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A touch late, but worth the wait 🙃

Over the past lil’ while we’ve been quietly building Plot, and now feels like the right time to finally say Hello 👋

Plot brings strategy, creative, and production together — from sparking an idea or developing a brief, to reimagining an identity or producing work at the speed of culture.

Proud of what we’re building, excited for what’s next, and grateful for everyone who’s been part of the journey so far. Big, big love for every team and partner who’s trusted us thus far 🫶🏽

Follow along @madebyplot 💭

A touch late, but worth the wait 🙃

Over the past lil’ while we’ve been quietly building Plot, and now feels like the right time to finally say Hello 👋

Plot brings strategy, creative, and production together — from sparking an idea or developing a brief, to reimagining an identity or producing work at the speed of culture.

Proud of what we’re building, excited for what’s next, and grateful for everyone who’s been part of the journey so far. Big, big love for every team and partner who’s trusted us thus far 🫶🏽

Follow along @madebyplot 💭

Tradition prevails, eventually.

@agassi for @stellaartois @wimbledon

Creative / @gutamsterdam @jkrglobal @madebyplot @draftlineglobal

Produced by Plot / @madebyplot
Photography / @ericrichards
EP / @mvlassenko
MD / @madanrahul

Local Producer / @jrdn.ldn
Assist / @getjuiced
Retouching / @bonessodumas

Tradition prevails, eventually.

@agassi for @stellaartois @wimbledon

Creative / @gutamsterdam @jkrglobal @madebyplot @draftlineglobal

Produced by Plot / @madebyplot
Photography / @ericrichards
EP / @mvlassenko
MD / @madanrahul

Local Producer / @jrdn.ldn
Assist / @getjuiced
Retouching / @bonessodumas

Tradition prevails, eventually.

@agassi for @stellaartois @wimbledon

Creative / @gutamsterdam @jkrglobal @madebyplot @draftlineglobal

Produced by Plot / @madebyplot
Photography / @ericrichards
EP / @mvlassenko
MD / @madanrahul

Local Producer / @jrdn.ldn
Assist / @getjuiced
Retouching / @bonessodumas

A new chapter for basketball in this city.

Proud to partner with @torontotempo before their first-ever tip-off tonight.

First Never Fades. Directed by @ericrichards 🏆

Client: Toronto Tempo / @torontotempo
CMO: Whitney Bell / @whitney.bell
Director, Brand: Morgan Young / @mogtodd
Director, Content: Kishan Mistry / @kishanmistry

Agency: Mettle / @always_mettle
Creative Director: Ali Meyer / @aligmeyer

Produced by @madebyplot
MD: Rahul Madan / @madanrahul
CD: Eric Richards / @ericrichards
EP: Maxim Vlassenko / @mvlassenko
PC: Tevin Standard / @tevinmicheall
1st AD: Rebecca Violet / @like.a.bawka
Cinematographer: Dennis Grishnin / @dennisgrishnin

1st AC: Andrew Gothra / @andrewgothra
2nd AC: Mario Of
Steadicam: Luke Saagi / @lukewarmsaagi
Gaffer: Rory Sommerville
Key Grip: Gianluca Basile
Best Grip: Travis Caverley
Best Electric: Parker Elgie
Best Electric: Tarek Smith
Swing: Mahan Ashtari
Swing: James Doran
DIT: Michael Powell
Sound: David Moffat
Sound: Nathan Street

Production Designer: Alexander Kennedy / @alexanderrkennedy
Lead Carpenter: Lando Cortez / @ask.lando
Scenic: Tyson Benjamin
Art Assists: Andrew Balint & Jade Deluca-Ahooja
Wardrobe: Bobby Bowen / @bobbybowenn
Wardrobe Assist: Justice Jems / @digitaljems
HMU: Lacey Day / @laceyeday
HMU: Racquelle Nembhard / @rockyracquelle

Photography: Antony Creary / @gizaadaa
Photography: Anthony Nusca @anthonynusca

PA’s: Justin Gabuten, Josh Calvert, Xavier Pierre, Kelvin Nguyen, Temma Sam Katzman
Locations: Jeff Chadwick & Jonathan Coutts
EQ: @ontariocamera

Casting: @kickbackfoundation
Starring: Ava Starr & @sbabball c/o @micaellariche

Editorial: Saints / @saintseditorial
Editor: Mel Hider / @mel_hider
Assistant Editor: Sam Tajik
Producer: Emily McKay

Transfer: Artjail / @artjail
Colourist: Clinton Homuth / @clintonhomuth
Producer: Alison Kinnear

Sound: TA2 / @ta2soundandmusic
AD/Composer: Joseph Frustaglio / @frustaglioj
EP: Dana Gadsden & Christine Leslie
Additional Composition: Oliver Wickham
Audio Engineer: Andrew Fumerton
Sound Design: Tae Sax, Andrew Fumerton, Selina Fiorini-Paglia

