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Thank you @voguescandinavia 🤍

Fashion in Helsinki – the annual sartorial spectacle celebrating Finland’s brightest emerging talent – is back for its 2025 edition, currently in full swing in Helsinki. In this exclusive editorial, Vogue Scandinavia pays tribute to Finnish fashion, highlighting the buzziest designers and brands shaping the scene. Watch this space…

The sartorial scene in Finland is thriving with talent – just take a peek at Fashion in Helsinki, the annual event celebrating the up-and-coming homegrown brands and designers making their mark on the industry. Its five-day roster brims with thought-provoking exhibitions, buzzy runway shows, immersive showrooms, inspiring talks and, of course, the Finnish Fashion Awards as its crown jewel.

https://www.voguescandinavia.com/articles/fashion-in-helsinki-2025-designers-to-know

By @linneapesonen

Photo @monasalminen
@oskari_pulkkinen
Style @shadi.razavi
Model @katjaloviisa

Thank you @voguescandinavia 🤍

Fashion in Helsinki – the annual sartorial spectacle celebrating Finland’s brightest emerging talent – is back for its 2025 edition, currently in full swing in Helsinki. In this exclusive editorial, Vogue Scandinavia pays tribute to Finnish fashion, highlighting the buzziest designers and brands shaping the scene. Watch this space…

The sartorial scene in Finland is thriving with talent – just take a peek at Fashion in Helsinki, the annual event celebrating the up-and-coming homegrown brands and designers making their mark on the industry. Its five-day roster brims with thought-provoking exhibitions, buzzy runway shows, immersive showrooms, inspiring talks and, of course, the Finnish Fashion Awards as its crown jewel.

https://www.voguescandinavia.com/articles/fashion-in-helsinki-2025-designers-to-know

By @linneapesonen

Photo @monasalminen
@oskari_pulkkinen
Style @shadi.razavi
Model @katjaloviisa

Thank you @voguescandinavia 🤍

Fashion in Helsinki – the annual sartorial spectacle celebrating Finland’s brightest emerging talent – is back for its 2025 edition, currently in full swing in Helsinki. In this exclusive editorial, Vogue Scandinavia pays tribute to Finnish fashion, highlighting the buzziest designers and brands shaping the scene. Watch this space…

The sartorial scene in Finland is thriving with talent – just take a peek at Fashion in Helsinki, the annual event celebrating the up-and-coming homegrown brands and designers making their mark on the industry. Its five-day roster brims with thought-provoking exhibitions, buzzy runway shows, immersive showrooms, inspiring talks and, of course, the Finnish Fashion Awards as its crown jewel.

https://www.voguescandinavia.com/articles/fashion-in-helsinki-2025-designers-to-know

By @linneapesonen

Photo @monasalminen
@oskari_pulkkinen
Style @shadi.razavi
Model @katjaloviisa

#kultainenvenla #prinsessa

meikki @annamannila
asu @sinisaavala
hiukset minä

Honoured to be part of the Ateneum Gala 2025 🤎

Thank you ✨
Ateneum Gala 2025 @ateneummuseum
Photography: Johanna Rontu @johannarontu
Styling: Minttu Vesala @masterminttu
Makeup: Jenny Jansson @jenny_jansson
using Duroy & Ben Nye
Hair: Miika Kemppainen @miikakemppainen
with Authentic Beauty Concept

Model: Ksenia Mslkova @kseniaamalkova

Outfit:
Silks @latelierdesmatieres
Lace fabric @sophiehalletteofficial

Honoured to be part of the Ateneum Gala 2025 🤎

Thank you ✨
Ateneum Gala 2025 @ateneummuseum
Photography: Johanna Rontu @johannarontu
Styling: Minttu Vesala @masterminttu
Makeup: Jenny Jansson @jenny_jansson
using Duroy & Ben Nye
Hair: Miika Kemppainen @miikakemppainen
with Authentic Beauty Concept

Model: Ksenia Mslkova @kseniaamalkova

Outfit:
Silks @latelierdesmatieres
Lace fabric @sophiehalletteofficial

Honoured to be part of the Ateneum Gala 2025 🤎

Thank you ✨
Ateneum Gala 2025 @ateneummuseum
Photography: Johanna Rontu @johannarontu
Styling: Minttu Vesala @masterminttu
Makeup: Jenny Jansson @jenny_jansson
using Duroy & Ben Nye
Hair: Miika Kemppainen @miikakemppainen
with Authentic Beauty Concept

