inspired.

See you next year! 👋

Are your holiday campaigns performing at their best?

Join Mindgruve’s VP, Media Strategy & Planning, Jacqueline Ruma, and SVP, Products, K.B. Reidenbach for our upcoming Lunch & Learn, Holiday Campaign Performance: Making a List, Checking it Twice.

Learn how to optimize your in-flight campaigns, uncover key performance insights, and make the most of the season’s biggest opportunities.

Register at the link in our bio.

Mindgruve is a finalist for PPC Agency of the Year at the 2025 @searchengineland Awards — the highest honor in search.

Our team’s relentless focus on performance, innovation, and strategic impact in paid search earned recognition for our Super Bowl 2024 campaign, alongside work for iconic brands like NBC, Marriott, and Grey Goose.

See how we transformed Super Bowl buzz into measurable results at the link in our bio.

Three words that say it all.✨ Big. Bold. Beautiful.🎥 
Here’s a look at our latest work with Sony Pictures, featuring Margot Robbie and Colin Farrell. #production #newmovie #creativework