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'Share The Moment'
FOOTLOCKER RAMADAN CAMPAIGN

A Project by FutureCultureX @futureculturex
For Foot Locker @footlockeruk

Creative Directors | Amran Abdi @amzyobr
Creative Directors | Tom Parsons @tp.nonstop
Narrative & Script | Safro @somalisafro
Cultural & Creative Consultancy | FutureCultureX @futureculturex

Directed by Shreya Jha @shreyayayayayy

Producer | Akira-Kai Kitazono @akirakaii
Production Assistant | Esraa Faith @esraasfaith

Agency & Production Company | FutureCultureX @futureculturex

Stills Photographer | India Bharadwaj @indiabharadwaj

1st AD | Gabriele Campanella @gabri_campa
2nd AD | Kimberley Grüesser @kimgruesser
Runner | Aleksandra Šabrinskaitė @sabrinskaite
Runner | Shay Fredericks @slayfreds

Director of Photography | David Zrolko @davidzrolko
1st AC | Alexander Kairo @frombiki
2nd AC | Leona Kramaric @leonanora

Gaffer | Massimo Filippi @miserotti
Spark | Poppy Landen @poppylanden_
Spark | Breandan Mcbennet @breandan.m
Lighting Trainee | Ernie Turner @ernied06

Production Designer | Jahnavi Verma @jahnavi.filmdesigns
Art Assistant | Katie Elizabeth @ktelizabethfilm

Stylist | Safiya Curtis @sxfcrt
Assistant Stylist | Deborah Adetiba @missinfluential_

Sound Recordist | Connor Strutt @connor_strutt_cs

BTS Videographer | Mike Musanu @mikemusanufilms

Catering | Sabiib Somali Restaurant @sabiibuk & Leila Catering @leilacatering.london
Crafty | SipSlow @sipslow.ldn

Translator (Somali) | Bahj bahjassus
Horse Manager | HORSE GUY
Driver | VITO GUY

Kit | Blundell Studios @blundellstudios

2ND UNIT

Director | Akira-Kai Kitazono @akirakaii
Director of Photography | Leona Kramaric @leonanora
Grip | Breandan Mcbennet @breandan.m

Edit | Adam Kudur @adam.kudur
Post Producer | Sam Page-Jones @sampagejones
Post Production | Sticker Studios @sticker_studios
Sound Design |

Colour | Santino Napolitano @santino_colour
Colour Producer | Kerri Aungle @kerriaungleproducer
Colour House | Company 3 @company_3

A special thank you to @sabiibuk @exchangenw1 @alessandraiellamo_ @miserotti @thefajrclubuk

FutureCultureX had the pleasure of covering the Wunna Run 5K London 🇬🇧🏃🏾‍♂️

And honestly… it felt like more than just a run.

Seeing @gunna bring @wunnarun to London and lead from the front was powerful. The energy in the air, the unity across the crowd, and the way thousands of people showed up ready to move together made it something truly special to witness.

This wasn’t just about completing 5K. It was about bringing people together, pushing one another, and creating a space where fitness and unity met community. From start to finish, you could feel the intention behind it, especially knowing the run supported Gunna’s Great Giveaway, giving back to communities and families who need it most.

Huge shoutout to Gunna and his team for bringing this to London and creating a moment that united so many people from all walks of life. Moments like this remind us how powerful it is when people come together with purpose.

Love to everyone who showed up and made the day what it was, and to the brands that helped keep the energy high throughout, @uarunning, @nandosuk , and @redbulluk for being part of the experience.

Big shoutout to @byklick_ for capturing this recap with us 🎥 this video means a lot because it holds the feeling of the day, the movement, the smiles, and the spirit of togetherness.

This is what it’s all about.
More moments that bring people together.
More spaces that encourage fitness, unity, and community.

#FutureCultureX #WunnaRun #London5K #CommunityFirst #fitnessandunity

Official recap 🤍

I’ve been a little busy lately because I’ve been back to back on some really special, wholesome projects. But I wanted to come on here and share this properly.

Just over a week ago, we brought FutureCultureX back.

With only 4 days of planning.
No sponsors.
No big machine behind it.

Just pure community and incredible creatives.

Over 1000 RSVPs.
One room full of love, intention, talent, and support.

FutureCultureX started in 2018. Our last event was 5 years ago. To be able to return and feel this level of energy, warmth, and belief honestly means everything.

Seeing creatives connect, build, share, and hold space for one another reminded me exactly why FCX exists. No hierarchy. No gatekeeping. Just creatives, for creatives.

To every single person who showed up, reposted, told a friend, volunteered, performed, DJ’d, captured content, or simply pulled through to support… thank you from the bottom of my heart.

Me and @tp.nonstop are endlessly grateful for everyone who came down to the event ! Kick starting it again !

So much has been happening behind the scenes over the last couple of years, and I can’t wait to slowly start sharing what’s next. I’ve missed you all more than you know.