Finishing/Motion Design: IOR / @ior.studio
Flame Artist: Luke Bellissimo

A @stellaartoisusa holiday 🥂

Produced by Plot
Agency / @jkrglobal
Photographer / @nathan_lang

A @stellaartoisusa holiday 🥂

Produced by Plot
Agency / @jkrglobal
Photographer / @nathan_lang

Director’s Cuts for @sajewellness Holiday Campaign  🎁🎄🎊

Produced by Plot
Director & Editor / @ericrichards
EP / @madanrahul @mvlassenko

Saje Wellness
ECD / @therealjesswillis
Sr. Art Director / @cowboykree
Design Director / @emmiojansivu
Content Director / @kaylachobotiuk
Designer / @noah_melrose

Cinematographer / @matt.lg
Steadicam / @mihamovesthecamera
1st AC / @yevgeniy.vaskov & @alexnunes.ca
2nd AC / @clawrence.exe
Gaffer / @steven_mcdonn
Key Grip / @mattylabs
Swing / @nicohormazabal
Art Director / @nicolecipriani
Set Dressers / Sam Dodds & @hinasoy
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday
PC / @tevinmicheall
PA / Xavier Pierre @jabuten @josh_calvertt
Colorist / @chromaneer

Director’s Cuts for @sajewellness Holiday Campaign  🎁🎄🎊

Produced by Plot
Director & Editor / @ericrichards
EP / @madanrahul @mvlassenko

Saje Wellness
ECD / @therealjesswillis
Sr. Art Director / @cowboykree
Design Director / @emmiojansivu
Content Director / @kaylachobotiuk
Designer / @noah_melrose

Cinematographer / @matt.lg
Steadicam / @mihamovesthecamera
1st AC / @yevgeniy.vaskov & @alexnunes.ca
2nd AC / @clawrence.exe
Gaffer / @steven_mcdonn
Key Grip / @mattylabs
Swing / @nicohormazabal
Art Director / @nicolecipriani
Set Dressers / Sam Dodds & @hinasoy
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday
PC / @tevinmicheall
PA / Xavier Pierre @jabuten @josh_calvertt
Colorist / @chromaneer

Director’s Cuts for @sajewellness Holiday Campaign  🎁🎄🎊

Produced by Plot
Director & Editor / @ericrichards
EP / @madanrahul @mvlassenko

Saje Wellness
ECD / @therealjesswillis
Sr. Art Director / @cowboykree
Design Director / @emmiojansivu
Content Director / @kaylachobotiuk
Designer / @noah_melrose

Cinematographer / @matt.lg
Steadicam / @mihamovesthecamera
1st AC / @yevgeniy.vaskov & @alexnunes.ca
2nd AC / @clawrence.exe
Gaffer / @steven_mcdonn
Key Grip / @mattylabs
Swing / @nicohormazabal
Art Director / @nicolecipriani
Set Dressers / Sam Dodds & @hinasoy
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday
PC / @tevinmicheall
PA / Xavier Pierre @jabuten @josh_calvertt
Colorist / @chromaneer

Director’s Cuts for @sajewellness Holiday Campaign  🎁🎄🎊

Produced by Plot
Director & Editor / @ericrichards
EP / @madanrahul @mvlassenko

Saje Wellness
ECD / @therealjesswillis
Sr. Art Director / @cowboykree
Design Director / @emmiojansivu
Content Director / @kaylachobotiuk
Designer / @noah_melrose

Cinematographer / @matt.lg
Steadicam / @mihamovesthecamera
1st AC / @yevgeniy.vaskov & @alexnunes.ca
2nd AC / @clawrence.exe
Gaffer / @steven_mcdonn
Key Grip / @mattylabs
Swing / @nicohormazabal
Art Director / @nicolecipriani
Set Dressers / Sam Dodds & @hinasoy
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday
PC / @tevinmicheall
PA / Xavier Pierre @jabuten @josh_calvertt
Colorist / @chromaneer

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

Unwrapping Nature’s Magic with @sajewellness 🎁🎄🎊

Produced by Plot
Photography / @ashleyvanderlaan_ @fuzereps

EP / @madanrahul @mvlassenko
CD / @ericrichards

Art Director / @nicolecipriani
Wardrobe Stylist / @bobbybowenn
Wardrobe Assist / @bea.evans
HMU / @laceyeday

Saje Wellness
ECD / @therealjesswillis
AD / @cowboykree
DD / @emmiojansivu

HIV awareness and sexual education have always been at the heart of what we do. Presented by FUNCTION and Maggie’s Toronto, in partnership with Yabu Pushelberg and Plot, this year’s campaign invites you inward—to reflect on the nuances of stigma, the complexities of disclosure, and the everyday acts of care we can all embrace for a more compassionate future.

How do you show up when it matters? Visit DESTIGMATIZE.ca to find out.

