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seriousletterforms

Jesse Ragan

I design typefaces at @xyz_type and live in Beacon, NY.

626
posts
1.6K
followers
5.1K
following

The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago


The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago

The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago

The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago

The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago

The new Rolling Stone logo.⁠

(Trust me, I can’t believe we got this project either!)⁠

Few magazines have a visual presence as iconic as Rolling Stone’s—outlandish, ornate, and memorable. Working with Type Network, I got to create my own spin on the three previous iterations—each fantastic in its own way—all designed by the unparalleled Jim Parkinson.⁠

Anticipating the wide range of ways the logo would be used, I designed not just one logo, but a suite of them. The system launched today at rollingstone.com and will appear soon on the cover of the magazine, too.⁠

Read the case study at the link in our bio to see the whole system, and get a little history lesson too.⁠

Thanks to @rollingstone’s CD @joe_hutchinson, CEO @guswenner, and EIC @noahshachtman for entrusting us with their iconic brand. And to @rogerdavidblack / @typenetwork for inviting me onto this journey.⁠

🔗 in bio⁠!⁠

#rollingstone #magazinedesign #customlettering #identitydesign #branddesign #brandidentity #corporateidentity #logotype #logodesign #rocknroll #magazine #brandingdesign #typography #typedesign


820
66
3 years ago

Hello! It’s re-introduction time! I’m Jesse, half of XYZ Type. I designed several of the typefaces that we sell: Aglet, Study, and Export. I’m currently finishing up Escalator, Elevator, and Cedar. I also worked on Cortado and Polymode with Ben, my business partner. In addition to developing fonts for retail sale, I design a lot of custom typefaces and logotype lettering for clients, mostly branding agencies.⁠

I co-founded the @coopertype program in 2010, then taught there for its first four years. And before that, I got my start in the early ’00s working with @hoeflerco and Font Bureau.⁠

After living in Brooklyn for half of my life, two years ago I moved 90 minutes up the river to Beacon, New York. I’ve discovered a new love for hiking and a much quieter life than I had in NYC. But I still like seeing people—let me know if you’re in town!⁠

Portrait by @cydney_cherepak_art
Photo by @caitlin_keegan

#TypeDesigner #TypeDesign #TypefaceDesign #typeface⁠ #typography


290
13
3 years ago

Hello! It’s re-introduction time! I’m Jesse, half of XYZ Type. I designed several of the typefaces that we sell: Aglet, Study, and Export. I’m currently finishing up Escalator, Elevator, and Cedar. I also worked on Cortado and Polymode with Ben, my business partner. In addition to developing fonts for retail sale, I design a lot of custom typefaces and logotype lettering for clients, mostly branding agencies.⁠

I co-founded the @coopertype program in 2010, then taught there for its first four years. And before that, I got my start in the early ’00s working with @hoeflerco and Font Bureau.⁠

After living in Brooklyn for half of my life, two years ago I moved 90 minutes up the river to Beacon, New York. I’ve discovered a new love for hiking and a much quieter life than I had in NYC. But I still like seeing people—let me know if you’re in town!⁠

Portrait by @cydney_cherepak_art
Photo by @caitlin_keegan

#TypeDesigner #TypeDesign #TypefaceDesign #typeface⁠ #typography


290
13
3 years ago


Tomorrow at 11am in San Diego, XYZ Type partner Jesse Ragan will give a free talk at UCSD, open to the public. “What is Realness?” will discuss XYZ’s collaboration with @polymodestudio on developing Polymode Sans and their recently-published book, Identity Is Variable. Hope to see you there!

May 12, 2026, 11:00 am

University of California San Diego
Design and Innovation Building
Second Floor Room 208
9510 Innovation Ln
La Jolla, CA 92093

@ucsdvisarts @ucsandiego


18
2
1 days ago

Lecture this Wednesday at UCLA! Silas Munro (@siborg81) of @polymodestudio will present with Ben Kiel (@ben_kiel) and Jesse Ragan (@seriousletterforms) of XYZ Type about their collaboration to bring notions of expansive identity into typographic form, as well as their newly published book Identity Is Variable. Hope to see you there!


63
2
1 weeks ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago


Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

Thanks to everyone who came out to the @cma_gallery opening last night! Great to see our specimens representing @seriousletterforms’ typeface designs alongside work by other Hudson Valley designers. It was also a treat to see Elevator used for the exhibit identity and design. On view through May 12 at Mount Saint Mary’s College in Newburgh, NY.


98
2
1 months ago

🔥 EVENT ALERT🔥

Polymode and XYZ Type: Identity Is Variable

Polymode's Brian Johnson and XYZ Type's Jesse Ragan are launching two new projects, Polymode Sans, a variable typeface, and Identity Is Variable, a book exploring type through 15 diverse perspectives.

Then the real conversation begins: a discussion on culture, identity, and typography with nicole killian(@saucyunicorn ), David Jon Walker (@davidjonwalker), and more.

📍 Museum of Arts and Design
📅 Thursday, April 23

Tap the link in bio.


152
5
1 months ago

2026 at XYZ Type: Jesse Ragan


212
16
3 months ago

Tomorrow! Live in person, in my hometown of Greensboro, NC! @modernjss and I will talk about working together on the typeface Polymode Sans. Hosted by @aigatriadnc—full details below.

