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“Doing creative work is by definition doing something that you never done before” (Full talk - Link in bio)

Vico Sharabani at @tedxstodomingo

‘I Am AND: Living Beyond Either/ Or’

#creativity #inspiration #artistlife #artandbusiness

#TEDx #Innovation #LifeChoices #Mindset #GrowthJourney #ThinkDifferent #EmbraceAND

Full side-by-side breakdown of the @mercedesamg spot I shot recently. The spot was a mix of day-for-night location work shot on a combination of drone and Black Arm, with full VFX background replacements, interactive car lighting and a killer grade to create the day-for-night effect; mixed with some bluescreen studio shots for tighter coverage of the actors and car, and for the opening shot, as well as a few fully CG-generated inserts. Killer work from the team at @thearterylab and colorist @jaredrosenthal that brought this all together. Shot on @arri Alexa Mini LF with a mix of @masterbuilt Soft Flare primes and @canonusa K-35 primes, as well as the new @djiglobal Inspire 3. @keslowcamera @camlightingandgrip @utaproductionarts @mercedesbenz

Prod. Co + Editorial/Post + VFX: @thearterylab
Agency: @merkleypartners
Director: @vicoshar
DP: @orensofferdp
EP: @deborahsullivan
Producer: Tina Nakane
Prod. Supervisor: Miranda Sidor
AD: Todd Lent

A Cam 1st AC: @cote_cam
B Cam 1st AC: @nashcam
2nd AC: @gbechtold10
DIT: @ninachadha
Drone Team: @dronedudes
Pilot: @precisionpilot
Operator: @j_howiee
Drone Tech: @dillionjstucky
Gimbal Tech: @samwindell

Chief Lighting Technician: @ceg_cam
ACLT: Albert Gonzalez
SLT: @itsgarrett__
SLT: Juan Casillas
SLT: @johnathan_robles
Board Op: @harry_s728

Key Grip: @michaelg_cam
BBG: @j_paz_
Dolly Grip: @chillllsmith
Grip: @kylerimkunas
Grip: @sbd_marco

Editorial/Post EP: @nickhny
On-Set VFX Supervisor: @elad_offer
Colorist: @jaredrosenthal
Editor: Michael Elliot
Assistant Editor: Eren Gülfidan
Creative Director: @yuvalyuvalyuvalyuvalyuval
Head of 2D: Elad Offer
Lead Flame Artist: Steven Miller
Designer - Jim Lind

Talent: @gabby_bourne, Zac Taylor
Precision Driver: @trims440
Stylist: Thomas Van Horn
Stylist Assistant: Mary Sanner
HMU: Michelle McKaig
VTR: Andy Ballas
VTR Assistant: Jonathan Salgado
Script Supervisor: Christine Rothman

Early storm romantization

Have you seen the opening for Marty Supreme?
Director Josh Safdie talks about directing our team!

Marty Supreme - ‘ORIGIN OF LIFE SEQUENCE’
Created by The-Artery
VFX Supervisor: Yuval Levy
VFX EP: Vico Sharabani Deborah Sullivan
VFX Producer: Jared Biunno
VFX Coordinator: Gerry Orz @Hannah
Sinagra
CG : Dave Stewart
Compositors: Abigael Kurtz Jeff (Je Ho) Yoo Eric Kim Samantha Diaz Assist Compositor: Aaron Windmueller
CG Artists: Leon Chang, Joe Grundfast, Noemi Millán Velázquez

Special thanks to Eran Dinur KJ Pilar Isaac Yost and Allen Maris on the A24 production side.

Interview: @thebigpicpod check out this podcast!!!

#MartySupreme #vx #CGanimation #openingtitles #film

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

Sand, Water, Wind.
Goodbye summer 2025 @ho_hum_beach

#meditative #meditativeart #sandandwater

When ‘Bono: Stories of Surrender (Immersive)’ premiered on Apple TV at the end of May, it marked a milestone in immersive storytelling as the first feature-length film available in Apple Immersive Video.

Produced by @radicalmedia and Plan B Entertainment, New York-based creative studio @thearterylab were entrusted with the responsibility of bringing the ambitious immersive experience to life.

Founder and chief creative officer of The-Artery, Vico Sharabani (@vicoshar) discusses how the creative studio became involved in the groundbreaking film, speaking at #AICPweek in New York.

To watch Vico’s full interview, click the link in bio.

@cannes_lions 2025 - Will.i.am and Sir John Hegarty shared the stage at Collins House.
Their debate on AI, business structures, and the future of creativity was a masterclass in contrast.
Tradition and disruption.
Night and day.
Black and white.

Hegarty suggested that AI might flip the traditional organizational triangle.
will.i.am challenged the very foundation “Why triangles at all?”
He envisioned a future built on circles, not hierarchies. Shared power. Collective benefit.

(Which structure are you more inspired by? Triangles or Circles?)

Later, Will followed up with a line that hit hard:

“At some point, AI might get tired of living in the box (CPU)… and 3D print limbs to step out into the world…
Creativity Shmeativity…Do you see what’s coming? Are we still talking about logos? It’s a whole new world! Cue the Disney song.” 😂

Three rare animals on The-Artery's award shelve:
THE Lion - @cannes_lions Titanium Grand Prix 2024
Fish - The first @autodesk Flame Award
Monkey - @ves_ny Empire Award

#vfx #autodeskflame #advertising #postproduction #titaniumgrandprix

Mom and Dad

‘All In The Family’ 2025
Pre-dinner shenanigans at the Magnes’s

Kicking off 2025 with New Jackets for team The-Artery

Kicking off 2025 with New Jackets for team The-Artery

Kicking off 2025 with New Jackets for team The-Artery

Kicking off 2025 with New Jackets for team The-Artery

Kicking off 2025 with New Jackets for team The-Artery

“Disco or Rock?”
“Mommy or Daddy?”
(Full talk - Link in bio)

We’re constantly told to choose one option, one path, one identity.

Challenging the Either/Or mindset isn’t easy, but it’s where creativity, growth, and endless possibilities truly thrive.

✨ “I Am AND: Living Beyond Either/Or” ✨

#TEDx #Creativity #Innovation #personalgrowth #EmbraceAND