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Excited to be joining the jury for @usa_canneslions at the @cannes_lions . Looking forward to discovering bold new ideas, connecting with fellow jurors and peers, and spending time with the next generation shaping the future of our industry. I’ll be in @cannes_lions and would love to connect while I’m there.

It is not every day a brand chooses art as its north star. From the moment we connected with the @armadilloandco team it was clear this was not going to be a traditional campaign. The brief was bold. The vision was pure. Create a campaign that feels handcrafted, intentional, and alive with the same spirit that defines their philosophy.

Working with the iconic @greigfraser_dp and the brilliant @jodiefried was a privilege. Our entire team at @invisiblenorth ,@lorinaskill in the edit and @qdepartmentstudios shaping the sound, poured everything into building a piece that feels more like a cinematic experience than a commercial.

Proud of this one. Truly.

#ArtFilm #Art #Cinema #VisualPoetry #FilmMaking #CreativeCulture #ArtDirection #InvisibleNorth #GreigFraser #JodieFried #Armadillo

Second spot from #WhatPropelsYou? campaign. Grateful to our incredible client @propelwater for their trust and partnership, our superstar team at @invisiblenorth, and our amazing director @nabil and our sound partner @qdepartmentstudios!

Proud to drop this year’s @propelwater campaign, a ride we’ve been on since last year.
Fully conceived + produced at @invisiblenorth and directed by @nabil. Sound by @qdepartmentstudios

If you want to enter your work - go to https://aicpawards.awardcore.com. The Entry Deadline is Tuesday, February 26th, 2025. #aicpawards @theaicp

This holiday season, Sonos is bringing the joy of music to life with Elves of Sound, a spirited hero film that fuses holiday magic, high-energy sound, and quirky humor, making Sonos the essential soundtrack for every festive gathering.

Elves of Sound was directed by the incredible Nabil Elderkin, and creative agency and production company @invisiblenorth conceptualized, created, and produced this campaign.
Proud of our team and our collaborators for bringing this fun project to life!
Huge thanks to our amazing and visionary client @sonos for giving us the opportunity to make the season truly sound extraordinary!

I was honored to speak with Ben Conway at @lbbonline about the work we’re doing at @invisiblenorth .

We discuss my creative journey, IN’s recent @sonos and @propelwater , and our plans to continue growing our agency/production capabilities. Link in bio!

✨ Big news! We’re proud to launch the Sonos Ace headphones campaign for @sonos , creatively developed and fully produced in-house, starring the incredible @sukiwaterhouse . Obsessively crafted. Masterfully tuned. This is sound like you’ve never felt.

🎬 Shot on the streets of Tribeca, this campaign positions Sonos Ace at the intersection of tech and style.

Check out the TV Spot! #SonosAce

Credits:
Creative Agency: @invisiblenorth
Production Company: @invisiblenorth
Executive Producer: Amber Ward | @amberlward
EP/Film ECD: @narimanhamed
Director: Peter Glanz | @peterglanzProducer: @paul_edouard_nyc
Director of Photography: Anthony Carella | @carella
Lead Content Producer: Tommy Petroskey | @petroskeyproductions

⚡️ We’re back at it again, making strides with our second edition of the Propel Your City Project (PYCP). Introducing our latest campaign with our @propelwater family and @michaelbjordan ⚡️

This one’s TO THE PEOPLE WHO CHOOSE TO PROPEL. Our project aims to enhance community wellness and inclusivity by fostering connections through movement. 💨Furthering this initiative, this year Propel is launching multi-city fitness hubs where local fitness and wellness leaders will host free classes for the community.

Featuring “places to be”, the newly released track from Fred again, Anderson .Paak and Chika, brings an upbeat energy to the campaign.

These 30 seconds are just the beginning.. stay tuned for more to come✨✨

Credits:
Agency & Production Company: Invisible North @invisiblenorth
Client: Propel @propelwater
Air Date: 6/5
Creative Agency & Production Company: Invisible North @invisiblenorth
Executive Producer: Amber Ward @amberlward
EP & ECD: @narimanhamed
Lead Creative Producer: Tommy Petroskey @petroskeyproductions
Director: Nabil Elderkin @nabil
Director of Photography: Anthony Carella @carella

#PYCPSweepstakes #PYCP #PROPEL24 #IN #invisiblenorth

🖤 #timklingender

@walkgoodetienne 🔥❤️💪🏾To all the incredible people who have been part of this journey, thank you from the bottom of my heart. Your collaboration, creativity, and shared vision have shaped this endeavor into something truly remarkable. 🤝💫 I'm grateful for the incredible clients @Propelwater and our team @invisiblenorth Invisiblenorth and our massively talented director @leo and his team @yazz and master editor @rigelkilston and with immense support from the amazing @michaelBJordan!
Together, we've brought something special to life, and I can't wait to see how it makes a difference.

❤️ @bahramradan @nimany ❤️