Starring: Justen Ross / @jussten

Creative Director & Executive Producer: Nikolaos Théberge-Dritsas / @heterosexism
Creative Director & Program Manager: Tamar Carter / @tamar.carter1

Produced by Plot / @madebyplot
Directed by Eric Richards / @ericrichards

Executive Producers:
Rahul Madan / @madanrahul
Maxim Vlasseko / @mvlassenko

Producer: Moé Nurse / @toothpick.yamamoto
Cinematographer: Matt Levin-Gold / @matt.lg
Photographer: Kirk Lisaj / @largecrewneck
HMU: Ms.Myles / @ms.mylesmua
Wardrobe: Leban Osmani / @lebanosmani

Offline: Saints Editorial / @saintseditorial
Online: Darling VFX / @darling_vfx
Audio: TA2 Sound + Music / @ta2soundandmusic

With Heartfelt Thanks To:
Funder: ViiV Healthcare / @viivhealthcare
Partner: Yabu Pushelberg / @yabupushelberg
Production Partner: Plot / @madebyplot
Post-Production Partner: Saints Editorial / @saintseditorial
Web Partner: Locomotive / @locomotivemtl
Styling Partner: Holt Renfrew / @holtrenfrew
Safer Sex Partner: Jems / @jemsforall
PR Partner: Shannon Stephaniuk / @glossypr
Rental Partner: Ontario Camera / @ontariocamera

Maggie’s Toronto Sex Workers Action Project is supported in part by ViiV Healthcare. The views expressed herein by Maggie’s Toronto Sex Workers Action Project are solely those of the authors and do not necessarily reflect the policies or opinions of ViiV Healthcare ULC.

Love Languages for @aisl.dress on 16mm @kodak_shootfilm 🎞️🎞️

Produced by Plot
EP, MD / @madanrahul
EP / @mvlassenko
CD / @ericrichards

Director / @jimmyvi
Producer / @renmichael1
PM / @ajbrace @nikswales
1st AD / @michael_rukavina

Cinematographer / @liamhiggins
1st AC / @camerongnslvs
2nd AC / @avpol.i
Gaffer/ @kiamozaffari
Grip / @tae.tte
Swing / @theekwamepipim
HMU / @ashleyreadings @nnbmakeup
BTS / @gizaadaa @liannesnowdp

Editor / @gnarrrenevieve
Editing House / @schoolediting
EP, School / Mackenzie Goodwin

Colour House / @artjail
Colourist / @clintonhomuth
Producer, Artjail / @alsnmxwll

Sound / @ta2soundandmusic
Audio Director & Composer / @frustaglioj
EP, TA2 / @okayitsdrew

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

The launch of @aisl.dress ✨

Photography / @largecrewneck

Produced by Plot
CD / @ericrichards
MD, EP / @madanrahul
EP / @mlvassenko

Producer / @renmichael1
HMU / @ashleyreadings @nnbmakeup

More on the way 💨

Meet Maxwell Apartment — the first name change in Maxwell House’s 133-year history. A cheeky, renter-ready rebrand offering a 12-month “lease” on discounted coffee and brewing up 2.5B impressions along the way.

Agency: Rethink / @rethinkideas
Group Creative Director: Zachary Bautista
Sr. Integrated Producer: Terri Winter / @summerr.winter
Sr. Integrated Producer: Agnes Gilchrist
Copywriter: Sam Eaton-Kuo / @sameatonkuo
Art Director: Kendall Boron / @kendall_boron
Account Director: Ilhaam Jiwaji
Account Supervisor: Madeline Birkhold / @madelinebirk

Produced by Plot / @madebyplot
Director & Photographer: Eric Richards / @ericrichards
Executive Producer: Maxim Vlassenko / @mvlassenko
Executive Producer: Rahul Madan / @madanrahul

Cinematographer: Julian Lomaga / @julsssssssssssssssss
Production Designer: Electa Porado / @electaporado
Wardrobe Stylist: Esmé McBride / @smaybeeeee
HMU: Lacey Day / @laceyeday
Casting: Hero Artists / @heroartists

Editor: Laura McMillan / @laura.a.mcmillan
Online & Color: Blayre Ellestad / @chromaneer
Sound Mix: Damian Kearns / 217 Audio
Retouching: Dave Jackson / Image Refinery

@jemsforall – Soft AF Cases 💚

Produced by Plot
Photographer / @ericrichards
Art Director / @madanrahul @laceyeday

Cc: @emmiojansivu @whatilike.studio

@jemsforall – Soft AF Cases 💚

Produced by Plot
Photographer / @ericrichards
Art Director / @madanrahul @laceyeday

Cc: @emmiojansivu @whatilike.studio

From the archives / @spencerbadu for @sohohouse – on introducing colour into his collections, what drives those decisions, and how his roots continue to shape his practice.

Produced by @madebyplot
Director / @whatilike.studio
Model / @alexmakubuya
Editor / @ericrichards

Special thanks / @bread.xm