What Is Real?
📆 Wednesday, July 12
🎤 5:30pm: lecture at @transformgso
🍻 7:00pm: gather at @southendbrewing

Can a single typeface express diverse viewpoints through its own functionality? Partners from two design studios, @polymodestudio and @xyz_type, discuss their collaboration to bring notions of expansive personal identity into typographic form. The unexpected road to their typeface Polymode Sans began by viewing a historical type revival through a queer lens, and led them to harness variable font technology as a form of cultural code-switching.

Animation by @egg.g.s


63
1
2 years ago


I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?⁠

See our case study at the link in our bio.⁠

🖼🎞: Interbrand⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign


451
25
3 years ago

I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?⁠

See our case study at the link in our bio.⁠

🖼🎞: Interbrand⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign


451
25
3 years ago

I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?⁠

See our case study at the link in our bio.⁠

🖼🎞: Interbrand⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign


451
25
3 years ago

I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?⁠

See our case study at the link in our bio.⁠

🖼🎞: Interbrand⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign


451
25
3 years ago

I’m always interested hear what @arminvit (of the blog Brand New/@ucllc) has to say about our work, even if I don’t agree. He gave some astute criticism about our work for @interbrand on the @casey’s identity: “While the wordmark is really nice, very well executed by Jesse Ragan, and subtly-yet-cleverly tied to the vane, there is something a little off about such a free-flowing wordmark confined inside the barn shape.” Personally, I like the contrast between the two—especially as it plays out across the design system. What do you think?⁠

See our case study at the link in our bio.⁠

🖼🎞: Interbrand⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign


451
25
3 years ago

In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!⁠

See more in our case study, link in bio.⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


149
8
3 years ago

In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!⁠

See more in our case study, link in bio.⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


149
8
3 years ago

In what may be our largest lettering application to date, I designed a custom “End Zone optical size” for the Dartmouth Athletics logotype that perfectly fits the dimensions of the grass end zones at @dartmouthcollege Memorial Field. It’s not often that our work is sized up to ten yards tall and is visible from outer space!⁠

See more in our case study, link in bio.⁠

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


149
8
3 years ago

Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.⁠

Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.⁠

In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.⁠

See more in our case study, link in bio.⁠

🖼: Dartmouth College
⁠⁠
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


85
3 years ago

Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.⁠

Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.⁠

In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.⁠

See more in our case study, link in bio.⁠

🖼: Dartmouth College
⁠⁠
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


85
3 years ago

Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.⁠

Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.⁠

In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.⁠

See more in our case study, link in bio.⁠

🖼: Dartmouth College
⁠⁠
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


85
3 years ago

Dartmouth Athletics needed a visual vocabulary distinct from the institutional side of @dartmouthcollege, and @championsdesign asked me to draw a logotype for them as part of their extensive identity system.⁠

Using a vintage jersey as inspiration for the lettering, I created a strong, authoritative logotype in an established collegiate vernacular, yet drawn from Dartmouth’s unique history.⁠

In the end, we made several variations of the lettering, as well as a treatment of “BIG GREEN”—the name for the varsity and club athletic teams at the university.⁠

See more in our case study, link in bio.⁠

🖼: Dartmouth College
⁠⁠
#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #DartmouthCollege


85
3 years ago

Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram: ⁠

“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”⁠
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall⁠

“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”⁠
–Jennifer Kinon, Champions Design⁠

“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”⁠
–Bobby Martin (@bobbycmartin), Champions Design⁠

Images: Champions Design⁠ & Carnegie Hall

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall


174
4
3 years ago

Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram: ⁠

“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”⁠
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall⁠

“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”⁠
–Jennifer Kinon, Champions Design⁠

“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”⁠
–Bobby Martin (@bobbycmartin), Champions Design⁠

Images: Champions Design⁠ & Carnegie Hall

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall


174
4
3 years ago

Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram: ⁠

“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”⁠
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall⁠

“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”⁠
–Jennifer Kinon, Champions Design⁠

“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”⁠
–Bobby Martin (@bobbycmartin), Champions Design⁠

Images: Champions Design⁠ & Carnegie Hall

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall


174
4
3 years ago

Shamelessly sharing some choice quotes about our collaboration with @championsdesign on the @carnegiehall monogram: ⁠

“This new monogram becomes a digital component that’s so key to how Carnegie Hall is able to communicate across social media and even more informal circumstances, such as merchandise.”⁠
–Sara Villagio (@sara.villagio), chief marketing officer, Carnegie Hall⁠

“Now, the CH that was once on a steel beam is a CH that is the Twitter icon, which is meaningful because the history of the place is meaningful to the experience.”⁠
–Jennifer Kinon, Champions Design⁠

“Jesse’s like an extension of our design team … and he’s such a scholar when it comes to type design and typography.”⁠
–Bobby Martin (@bobbycmartin), Champions Design⁠

Images: Champions Design⁠ & Carnegie Hall

#CustomLettering #IdentityDesign #BrandDesign #BrandIdentity #CorporateIdentity #logotype #wordmark #logo #LogoDesign #CarnegieHall


174
4
3 years ago


View Instagram Stories in Secret

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