Model: Ksenia Mslkova @kseniaamalkova

Outfit:
Silks @latelierdesmatieres
Lace fabric @sophiehalletteofficial

Honoured to be part of the Ateneum Gala 2025 🤎

Thank you ✨
Ateneum Gala 2025 @ateneummuseum
Photography: Johanna Rontu @johannarontu
Styling: Minttu Vesala @masterminttu
Makeup: Jenny Jansson @jenny_jansson
using Duroy & Ben Nye
Hair: Miika Kemppainen @miikakemppainen
with Authentic Beauty Concept

Model: Ksenia Mslkova @kseniaamalkova

Outfit:
Silks @latelierdesmatieres
Lace fabric @sophiehalletteofficial

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Photography @neoshi.production

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Photography @neoshi.production

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Photography @neoshi.production

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Photography @neoshi.production

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Photography @neoshi.production

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The Nimettömät evening gown ensemble, showcased at the a20 Salon presentation, drew its silhouette inspiration from the moment a skirt got caught on a pair of panties.

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The Nimettömät evening gown ensemble, showcased at the a20 Salon presentation, drew its silhouette inspiration from the moment a skirt got caught on a pair of panties.

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The Nimettömät evening gown ensemble, showcased at the a20 Salon presentation, drew its silhouette inspiration from the moment a skirt got caught on a pair of panties.

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

a20 salonkinäytös Look 18
Titled ”Nimettömät” by Sini Saavala @sinisaavala

The Nimettömät evening gown ensemble, showcased at the a20 Salon presentation, drew its silhouette inspiration from the moment a skirt got caught on a pair of panties.

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt

Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design.

Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design.

Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design.

We are proudly presenting: a20 salonkinäytös! 
– an intimate fashion show that gathers 20 designers to showcase their creations for Helsinki Design Week’s 20th anniversary with the theme of Celebration! Featured designers – both emerging and alumni will present their festive attires during @helsinkidesignweek on September 10th 2025 at the historic Suomitalo. Tickets will be for sale closer to the event.

a20 salonkinäytös is a collaborative effort between Fashion Community Helsinki (Sini, Ellen, Sofia) and Alex Luonto. Our logo and visual identity is done by Aleksi Poikkimäki @asciineko
 
Follow us for more content about a20 salonkinäytös!

#a20 #salonkinäytös #helsinkidesignweek #hdw2025

Fashion in Helsinki fashion show 21.5.2025
@fashioninhelsinki

Photography by @guillaumeroujas
Model @maluwizz

Sini Saavala Collaborations and sponsors
@sausoofficial
@mannstromjewellery
@chora.store
@latelierdesmatieres
@sophiehalletteofficial

Thank you
Taiteen edistämiskeskus for supporting my work @taikegram

Brands
Industry Muscle x Latimmier @latimmier

Hedvig @hedvigcollection

Rolf Ekroth @rolfekroth

Linda Kokkonen lindakokkonen

Sini Saavala @sinisaavala

Event Producer
Miia Koski, @miiakoski @juni_communication

Pr&Communication
Martta Louekari @marttal @juni_communication

Artistic Director
Minttu Vesala @masterminttu

Casting
Minttu Vesala @masterminttu
Jim Bergström @jimbergstroem

Styling
Minttu Vesala @masterminttu

Hair
Miika Kemppainen Team @miikakemppainen

Make-up
Jenny Jansson Team @jennyjansson

Models
Paparazzi @paparazzimgmt
Sisterhood @thesisterhood_mgmt
As You Are @asyouareagency
Icon Agency @castingagencyicon
Brand Management @brandmgmt

Show Music
Tuomas Toivonen @.t_t.

Runway Director
Jim Bergström @jimbergstroem

Event Production Coordinator
Dante Correa @dantitos

Back Stage Manager
Peter Pohjola @peterpohjola

Model Coordinator & Casting Assistant
Michael Ventura @michaelventur

Back Stage Production Manager
Niklas Kervinen @niklaskervinen

Show Production Assistant
Andre Pozusis @andrepozusis

Editorial Stylist
Antti Nguyen @antti.ng

Editorial photography
Sebastian Johansson @_sebastianjohansson

Show Assistants
Oliver Saarinen @lilgingg
Enni Lähderinne @mennienn
Jenna Nevala @jennanevalampi
Siiri Vepsäläinen @siirivepsalainen

Sound & Light Technique
Kimmo Räsänen / Capital AV @capital.av @kimmoräsänen

Runway Photography
Guillaume Roujas @guillaume

Runway Video
Rasmus Purola @rasmuspurola
Jens Zitting @jenszitting

Partners
@helsinki_partners
@1664blancfi
@authenticbeautyconcept.fi
@stgeorgehelsinki

Thank you all the backstage photographers
Special thanks to Merihaka Oy and Merihaka residents

Fashion in Helsinki fashion show 21.5.2025
@fashioninhelsinki

Photography by @guillaumeroujas
Model @leilanatasha_

Sini Saavala Collaborations and sponsors
@sausoofficial
@mannstromjewellery
@chora.store
@latelierdesmatieres
@sophiehalletteofficial