Thank you to the @exchangenw1 that has given a home to the creative community in the heartbeat of central London ! They provided us the platform to host an incredible evening and actually do it joint with us 💙

A huge thank you to @sipslow.ldn for being the driving force and the collaborative pioneer ! Without you it couldn’t have happened! So thank you !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Incredible via by @libraryoflimbo 🎥

#FutureCultureX #ForTheCreatives #CreativeCommunity #LondonCreatives #communityovereverything

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Still taking it all in 🤍

We pulled this off in less than 4 days ! Posted the flyer in 72 hours and just wooow over 1000 people RSVP’d 🥹🤍

Thank you to every single person who showed up, held space, connected, shared energy and made this night what it was.

This was truly by creatives, for creatives. We wanted to create a room where creatives could be celebrated, seen, and surrounded by one another. No hierarchy. No gatekeeping. Just diverse, powerful creative energy in one space and you all brought that to life.

To the FutureCultureX team, none of this happens without you. It really does take a village and a community.

Massive you to
@saffaaah
@haziadamu
@by.mariaaraujo
@comarinho6
@zakiislm
@esraasfaith
@rafay.191
@kikifraikue
@bpm.edi
@lvmpasi
@sooransipslow
@magdi.dna
and @bpmlife_ for holding the sound and setting the tone all night.

Special thank you to @sipslow.ldn for believing in the vision and making everyone feel so welcomed, and to @exchangenw1 for partnering with us and opening up a space that truly champions creatives and community.

Thank you to our friends and family for the unconditional support and love 🤍

Me and @tp.nonstop are so grateful. This night reminded us why we do this and what’s possible when creatives come together with intention.

Thank you to the 🐐 @theofficialbash_ for the support, love and encouragement! 🥹🤍 honestly just thank you so much !

Thank you @itsdripwater for supporting us !

This is only the beginning.
FutureCultureX is for you 🤍✨

@futureculturex

Upcoming Nike TN drop for @footlockeruk

Starting the year strong with this one.

Took an ambitious team to turn this around in two weeks, from pre-production to final delivery. Huge respect to the editing team, some serious talent behind the screens.

I want to thank the Foot Locker team for trusting Lacera Films with such a vision, it’s genuinely been an honour bringing it to life.

Producers: @futureculturex / @amzyobr & @tp.nonstop
Concept, Director, Colourist: @lacerafilms
Drone Op: @kddrones
VFX Supervisor, Editor: @patrick_Kirwan
CG Artist: @oculis.studios
CG + Animation: @leovizuals
Sound Design: @channellevvy

Production House: @lacerafilms

POV: You make a shoe fly for @footlockereu

Production house @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex (@amzyobr & @tp.nonstop)
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

Catch Me If You Can:
New Balance Abzorb 2000 for @footlockereu

Talent:
@tyreseflava
@bazzilionaire
@n4ncy.o
@cjuliusperry
@dejeanbrown.m
@portiawalkerr

Producers: @futureculturex @amzyobr & @tp.nonstop
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Drone Op: @helihaych
3D modeller, CG artist: @mike9asprou
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian

Production House: @lacerafilms

New Balance Abzorb 2000 for @footlockereu

Big shoutout to EVERYONE ! This is one for the books 🖊️

DJ: @portiawalkerr
Talent:
@tyreseflava
@bazzilionaire @n4ncy.o
@cjuliusperry
@dejeanbrown.m
Producers: @futureculturex @amzyobr & @tp.nonstop
Production Assistant: Muna
Concept, Director, DP, Editor, Colourist: @lacerafilms
Sound Design: @channellevvy
Stylist: @quinicki_
Styling Assistant: @pipxlian
Production House: @lacerafilms
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#NewBalance #NBAbzorb2000 #NewBalance2000 #FootLockerEU #FootLocker #SneakerCulture #SneakerCommunity #sneakerheads #CreativeDirection #FilmProduction #BehindTheLens #OnSet #DirectorLife #DPOpinions #ProducedBy #setlifelondon #Creatives #talent #CultureMakers #MovementCulture #StreetCulture #LondonStyle

CRTZ x BBK - Legacy met legacy.

What went down at the CRTZ x BBK pop-up wasn’t just a drop. It was a statement. Two pioneers linking up - one built the blueprint for grime, the other flipped the streetwear game on its head. Legacy met legacy.

BBK, 20 years deep, built the grime scene from the ground up, no cosigns, just bars and vision.
Corteiz rewrote the streetwear playbook, making hype feel local again. Together? Unstoppable.

This wasn’t just a collab, it was a crowning of culture by the ones who built it.

@futureculturex pulled up not just to capture content, but to document culture.
To stand shoulder to shoulder with the creatives, the grafters, the ones turning passion into purpose.

This is why we exist to empower creatives to do what they love, and to show the world what it looks like when the underground rises together.

🎥 Tap in for the recap.
@corteiz @clint419 @jmebbkinsta @jammerbbk @maximumbbk @shortybbk @skepta @olaoluslawn
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#futureculturex #corteizxbbk #rulestheworld #FutureCultureX #CRTZxBBK #RulesTheWorld
#cortiez #popup #BBK
#CORTEIZ #BBK
#corteizrtw #CRTZ #ONSTREET
#INTERVIEW #boybetterknow #FYP #SKEPTA