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NEW CLIENT | @willerbyltd

In 1946, a beekeeper in East Yorkshire started building caravans by hand. Eighty years later, Willerby is Europe's largest holiday home manufacturer - still Hull-based, still employing master craftspeople, still hand-finishing every home that leaves the factory floor.

On paper, holiday homes may sit outside the lens of luxury, heritage fashion, and fine interiors. But the thread that connects everything we do at Studio Graft has never been category - it's craft. Provenance. Brands built by people who care about how things are made.

Willerby is exactly that.

We migrated their entire digital platform, from legacy architecture to a new WordPress build in 60 days. A project of this complexity should normally take five times that. Our development team worked every evening and weekend to deliver it.

A huge thank you to the teams at Willerby and @43clicksnorth 👏

Proud of this one.

NEW CLIENT | @edwardbulmerpaint

We're delighted to share that Studio Graft is partnering with Edward Bulmer Natural Paint on their digital journey.

Edward Bulmer makes some of the most distinctive heritage paints in the UK - historically authentic, naturally derived, and made with a level of care that's rare in any category.

Over the next few months, we'll help the business explore the brand's next phase across digital channels, with solid technical foundations and thoughtful UX.

A real privilege of a project. More to come.

@walpole_uk 🫡

Image credit: @elenabazu

Welcome @peterreed1861.

Royal Warrant holder and @walpole_uk member. Crafting the world’s finest bed linen for over 160 years. We’re delighted to be taking on Peter Reed’s @shopify development and ongoing site support.

And a quiet point of pride - this one’s a Lancashire brand. Some of the finest British craft and heritage lives well beyond the capital, across England, Wales and Scotland. Championing it, wherever it’s made, will always sit at the heart of what we do.

We’re delighted to share that we’ve begun an ongoing digital partnership with Sleigh & Co, supporting the team across all three of their brands: @wlsleighltd (Royal Warranted), @house_of_sleigh, and @sleighs_uk_ireland.

It’s a meaningful one for us. Sleigh is another @walpole_uk member joining our roster, a continued vote of confidence from the world of British luxury, and, excitingly, our first partnership north of the border.

We hope the first of many in Scotland.

Here’s to the work ahead. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

We’re saddened to hear the news about Mariano @rubinacci_official. We recall a wonderful (and extremely hot) day together in Naples in 2018, learning about the Rubinacci craft and his story. It was a special day spent with a genuinely kind man.

Thoughts are with @luca_rubinacci and the family.

We live for and promote felt human experience.⁠
In an ever-evolving landscape of automation, digitalisation and technological improvements, movement renews our sense of self and grounds us.⁠
⁠
In 2026 we will continue to place more value on the human abilities that cannot be automated; mentality, emotion and physicality. ⁠
⁠
Production: @studiograft

New client: @de_petrillo.

A Neapolitan house steeped in history, and one we first brushed up against back in 2018, shooting for @therake with our close friend @benedict_browne. The story (and the craft) stayed with us, we’re thrilled to be working alongside such a wonderful brand.

More Soon.

A piece created in collaboration with @thisislca for @theknightsbridgeestate, and part of a relationship we’ve been building over time.⁠
⁠
Featuring Graham Oastler of Mandarin Oriental Hyde Park, this film celebrates the people who give places their character, and why thoughtful storytelling still matters.

We’re pleased to announce our partnership with @matthewcoxetc, supporting the next chapter of the brand’s digital presence.

Matthew Cox is a name synonymous with craftsmanship and considered design — values that closely align with how we approach our work with luxury and heritage-led brands.

“Working with another @walpole_uk member deepens our collaboration within the luxury ecosystem. Each partnership broadens our understanding, sharpens our thinking, and reinforces the value of working alongside truly exceptional brands.”

Shaun Darwood, Managing Director, Studio Graft

Earlier this week we joined @walpole_uk to celebrate the launch of the Book of British Luxury 2025/26. A beautifully curated evening and a reminder of the strength of British creativity on the global stage. Thank you Walpole for the invitation, and for the privilege of seeing Studio Graft’s digital work represented in print amongst such distinguished company.

P.S. - we even got to meet Gin (🐕) @sabinasavage

Earlier this week we joined @walpole_uk to celebrate the launch of the Book of British Luxury 2025/26. A beautifully curated evening and a reminder of the strength of British creativity on the global stage. Thank you Walpole for the invitation, and for the privilege of seeing Studio Graft’s digital work represented in print amongst such distinguished company.

P.S. - we even got to meet Gin (🐕) @sabinasavage

Earlier this week we joined @walpole_uk to celebrate the launch of the Book of British Luxury 2025/26. A beautifully curated evening and a reminder of the strength of British creativity on the global stage. Thank you Walpole for the invitation, and for the privilege of seeing Studio Graft’s digital work represented in print amongst such distinguished company.

P.S. - we even got to meet Gin (🐕) @sabinasavage

Over the past month, Studio Graft has overseen content production for six products with @aerainstruments - from concept and planning to execution and delivery - all within a four-six week timeline. The first to be unveiled was the M-1 Dune, inspired by Britain’s elite Special Air Service. True to its origins, the design prioritises durability and function, with a distinctive hue borrowed from the SAS’s desert-spec Land Rovers - famously camouflaged pink in the late 1960s to vanish against the sand at dawn and dusk.

Shot over two days in the Spanish desert with a small but mighty team, the film sets the tone for what’s to come. This is the first of many releases over the next few months, and we’re proud to finally share it.

Production: @studiograft
@lukerodmartin
@shaundarwood

DOP & Edit: @nattesferd
Colourist: @andreasabatelli___

Model: @eshankali

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic

The Slow Shift | SG Clients - Texture Returns for AW25

Autumn is tactile. It’s the weight of wool on your shoulders, the nap of suede under your fingers, the first step into polished boots on a rain-dark pavement.

It’s a season made for layering, for detail, for pieces that age well and tell stories with time.

Brands featured:
1 - @crockettandjones_official
2 - @inis_meain
3 - @crootsengland
4 - @cordingsofpiccadilly
5 - @awlingengland
6 - @stubbsandwootton
7 - @bebe_organic