Thank you
Taiteen edistämiskeskus for supporting my work @taikegram

Brands
Industry Muscle x Latimmier @latimmier

Hedvig @hedvigcollection

Rolf Ekroth @rolfekroth

Linda Kokkonen lindakokkonen

Sini Saavala @sinisaavala

Event Producer
Miia Koski, @miiakoski @juni_communication

Pr&Communication
Martta Louekari @marttal @juni_communication

Artistic Director
Minttu Vesala @masterminttu

Casting
Minttu Vesala @masterminttu
Jim Bergström @jimbergstroem

Styling
Minttu Vesala @masterminttu

Hair
Miika Kemppainen Team @miikakemppainen

Make-up
Jenny Jansson Team @jennyjansson

Models
Paparazzi @paparazzimgmt
Sisterhood @thesisterhood_mgmt
As You Are @asyouareagency
Icon Agency @castingagencyicon
Brand Management @brandmgmt

Show Music
Tuomas Toivonen @.t_t.

Runway Director
Jim Bergström @jimbergstroem

Event Production Coordinator
Dante Correa @dantitos

Back Stage Manager
Peter Pohjola @peterpohjola

Model Coordinator & Casting Assistant
Michael Ventura @michaelventur

Back Stage Production Manager
Niklas Kervinen @niklaskervinen

Show Production Assistant
Andre Pozusis @andrepozusis

Editorial Stylist
Antti Nguyen @antti.ng

Editorial photography
Sebastian Johansson @_sebastianjohansson

Show Assistants
Oliver Saarinen @lilgingg
Enni Lähderinne @mennienn
Jenna Nevala @jennanevalampi
Siiri Vepsäläinen @siirivepsalainen

Sound & Light Technique
Kimmo Räsänen / Capital AV @capital.av @kimmoräsänen

Runway Photography
Guillaume Roujas @guillaume

Runway Video
Rasmus Purola @rasmuspurola
Jens Zitting @jenszitting

Partners
@helsinki_partners
@1664blancfi
@authenticbeautyconcept.fi
@stgeorgehelsinki

Thank you all the backstage photographers
Special thanks to Merihaka Oy and Merihaka residents

Fashion in Helsinki fashion show 21.5.2025
@fashioninhelsinki

Photography by @guillaumeroujas
Model @thenilareign

Sini Saavala Collaborations and sponsors
@sausoofficial
@mannstromjewellery
@chora.store
@latelierdesmatieres
@sophiehalletteofficial

Thank you
Taiteen edistämiskeskus for supporting my work @taikegram

Brands
Industry Muscle x Latimmier @latimmier

Hedvig @hedvigcollection

Rolf Ekroth @rolfekroth

Linda Kokkonen lindakokkonen

Sini Saavala @sinisaavala

Event Producer
Miia Koski, @miiakoski @juni_communication

Pr&Communication
Martta Louekari @marttal @juni_communication

Artistic Director
Minttu Vesala @masterminttu

Casting
Minttu Vesala @masterminttu
Jim Bergström @jimbergstroem

Styling
Minttu Vesala @masterminttu

Hair
Miika Kemppainen Team @miikakemppainen

Make-up
Jenny Jansson Team @jennyjansson

Models
Paparazzi @paparazzimgmt
Sisterhood @thesisterhood_mgmt
As You Are @asyouareagency
Icon Agency @castingagencyicon
Brand Management @brandmgmt

Show Music
Tuomas Toivonen @.t_t.

Runway Director
Jim Bergström @jimbergstroem

Event Production Coordinator
Dante Correa @dantitos

Back Stage Manager
Peter Pohjola @peterpohjola

Model Coordinator & Casting Assistant
Michael Ventura @michaelventur

Back Stage Production Manager
Niklas Kervinen @niklaskervinen

Show Production Assistant
Andre Pozusis @andrepozusis

Editorial Stylist
Antti Nguyen @antti.ng

Editorial photography
Sebastian Johansson @_sebastianjohansson

Show Assistants
Oliver Saarinen @lilgingg
Enni Lähderinne @mennienn
Jenna Nevala @jennanevalampi
Siiri Vepsäläinen @siirivepsalainen

Sound & Light Technique
Kimmo Räsänen / Capital AV @capital.av @kimmoräsänen

Runway Photography
Guillaume Roujas @guillaume

Runway Video
Rasmus Purola @rasmuspurola
Jens Zitting @jenszitting

Partners
@helsinki_partners
@1664blancfi
@authenticbeautyconcept.fi
@stgeorgehelsinki

Thank you all the backstage photographers
Special thanks to Merihaka Oy and Merihaka residents